Startup Turkey _ Mobile Where All Technologies Emerge

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Startup Turkey _ Mobile Where All Technologies Emerge

  1. 1. Mobile:Where allTechnologies EmergeBy Fatih İşbecer@isbecer@Pozitron_Mobile
  2. 2. eTohum Startup Turkey2006 2007 2008 2009 2010 2011 2012 2013 2014• Android, iOS and New Generation Tablets did not yet exist• Voice, text and web was the main channel for services• Only 64 million smartphones were sold worldwide• Symbian and Windows Mobile accounted for 81 % smartphone market• RIM and Palm OS were the only other platforms in the market• World’s 1st mobile sports betting application Bilyoner was designed & developed by Pozitron
  3. 3. eTohum Startup Turkey 2006 2007 2008 2009 2010 2011 2012 2013 2014 «Today we are going to reinvent the phone» - Steve Jobs
  4. 4. eTohum Startup Turkey 2006 2007 2008 2009 2010 2011 2012 2013 2014Starts the reinvention with the AppStore• None of the previous stores achieved the success of the AppStore• Before AppStore: Developer Publisher Aggregator Operator End User (20%) (20%) (20%) (40%)• At the AppStore Developer Apple End User (70%) (30%)• AppStore minimised time-to-shelf from 68 days to 22 days and halved time to payment
  5. 5. eTohum Startup Turkey 2006 2007 2008 2009 2009 2010 2011 2012 2013 2014 Android Comes into Play Google bought Android in August 2005 However the first Android-powered phone wasn’t sold until October 2008 In 2009, Android only accounted for 3.9% of smartphone sales and 0.6% of all cellphone sales Right now Android has one of the largest developer communities and the biggest market share. HTC Dream
  6. 6. eTohum Startup Turkey 2006 2007 2008 2009 2010 2010 2011 2012 2013 2014 Then came the tablets... The Apple Stocks dropped, predicting that iPad wouldn’t sell well. Proving this wrong, The introduction of tablets caused weaker consumer demand in the PC market. The PC market growth rate expectation dropped from 18.1% to 15.9% after the launch of the new generation tablets.
  7. 7. eTohum Startup Turkey 2006 2007 2008 2009 2010 2010 2011 2012 2013 2014 Apps have become a Apple’s golden year, new, digital currency, stock price passedreaching 1 million apps Microsoft’s Bargain hunting, showrooming, barcode &QR codes started trendingCarriers are stuck in the Mobile Fragmentation in telecoms age Platforms and Devices
  8. 8. eTohum Startup Turkey 2011 2006 2007 2008 2009 2010 2011 2012 2013 2014 Global Smartphone Penetration
  9. 9. eTohum Startup Turkey 2011 2006 2007 2008 2009 2010 2012 2012 2013 2014 Users started looking Self tracking became Location based made it for easy to navigate OS vialable through health easier to reach the target and apps applications audienceMobile games exploded with Mobile found ways to Cloud computing than a billion users replace our wallets unleashed a wave of innovation in IT
  10. 10. eTohum Startup Turkey 2007 2009 2011 2012 2013 2014 2006 2008 2010 2013 PC smartphone tablet smart TV Mac computers iPhone iPad Apple TV Chrome browser Android Android tablets Google TV Windows, Office Windows Phone Windows 8 Xbox The goal is to dominate all 4 screens
  11. 11. eTohum Startup Turkey 2006 2007 2008 2009 2010 2011 2012 2013 2014 2014 What to expect? Wearable technology Over 50% smartphone penetration is Fragmentation in social media expected worldwide
  12. 12. eTohum Startup TurkeyWhere does Turkey Stand? Devices with Mobile Internet Turkey 2011 Turkey 2012 World Average 2011 World Average 2012 Cell Phone Tablet Where We Use Mobile Internet At work Outside(ex: Cafe, restaurants On the road & Vacation At home Turkey 2011 Turkey 2012 World Average World Average 2011 2012
  13. 13. eTohum Startup TurkeyWhere does Pozitron Stand?• Turkey’s first Mobile banking application for Is Bank in 2007• World’s pioneering Mobile Ticketing platform for Turkish Airlines in 2009• Global Provider of eBay’s Mobile Commerce applications since 2010• Partnership with Intel Global since 2011 to provide UltraBook authentication solutions• Turkey’s groundbreaking Alternative Payment Platform - BKM Express for BKM in 2012• Growth of Pozitron Qatar expansion with QIB Mobile Banking in 2013
  14. 14. eTohum Startup TurkeyUprise of Turkey’s 1st mBanking App, ISCEPLargest EFT: 1,045,918.06 TLLargest Money Transfer: 1,003,730.62 TLIncrease in Total Number of Transactions Number of ISCEP Customers clients Total clients clients clients clients
  15. 15. eTohum Startup Turkey Thank you! Fatih.isbecer@pozitron.com www.pozitron.com @isbecer

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