Atooma is a mobile app and web platform that connects different mobile functions, apps, and services to allow for conditional actions. It acts as "connective tissue" that can define simple IF-THIS-THEN-DO-THAT rules. For example, setting up a rule that if the user is driving and there is traffic, it notifies them of an alternate route. The company aims to build an adaptive system that understands context and user needs to deliver personalized experiences across devices.

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Introduction
Francesca Romano, CEO Simple srl
f.romano@atooma.com

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Scenario
“There’s an app for that!”
Adoption of apps has created many collections of stovepiped
services that don’t talk to each other.
How to connect these islands together?

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Scenario
APIs have kick-started a revolution
that makes application interoperability much easier.
APIs allow new experiences for end-users and promote innovation.

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What is it?
Atooma is the “connective tissue” between mobile
functions and web services, connecting walled gardens,
linking data and actions in fascinating, easy ways.
You can set up conditional events (IF)
that trigger simple actions (DO)

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How does it work?
data apps
actions style
Choose your starting point to create an awesome Atooma
Select between cluster:
Mobile, Apps, Style, Data and Actions

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How does it work?
Define your trigger!
Spin the cluster elements and find the right one

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How does it work?
Go on!
Set another conditional event (IF) or move forward (DO)

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How does it work?
Now you can get your Atooma!

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How does it work?
Take care about the Tag!
There is a useful Atooma for every context, from Office
and Work, to Music or Driving one (and many others).

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How does it work?
Make laziness work for you!
Be inspired by the community and get the best-fitting
Atooma from other users!

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How does it work?
Take it wherever you go!
Atooma is available on Android and on the Web.
No matter which version you are using, your
Atooma will be synchronized.

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Features
Android
Atooma is an Android running app based on a
powerful and flexible framework which
communicates with the internal phone modules and
all the most important third party apps.
User Experience
User Centered Design approach to deliver high-end
and easy-to-use web platform and mobile
application.
Cloud
Mobile and web automation tool tightly integrated
with a cloud-based service to power context aware,
personalized and adaptive services.

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Market
Android App Universe
400 M Smartphones shipped this year
250 M Android Smarthones shipped this year
200 M Android Smartphones could run Atooma
2009 $4,5 Billion ... 2010 $6 Billion
30% increasing
2015 $25 Billion
Penetration 44% in the potential market
“Personalization”
content features over 77% of paid apps
Phone automation is a young market segment

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Competitors
Smart Actions ifthisthenthat Atooma
Mobile Functions
/Mobile App
Apps
Social
Flexible
Easy to use
Innovative UX

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B2C
Simple
Atooma
SIMPLE APP
+
500.000 free download
SIMple isto combine your
An app a cloud-aware
application that lets you
mobile finctions and your
define a set of actions...
favourite apps..
LITE
FREE
.
Q2 - 2012 38%
Launch on Android Market (FREE)
web platform (Sync/Management) CR Target Curious (1 Add-on)
15%
CR Target Engaged (>1 Add-ons)
3%
CR Target Lovers (All released Add-ons)
Q3 - 2012
Release paid add-ons and in-app Credits System
420.000 Paid Adds-on
(average selling price 1,50 Euro)
Q1 - 2013 Apps with in-app purchases monetizing
Launch on App Store Atooma iOS Version at more the rate of those without

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B2B
Internet of Things - Open Hardware Integration (Arduino)
(Home Automation System)allowing appliances to
automatically connect with Android mobile devices to
control nearly everything at home.
NFC-ready technology:
enabling pro-active uses based on programmable
located Objects or Smart Tags to trigger mobile settings.
Context aware system:
It enables customized services to address the needs of
any given business.

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B2B
CONTEXT AWARE SYSTEM - TAG BASED
#Sostenibilità IF THIS DO THAT
He’s driving and slow Calendario
down
There’s a traffic jam Google
Push Message
He has a meeting in 2
hours
Meteo There’s a parking in
There’s a parking John’s Street, you could
around 50 meters. take the bus and get off
after 5 stops. It’s a
Bus
It’s a sunny day sunny day and you can
have a walk, along the
He is close to an Interior
road you’ll meet an
Design Shop Parcheggio interior design shop
Yesterday he googled selling the Kartell chair
for a Kartell chair you look for yesterday.
Traffico
Bus is coming

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You
PHP
JavaScript HTML and MySQL
Object Oriented Programming Skills
Java and/or Android experience
Source code control understanding

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You
* one thing in common....

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You
Push yourself!

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You
There won’t be a boss everyday telling you what to do

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You
Money!!!
(Share option plan....if you are strongly committed!!!)

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You
Wonder Woman in team!

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Team
Francesca Romano
CEO
Andrea Meriggioli Gioia Pistola
CCO CMO
Francesco Lorusso Fabrizio Cialdea
SW Developer CTO
Mentorship: Antonio Conati Barbaro

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Network

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Contacts
“Any sufficiently advanced technology is
indistinguishable from magic.“
We aim to create an adaptive system able to understand and react to
context, users behaviours and needs.
www.atooma.com
f.romano@atooma.com
follow @Atooma_team