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Pieter Omvlee - The story behind Sketch - Codemotion Amsterdam 2019

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The design space has exploded in size within the last few years and Sketch is one of the most important milestones to represent the phenomenon. But behind the scenes of this growing reality there is a remote team that revolutionizes the design space all without leaving the home office. This talk will present how Sketch has grown to become a modern, product designer's tool.

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Pieter Omvlee - The story behind Sketch - Codemotion Amsterdam 2019

  1. 1. From Start to Sketch Pieter Omvlee Amsterdam | April 2-3, 2019
  2. 2. Pieter Omvlee Co-founder & CEO
  3. 3. From Start to Sketch Our Story & the Industry
  4. 4. • Took on a Market leader • Self-funded for the first 8 years • 100% Remote with 40+ people • Then we got investment
  5. 5. - CodeMotion Guidelines Codemotion attendees are quite demanding…so prepare your talk well in advance
  6. 6. - CodeMotion Guidelines – During your talk, remember to show some lines of code
  7. 7. const sketch = require('sketch') sketch.UI.message('Hello World 👋')
  8. 8. What is Sketch?
  9. 9. The best products start with Sketch
  10. 10. The importance of Design
  11. 11. - Marc Andreessen Software is eating the world
  12. 12. This is where Design comes in
  13. 13. - Steve Jobs Design not just what it looks like and feels like. Design is how it works.
  14. 14. Involve Design from Start to Finish • Concept • Development • User Testing • Marketing • Sales
  15. 15. Take control of Design
  16. 16. Back to Sketch
  17. 17. 2012
  18. 18. Mac Indie Software Market
  19. 19. A need for simplified design tool
  20. 20. Dog-fooding
  21. 21. Still do User Testing though
  22. 22. Start Goal
  23. 23. Start Goal
  24. 24. Start Goal
  25. 25. Start Goal
  26. 26. Start Goal
  27. 27. Start Goal
  28. 28. Start Goal
  29. 29. Nimble Ambitions
  30. 30. The Great Pretender
  31. 31. Outgrowing the Dog Food
  32. 32. Let your customers outgrow you - ReWork, Jason Fried & DHH
  33. 33. Remote
  34. 34. Start Goal
  35. 35. Start Goal
  36. 36. One thing I learned
  37. 37. Build a system such that it: • Has no obvious bugs? • Has obviously no bugs?
  38. 38. We are still 100% Remote
  39. 39. A Platform Allowing developers to extend Sketch with JS
  40. 40. [object doThing:argument];
  41. 41. 🤩 🤔 😱
  42. 42. Luck
  43. 43. Investment
  44. 44. But Why? 🤔
  45. 45. Design as a Platform
  46. 46. Collaboration
  47. 47. Future
  48. 48. Thank you

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