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atooma    a touch of magic   your smartphone smarterFrancesca Romano - CEO & Co-founder        f.romano@atooma.com  Gioia ...
Solution    amazing mobile toolkit    to create your own mini-apps    without a nerd degree    reaching the highest    cus...
Problem
Market Trend   Mobile 1.0           Mobile 2.0           Mobile 3.0   call in mobility    web&touch           hands - free...
Competitors                                                       MICROSOFT                             Smart ActionsIfThi...
Business Model Freemium                                    Pay                                             Model          ...
Road mapStrong Idea           Seed Capital           Hard Development         Private Beta @FOI  April 2011          Febru...
Financials & ROI We are seeking 1,5M to run 2013 roadmap:                           35%                                   ...
Awards                                      Atooma wins 2012 Mind The   Atooma wins 2012 European                         ...
TeamAndrea Meriggioli            CCO            Lateral Thinker           Master degree in             Technological      ...
Contacts  Atooma is a great step into mainstream automation on Android, and a  fantastic way to make your phone do a lot o...
atooma    a touch of magic   your smartphone smarterFrancesca Romano - CEO & Co-founder        f.romano@atooma.com
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Atooma pitch

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Atooma pitch

  1. 1. atooma a touch of magic your smartphone smarterFrancesca Romano - CEO & Co-founder f.romano@atooma.com Gioia Pistola- CMO & Co-founder g.pistola@atooma.com
  2. 2. Solution amazing mobile toolkit to create your own mini-apps without a nerd degree reaching the highest customization
  3. 3. Problem
  4. 4. Market Trend Mobile 1.0 Mobile 2.0 Mobile 3.0 call in mobility web&touch hands - free atooma (Gartner) contex- aware app (Scoble) 105M Android smartphone shipped in 2012 Right Product 2Q Right Market 2016 --> 53% Android Market Share forecast Right Time 2012-2016 CAGR --> 9,5% (Source: IDC)
  5. 5. Competitors MICROSOFT Smart ActionsIfThisThenThat On{X} Atooma Mobile Functions/Mobile App Social Apps embedding Community tools Framework scalability Innovative UX Tag based system POWERFUL + EASY = SMART
  6. 6. Business Model Freemium Pay Model Special Add-ons Model Simple Simple SIMPLE APP SIMPLE APP Atoomacloud-aware SIMple is a Atoomacloud-aware SIMple is a Ads backed .application that lets you .application that lets you free version define a set of actions... define a set of actions... FREE PAY FREE Paid Premium Features Simple SIMPLE APP Adsis Free SIMple a cloud-aware Paid set that lets you define a Version application of actions... PAY FREE
  7. 7. Road mapStrong Idea Seed Capital Hard Development Private Beta @FOI April 2011 February 2012 June 2012Team & Development Simple srl Trademark & Incorporated 4000 September 2011 Provisional Patent March 2012 users Request May/June 2012 2 months PublicInternational Atooma for Launch Atoomarket Apple iOS Lite Smart Home Beta Dec 2012 Version May 2012 Dec 2013 Scaling Technology 200K 500K Add-ons users users Development 6 months 6 months
  8. 8. Financials & ROI We are seeking 1,5M to run 2013 roadmap: 35% 55% 10% R&D G&A MKTG&PR Mobile Vendors are becoming even more sensitive to innovative Reasonable automation product. Exit Strategy Framework is flexible and adaptive to different market needs
  9. 9. Awards Atooma wins 2012 Mind The Atooma wins 2012 European Bridge Business Plan Startup Initiative - Maverick Competition Angels Bootcamp Atooma wins 2012 Frontiers Of Atooma wins 2012 Technology Interaction Private Beta Launch Revew Award Under 35 Atooma wins 2012 Codemotion Presentation
  10. 10. TeamAndrea Meriggioli CCO Lateral Thinker Master degree in Technological Fabrizio Cialdea Entrepreneurship 3+ Art CTO Directoring Tech Director @Huawei Engineer @LGE Francesca Romano CEO Gioia Pistola Master degree in Mobile UX CMO Design -Master degree in Master degree in Technological technological Entrepreneurship entrepreneurship 4y experienced in online/mobile 5+y oexperienced on digital marketing strategy
  11. 11. Contacts Atooma is a great step into mainstream automation on Android, and a fantastic way to make your phone do a lot of extra work for you. Geek.com www.atooma.com f.romano@atooma.com follow @Atooma_team
  12. 12. atooma a touch of magic your smartphone smarterFrancesca Romano - CEO & Co-founder f.romano@atooma.com

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