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WassUp Recap
June 2012


Geert De Laet | Technology Evangelist
Twitter: @geertdelaet | hashtag #luonwassup




    4 | Tre...
Trend: eRetail




Beyond the self checkout




              “   shopping isn‟t purely functional. For a large number
   ...
1. Online expectations for the offline




                                         3
1. Online expectations for the offline




In-stories




             “   Consumers of all demographic segments are
     ...
1. Online expectations for the offline




In-stories




Home Depot has rolled out a mobile tag program to solidify purch...
1. Online expectations for the offline




In-stories




LL Bean customers can discover more about the shoes they picked ...
1. Online expectations for the offline




In-stories




                                   click next for video




Kraf...
April 5




In-stories | Google Project Glass




                                              click next for video




G...
April 6




In-stories | Microsoft SemanticMap




Microsoft SemanticMap prototype allows for personalized consumer intera...
1. Online expectations for the offline




Digitally empowered staff




  “   Rather than creating retail signage pushing...
1. Online expectations for the offline




Digitally empowered staff




When a customer enters the Apple store, they clic...
1. Online expectations for the offline




Digitally empowered staff




Using tablets, Burberry staff members can order s...
1. Online expectations for the offline




Payment in the mobile era




Nordstrom recently rolled out 6,000 iPod Touches ...
1. Online expectations for the offline




Payment in the mobile era




Google Wallet for now only works on the Sprint Ne...
1. Online expectations for the offline




Payment in the mobile era




                                   click next for...
1. Online expectations for the offline




Payment in the mobile era




                                                 ...
2. A new breed of stores




                           17
2. A new breed of stores




Instant try-it-on




                                 click next for video




Microsoft Kin...
2. A new breed of stores




From offline to online and back again




The SingTel stores‟ exterior glass walls have embed...
2. A new breed of stores




From offline to online and back again




                 click next for video




Home Plus...
2. A new breed of stores




From offline to online and back again




                                  click next for vi...
2. A new breed of stores




From offline to online and back again




                                   click next for v...
2. A new breed of stores




From offline to online and back again




                                  click next for vi...
Thank you for listening.
Now let’s talk.
Geert De Laet
Technology evangelist

gdelaet@luon.com
Twitter: @geertdelaet

http...
Project Re:Brief




                                   click next for video




In 1971, Harvey Gabor created the iconic ...
Project Re:Brief




                                    click next for video




40 years later, Harvey Gabor and a team ...
Thank you for listening.
Now let’s talk.
Geert De Laet
Technology evangelist

gdelaet@luon.com
Twitter: @geertdelaet

http...
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WassUp Recap - June 2012 - part 4

WassUp Recap session of June 2012 - 4. Trend: eRetail

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WassUp Recap - June 2012 - part 4

  1. 1. WassUp Recap June 2012 Geert De Laet | Technology Evangelist Twitter: @geertdelaet | hashtag #luonwassup 4 | Trend: eRetail 1
  2. 2. Trend: eRetail Beyond the self checkout “ shopping isn‟t purely functional. For a large number of consumers around the world, „going shopping‟ is a leisure activity: a way of relaxing, a source of entertainment or a chance to meet up with friends and share experiences. - Trendwatching, 2011 - 2
  3. 3. 1. Online expectations for the offline 3
  4. 4. 1. Online expectations for the offline In-stories “ Consumers of all demographic segments are already accustomed to the online shopping experience. It is therefore essential to deliver consistency across all points of contact for the consumer. - Mike Milley, Manager, Samsung - 4
  5. 5. 1. Online expectations for the offline In-stories Home Depot has rolled out a mobile tag program to solidify purchase intent in its store by delivering additional product information directly to a customer‟s smartphone. 5
  6. 6. 1. Online expectations for the offline In-stories LL Bean customers can discover more about the shoes they picked up via automatically triggered videos. 6
  7. 7. 1. Online expectations for the offline In-stories click next for video Kraft launched a „Meal Planning Solution‟ allowing for in-store easy recipe discovery and sample distribution while gathering detailed information on consumer habits. 7
  8. 8. April 5 In-stories | Google Project Glass click next for video Google glass should be available somewhere in 2013 8
  9. 9. April 6 In-stories | Microsoft SemanticMap Microsoft SemanticMap prototype allows for personalized consumer interaction based upon recognition, locality and gestures. 9
  10. 10. 1. Online expectations for the offline Digitally empowered staff “ Rather than creating retail signage pushing a product, manufacturers can place a real person near their product to not only talk to the new pieces, but make a transaction on the spot. - Mike Peck, Sr. Design Manager, Starbucks - 10
  11. 11. 1. Online expectations for the offline Digitally empowered staff When a customer enters the Apple store, they click a call-button on the Apple Store app that notifies members of staff, enabling them to respond in real-time. 11
  12. 12. 1. Online expectations for the offline Digitally empowered staff Using tablets, Burberry staff members can order sizes and items that may be out of stock in a particular store and offer products exclusively available on the web. 12
  13. 13. 1. Online expectations for the offline Payment in the mobile era Nordstrom recently rolled out 6,000 iPod Touches at 116 of its stores in an effort to reduce checkout wait times. 13
  14. 14. 1. Online expectations for the offline Payment in the mobile era Google Wallet for now only works on the Sprint Nexus S 4G smartphone and only supports Citi Mastercards. 14
  15. 15. 1. Online expectations for the offline Payment in the mobile era click next for video Google predicts that by 2014, 50% of cell phones will use NFC technology. By 2015, the value of all mobile money transactions is expected to reach $670 billion. 15
  16. 16. 1. Online expectations for the offline Payment in the mobile era 16
  17. 17. 2. A new breed of stores 17
  18. 18. 2. A new breed of stores Instant try-it-on click next for video Microsoft Kinect technology allows for easy body location and measurement. Combined with augmented reality, this could be turned into a virtual dressing room. 18
  19. 19. 2. A new breed of stores From offline to online and back again The SingTel stores‟ exterior glass walls have embedded interactive digital touchscreens in them, meaning that the store is effectively open 24/7. 19
  20. 20. 2. A new breed of stores From offline to online and back again click next for video Home Plus (Tesco Korea) launched a series of virtual stores on subway platforms enabling customers to make purchases using their smartphones while they wait for a train. 20
  21. 21. 2. A new breed of stores From offline to online and back again click next for video Home Plus (Tesco Korea) launched a series of virtual stores on subway platforms enabling customers to make purchases using their smartphones while they wait for a train. 21
  22. 22. 2. A new breed of stores From offline to online and back again click next for video Recognising that as the world‟s population rises, living spaces are becoming limited, IKEA designed and built an entire store that is housed in a 300 x 250 pixel web banner. 22
  23. 23. 2. A new breed of stores From offline to online and back again click next for video Bricks-and-mortar stores are a growing trend among tech companies including eBay, Amazon, Google and Microsoft 23
  24. 24. Thank you for listening. Now let’s talk. Geert De Laet Technology evangelist gdelaet@luon.com Twitter: @geertdelaet http://www.luon.com 24
  25. 25. Project Re:Brief click next for video In 1971, Harvey Gabor created the iconic Coca Cola „Hilltop‟ campaign with the baseline “I‟d like to buy the world a Coke, and keep it company”. 25
  26. 26. Project Re:Brief click next for video 40 years later, Harvey Gabor and a team at Google re-invents the ad for the digital age. 26
  27. 27. Thank you for listening. Now let’s talk. Geert De Laet Technology evangelist gdelaet@luon.com Twitter: @geertdelaet http://www.luon.com 27
  • glennvanhoof

    Jun. 6, 2012

WassUp Recap session of June 2012 - 4. Trend: eRetail

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