Acne Brands: 5 Key Adoption Drivers Based on Customer Experience
•
0 likes•38 views
In recent years, acne medication or acne treatment has gained a sizable market share. There is a high prevalence of acne vulgaris among people thereby leading to high demand for skincare products. Acne medication or drugs have come out with Improved features which have led to the wider acceptance of acne drugs. Understanding consumer behavior is essential for a company to find success for its current products as well as new product launches. Every consumer has a different thought process and attitude towards buying a particular product. If a company fails to understand the reaction of a consumer towards a product, there are high chances of product failure. Through a detailed analysis of 7,068 online consumer conversations, Clootrack has listed down the top 5 adoption drivers based on customer experience that consumers consider before buying an acne treatment cream. Read more - https://www.clootrack.com/insights/retail/brand-equity-of-4-major-acne-brands-based-on-consumer-behavior
Recommended
Recommended
More Related Content
Similar to Acne Brands: 5 Key Adoption Drivers Based on Customer Experience
Similar to Acne Brands: 5 Key Adoption Drivers Based on Customer Experience (20)
More from Clootrack
More from Clootrack (20)
Recently uploaded
Recently uploaded (20)
Acne Brands: 5 Key Adoption Drivers Based on Customer Experience
- 1. 1 Clootrack www.clootrack.com SKIN CREAMS Category Perception Deep Insights To Your Customer Behavior, Driven by Proprietary Deep Learning Algorithms www.clootrack.com Jan 2018 - Jan 2019 www.clootrack.com Region: USA and South Africa Dip stick report on customer perceptions. Clootrack
- 2. 2 Clootrack www.clootrack.com Disclaimer: The analysis results presented here are completely unbiased, and is obtained based on analysis of customer reviews and conversations online. The results are not based on any subjective judgment. The source data used for the analysis are customer conversations available publicly online like public forums and social media. Total number of conversations analyzed 7,068
- 3. 3 Clootrack www.clootrack.com Every Day Millions of Conversations Happen About Your Brand & Category by Your Customers For you to identify the new trends in the market These Conversations are a Gold Mine Markets are moving fast like never before! Be on top of the trends and be a winner. This report analyses these conversations Using an artificial intelligent system To bring you the most relevant trends. Clootrack
- 4. 4 Clootrack www.clootrack.com User Conversation Analysis for Trends A proven method used by the biggest brands Clootrack
- 5. 5 Clootrack www.clootrack.com Insight #1 These are the most important factors that make users adopt a product in this category. Higher the adoption, the better a brand does. Top Adoption Drivers
- 6. 6 Clootrack www.clootrack.com Top Adoption Drivers Top factors that drive the adoption of products in this category. Based on customer conversations. Shows what users mean, when they speak about this driver Max Score 1500 Shows relative significance of each of the driver Overall effect of treatment • Works great • A little goes a long way • Very affordable medicinal smell • Instantly sucks out the oil 01 Effect On Different Skin Type • Best for even the most sensitive acne prone and oily skin • Scars have cleared up • 24 -hour acne clearing system • Worked very well with my acne prone skin 02 Effect on pore cleaning • Helps unclog pores • Prevents blackheads • Very nicely moisturized 04 1219 5 1 1 1 0 200 400 600 800 1000 1200 1400 Overall effect of treatment Effect On Different Skin Type Moisturizing Effect Effect on pore cleaning Long lasting Effect Shows what users mean, when they speak about this driver Moisturizing Effect • Great spot treatment • Moisturizes well • Keeps combo skin moisturized • Keeps skin clear • Lightens acne scars • Prevents new pimples 03 Long lasting Effect • Good long-term results • Noticed my skin improving • Makes your skin oilier after long term use • Causes slight drying 05
- 7. 7 Clootrack www.clootrack.com Delight Drivers Insight #2 These are the factors that wow users today. 01 These factors is not necessary. But if present, really delights the users. 02
- 8. 8 Clootrack www.clootrack.com Delight Drivers Factors that wow investors. Based on conversations available on major brands. Shows relative significance of each of the drivers Shows what users mean, when they speak about this driver Packaging and quantity • Need to use a tiny bit for each application • Lasts longer compared to drugstore products • 8-ounce bottle lasts a long time • Lasts a long time thanks to dan's packaging 02 Smell • Advanced solutions complete acne therapy system smells good • Gets rid of acne quickly it stings your skin • Doesn’t smell • Very drying moisturizer • Face feels fresh • Low concentrations fragrance 01 Max Scores 1500 475 79 42 8 4 Smell Packaging and quantity Effectiveness On Cystic Acne Use Of Refining Mask Value For Money Effectiveness On Cystic Acne • Cystic acne literally completely cleared • Got rid of little bumps • Clears cystic acne • Clears up cystic acne quick smooth fast 03 Use Of Refining Mask • Refining mask works extremely well • Refining mask removed bad breakouts • Refining mask gets rid of all pimples • Refining mask is a great spot treatment 04 Value For Money • Bit expensive but well worth • Well worth the low price • Cheaper than many products • Shipping is pretty expensive 05
- 9. 9 Clootrack www.clootrack.com Indifferent Factors Insight #3 These are the factors that users are not much worried about today. 01 So while investing you might not really bank on these factors as of today. 02
- 10. 10 Clootrack www.clootrack.com Indifferent Factors Factors investors are not much concerned about. Based on conversations available on major brands. Shows relative significance of each of the drivers Shows what users mean, when they speak about this driver Acne Scar Removal • Acne scars are gone • Helps old acne marks fade away • Skin never this clear 01 Max Scores 1500 413 155 68 50 250 450 Acne Scar Removal Dosage Lack Of Burning Sensation Dosage • Pea sized amounts dab on my cheeks • Used a little less than a dime sized amount • Only a dime size amount is needed for the whole face 02 Lack Of Burning Sensation • Face will feel dry, there is a • Sensation of slight burning • Feel a weird burning sensation • Love the burning sensation 03
- 11. 11 Clootrack www.clootrack.com Brand Equity Insight #4 See how each brand fares vis a vis others on each of the adoption drivers. 02 Check out who leads in each category. 01 02
- 12. 12 Clootrack www.clootrack.com Brand Equity Ranking of brands based on each of the drivers. Higher the score, the more favored is the brand. Top Adoption Drivers Delight Drivers 1276 2 0 0 0 56 47 272 504 476 0 1 77 17 24 716 44 Overall effect of treatment Effect On Different Skin Type Moisturizing Effect Effect on pore cleaning Long Term Effect ACNE ORG ACNE FREE PROACTIV NEUTROGENA 530 395 16 633 228 82 2 18 473 1 621 6 3 0 Smell Packaging and quantity Effectiveness On Cystic Acne Use Of Refining Mask Value For Money ACNE ORG ACNE FREE PROACTIV NEUTROGENA Indifferent Drivers 341 212 250 429 587 15 296 15 178 53 516 Acne Scars Removal Dosage Lack Of Burning Sensation ACNE ORG ACNE FREE PROACTIV NEUTROGENA Overall
- 13. 13 Clootrack www.clootrack.com User Beliefs Insight #5 Understand what users believe about brands 01 02 This can change with time, and can as well contribute to the volatility
- 14. 14 Clootrack www.clootrack.com . User Beliefs Beliefs of Users. Based on conversations available on major brands. Main customer beliefs are listed here Products have horrible customer service 57% Benzyl Peroxide treatment is the most effective treatment for acne 43%
- 15. 15 Clootrack www.clootrack.com Discover Your Customer Perceptions Real Time! www.clootrack.com Clootrack