ABM: How to Define Your Ideal Customer ProfileSaasMQL
Learn how to build the right target account list. By focusing all your efforts toward the ideal accounts, you'll maximize your campaign's efficacy and conversion. We'll talk about nailing your niche, leveraging data from multiple sources to generate the target account list, automate your Ideal Customer Profile (ICP) building, and how to track your progresses using Engagio and AirTable.
Marketing teams that utilize personas have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing. In this webinar, learn how to take the first steps toward personalization with personas.
Online Listening and Opinion Analytics for Customer CareHugo Zaragoza
Customer Care has gone Social, whether we like it or not...
Social Media Monitoring and Opinion Analytics tools are becoming a key technology to optimize Customer Care processes. But doing things right is HARD!
In this presentation Hugo Zaragoza, director of Websays, presents some of the opportunities and challenges ahead.
E-commerce Trends 2023 is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
ABM: How to Define Your Ideal Customer ProfileSaasMQL
Learn how to build the right target account list. By focusing all your efforts toward the ideal accounts, you'll maximize your campaign's efficacy and conversion. We'll talk about nailing your niche, leveraging data from multiple sources to generate the target account list, automate your Ideal Customer Profile (ICP) building, and how to track your progresses using Engagio and AirTable.
Marketing teams that utilize personas have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing. In this webinar, learn how to take the first steps toward personalization with personas.
Online Listening and Opinion Analytics for Customer CareHugo Zaragoza
Customer Care has gone Social, whether we like it or not...
Social Media Monitoring and Opinion Analytics tools are becoming a key technology to optimize Customer Care processes. But doing things right is HARD!
In this presentation Hugo Zaragoza, director of Websays, presents some of the opportunities and challenges ahead.
E-commerce Trends 2023 is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
The hardest part of building a startup
My presentation is about the hardest part of building a startup (growth), and how to achieve it with a small budget and limited resources. I also touch on the best tools to use, how to use them, and how to make sure you're getting the most out of your initial traffic.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Social media branding for organizationsTodd Nilson
Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
Content Marketing World Presentation [Tech Industry Workshop]: Helping, Not H...Deanna Lazzaroni
I gave this presentation at Content Marketing World 2014 for a 6-hour Tech/ Software Industry Workshop. Other presenters included Lee Odden, CEO at TopRank Online Marketing; Connie Bensen from Dell; Pam Didner, formerly from Intel and author of new book "Global Content Marketing"; and Koka Sexton from LinkedIn's Sales Solutions team.
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.
Introducing Ditto, a photo analytics tool for brandsDavid Rose
Using computer vision and hundreds of high-powered
servers, Ditto identifies when, where and how people
use products. Now, for the first time, marketers can take advantage of the exploding visual web.
Your competition now matters: Building a SaaS Company Isn't What it Used to B...Price Intelligently
Growth and software luminaries have preached for decades that "your competition doesn't matter...focus on your customers." While true in theory, Hiten Shah in his presentation at Price Intelligently's SaaSFest 2016, shows us that in the second wave of SaaS, your competition now matters. The shift took place because software is relatively easy to build now with infrastructure and marketing advances. You need to think about your customer first, but if you're not aware of your competition or doing things to circumvent them, you'll get left behind.
We hebben allemaal de kracht van AI gezien in de hele wereld, maar hoe kan het uw KMO helpen groeien of hoe kan je ermee groeien als bedrijfsleider/ #sales en #marketing manager? Sluit u aan bij ons aankomende webinar 'De ultieme gids voor AI voor #KMO's en bedrijfsleider' en ontdek hoe bedrijven net als de uwe hun marketing- en salesinspanningen hebben getransformeerd met AI.
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
https://video.whitehat-seo.co.uk/london-hug-presentation-human
Tamara, Head of Content and design at Whitehat is exploring the crossroads of human creativity and AI in modern content creation.
How to catch and cherish customers with Inbound MarketingBBDO Belgium
Inbound marketing catches and earns the attention of your target audience, connects by making the company easy to be found, draws traffic to the website by producing interesting content that converts leads into customers, and cherishes customers into promotors.
But how can a brand bring this into practice?
The hardest part of building a startup
My presentation is about the hardest part of building a startup (growth), and how to achieve it with a small budget and limited resources. I also touch on the best tools to use, how to use them, and how to make sure you're getting the most out of your initial traffic.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Social media branding for organizationsTodd Nilson
Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
Content Marketing World Presentation [Tech Industry Workshop]: Helping, Not H...Deanna Lazzaroni
I gave this presentation at Content Marketing World 2014 for a 6-hour Tech/ Software Industry Workshop. Other presenters included Lee Odden, CEO at TopRank Online Marketing; Connie Bensen from Dell; Pam Didner, formerly from Intel and author of new book "Global Content Marketing"; and Koka Sexton from LinkedIn's Sales Solutions team.
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.
Introducing Ditto, a photo analytics tool for brandsDavid Rose
Using computer vision and hundreds of high-powered
servers, Ditto identifies when, where and how people
use products. Now, for the first time, marketers can take advantage of the exploding visual web.
Your competition now matters: Building a SaaS Company Isn't What it Used to B...Price Intelligently
Growth and software luminaries have preached for decades that "your competition doesn't matter...focus on your customers." While true in theory, Hiten Shah in his presentation at Price Intelligently's SaaSFest 2016, shows us that in the second wave of SaaS, your competition now matters. The shift took place because software is relatively easy to build now with infrastructure and marketing advances. You need to think about your customer first, but if you're not aware of your competition or doing things to circumvent them, you'll get left behind.
We hebben allemaal de kracht van AI gezien in de hele wereld, maar hoe kan het uw KMO helpen groeien of hoe kan je ermee groeien als bedrijfsleider/ #sales en #marketing manager? Sluit u aan bij ons aankomende webinar 'De ultieme gids voor AI voor #KMO's en bedrijfsleider' en ontdek hoe bedrijven net als de uwe hun marketing- en salesinspanningen hebben getransformeerd met AI.
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
https://video.whitehat-seo.co.uk/london-hug-presentation-human
Tamara, Head of Content and design at Whitehat is exploring the crossroads of human creativity and AI in modern content creation.
How to catch and cherish customers with Inbound MarketingBBDO Belgium
Inbound marketing catches and earns the attention of your target audience, connects by making the company easy to be found, draws traffic to the website by producing interesting content that converts leads into customers, and cherishes customers into promotors.
But how can a brand bring this into practice?
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfGetInData
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
In this presentation, we will show how we built upon these three concepts a robust Data Copilot that can help to democratize access to company data assets and boost performance of everyone working with data platforms.
Why do we need yet another (open-source ) Copilot?
How can we build one?
Architecture and evaluation
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Unleashing the Power of Data_ Choosing a Trusted Analytics Platform.pdfEnterprise Wired
In this guide, we'll explore the key considerations and features to look for when choosing a Trusted analytics platform that meets your organization's needs and delivers actionable intelligence you can trust.
3. The real value of GenAI is not creativity …
because those models aren't really creative, not the way a human is…
It's about leveraging that AI to keep your best people using their creativity instead of spending time on the rote production.
Embrace Generative AI to
Transform Experiences
4. Favorite Sneak?
#Perfect Product Perfect Place - AI Generated
Campaign Playbook
#Get Personal - Hyper Personalization
#Ready, Click, Go - Build Websites
#Brand Slam - Optimizing Content
#Promo Mojo - Influencer Partnerships
#Mighty Micro - Create Microsites
#Infographic It - Create Infographics (was a Too
Hot for the Main Stage)
https://directpoll.com/r?XDbzPBd3ixYqg8lcSzBnIyvnABHznMoJs4rJh7YGg8
Featuring Analytics Very Own Eric Matisoff!!
(and he killed it!)
5. Jen Dungan
• Enhance List (get the most out of List
Variables)
• Trended Fallout Report
Jim Gordon
• Get Launch Info into CJA
• Fraud Supervillians
Mandy George
• Normalizing Metrics against overall traffic
• Visit in Hit Segment
https://directpoll.com/
r?XDbzPBd3ixYqg8lcSz
BnIyvnABHznMoJs4rJh
7YGg8
Matt Bentley
• Fourth Hidden Segment (aka
Product Classifications)
• Counter eVars
Katie Klein
• Unique Data View Attribution
• AJO reporting in CJA
2024 Adobe Analytics Rockstars
7. What’s your favorite of the recently released
and upcoming peaks Tantalizing Twelve?
https://directpoll.com/
r?XDbzPBd3ixYqg8lcSz
BnIyvnABHznMoJs4rJh
7YGg8
All are
CJA & AA
CJA
& AA
CJA only
CJA
only
AA Only
All are
CJA only
10. Best Practices for Resilient Integrations with Adobe Experience Platform
https://business.adobe.com/sum
mit/2024/sessions/best-practices-f
or-resilient-integrations-with-ado-
s607.html
12. Data Views: Unlock the Power of Advanced Reporting Configuration in CJA
Filters vs derived field
- how will it be used?
13. CJA’s Secret Sauce: Infusing the Identity Graph for Seamless User Journeys
Field Based Stitching
- Relies on the authentication to happen within the channel (same dataset)
- Other sources of data need to have the Person ID
14. CJA’s Secret Sauce: Infusing the Identity Graph for Seamless User Journeys
Identity Graph
- Coming soon
to CJA
- Multiple
datasets
h
18. Inspiration Keynote
Ed Bastian CEO, Delta Air Lines
Emma Springham CMO, TSB Bank
Chris Marinak CO&SO, MLB
Guy Raz Podcaster, Author
I was super inspired by Emma’s Challenge of what are your three words for
your personal brand. Hers are Brave, Growth, and Trust. What are yours?
Guy’s story of Liquid Death was captivating.
19. What did you gravitate towards?
• Adobe Analytics / CJA (of course!)
• Personalization
• Optimization
• Marketing Topics
• Trends and Inspiration
• Dev and Technical
• AI, GenAI, and More AI
What wasn’t there that you were hoping
to learn?
Vote Now!
20. What happened in Vegas….
Best meal?
Most Vegas thing you saw?
….remember we are at work!
Make new friends?
See old friends?
Beat the house?
See any shows?
Spin it with DJ Diesel?
21. Do you have what it takes to be a Champ?
Applications for 2024 - 2025 Champions Are Now Open!
The Adobe Analytics Champion program is a prestigious group uniting the most
passionate and strategic users and partners from around the globe to help
Adobe Analytics customers thrive by sharing their expertise, best practices and
strategies.
Applications due by 6/7
https://2024adobeanalyticschampionprog.splashthat.com/