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2. 10 Different Types of Customer Needs
2
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05 Packaging
• Easy to open and reseal
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10 Standard and Compliance
• Products that are stick to particular set of rules
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04
Status and identify
• It include needs which adds to social status of
customers
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09
Formulations
• Specific ingredient Products required by
customer
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03
Reliability and Durability
• Customer require products that are available
,durable and reliable
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08 Sustainability
• Products that do not impact environment
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02
Time and Convenience
• The products that are easy to use and saves
time are preferred by customer
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07
Integration and compatibility
• Includes product that can be used with other
products
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01 Functionality and features
• Customer needs services to fulfil an objective
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06 Quality of Life
• Customers that expects healthy menus
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3. Customer Need in Product Planning
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DESIGN CHARACTERISTICS
The
cushioning
and filtering
the engine
vibrations
Absorption
of energy
Torque
capacity
Wearing
and friction
Size and
rotation
volume
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CUSTOMERNEEDS
Comfort at
engaging
9 1 3 - - - 9 - 3
Progressive starting
of vehicle
3 - - - - - 9 - 3
Does not produce
slipping and
shuddering
3 3 9 9 - - 1 - 1
To produce little
noise
3 - 3 - 3 3 - - 3
Easy to assemble - - - - 3 9 - - 1
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4. 13%
23%
24%
35%
36%
61%
Targeted advertisements
Product recommendations based on my purchase
history/preferences
Personalized product offerings
Faster checkout
Faster resolution to an issue related to a product or service
Promotions, discounts, or other offers Customer Needs in
Retail Shopping
4
5. 5
Customer Needs of
Skincare Products
Based on Age
Aged 20-30
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Aged 31-45
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18%
18%
18%
19%
22%
23%
23%
23%
33%
39%
21%
17%
17%
21%
22%
24%
22%
22%
31%
32%
Makeup remover
Facial massage cream
Breast care
Eye mask
Body emulsion
Essential oils
Sunblock/sunsreen
Foot care
Exfoliating facial products
Face mask
6. Customer Needs Process for Raw Data Management
6
Customer
Need
Process
Define Scope
• Mission statement
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01
Raw Data
• Interview
• Focus groups
02
Interpret Raw Data
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03
Organise Needs
• Make hierarchy
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04
Establish Importance
• Surveys
• Quantified needs
05
Reflection on Process
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06
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7. KANO Model for Analysing Customer Needs
7
Satisfaction
Fully Delivered
03 DELIGHTER
02 PERFORMANCE
01 BASIC
Attractive Requirement
• Customer Tailored
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Expected Quality
• Self Evident
• Not Expressed
• Apparent
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Desired Requirement
• Specified
• Measurable
• Technical
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8. Methods of Identifying Customer Needs
8
Analysing the competition
Using different Analysing methods like SWOT, one can identify
competitors strength weakness opportunities an s strength
04
Mapping the customer journey
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06
Conduct “ Follow-me” research
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05
Interview the stakeholders
By Interviewing company’s different
department, one can identify customer needs
01
Interviewing the customers
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03
Start with existing data
Reviewing past surveys,
customer database
02
9. Needs Based Customer Segmentation
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Based on Non-price Factors Based Mostly on Price
End Customer Purchase Decision
DirectCustomerPurchaseDecision
BasedonNon-priceFactorsBasedMostlyonPrice
A
B
C
D
D
Customer who adopt later tend to
make decisions differently;
target segment is now direct and
end customers who make
decisions mostly on price
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Early adopters, both direct
and end customers, are not
as price-sensitive and make
decisions based on non –
price factors
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Customer Needs Shift Over Time
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10. Types of Customer Needs
10
1
3
5
2
4
6
Niche Need
Constant Need
General Needs
Variable Need
Latent Needs
Direct Need
• Needs of small market segment
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• Intrinsic to product
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• Include all customer
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• Need changes with technology
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• Require Probing
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• Concern about product
• Easy to determine
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11. Ways to Know Customer Needs and Expectation
11
Customer Needs
and Expectation
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Gains insight from conversations01
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Gian insight from community04
02
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Categorise feedback
03
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Gaining insight from customer metrics
12. Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
12
Thank
You