There has been a notable increase in the sales and consumption of energy drinks in the last two decades, especially among children and adults. Because these drinks are aggressively marketed by claiming instant energy increase. As a result, the energy drink industry witnessed a lofty increase of 26% in sales from 2017 to 2021. When customer consumption increases, the customer review will also increase. As per the Clootrack study, the customer review volume of energy drinks has seen a 36% increase in customer reviews from 2020 to 2022. Read more to learn detailed insights - https://www.clootrack.com/insights/retail/customer-experience-energy-drinks

1. 1
www.clootrack.com
Customer Experience Report – Energy Drinks
Comprehensive report on Customer experience.
www.clootrack.com
Deep Insights To Your Customer Behavior, Driven By Proprietary Deep Learning Algorithms
www.clootrack.com
Regions: USA
Jan 2020 – Jun 2022

2. 2
www.clootrack.com
Energy Drinks in the USA – Report Outline
01
Research
Background
and
Methodology
02 02
Consumer
Insights from
Online
Conversations

3. 3
www.clootrack.com
3
www.clootrack.com
Research
Background &
Methodology

4. 4
www.clootrack.com
Clootrack
Research -
Background
In today’s world customers express their opinions on multiple
platforms online - social media, forums, review sites, etc.
These conversations are unbiased and contain valuable
insights into market trends and customer priorities.
Clootrack extracts this information real time, with high
accuracy and transparency.
Clootrack research identifies the drivers that make customers
adopt a product or a service. Customer conversations are
further used to measure brand equity based on category
drivers. Research also helps to discover category trends from
customer conversations.

5. 5
www.clootrack.com
Clootrack Methodology
Online
Customer
Conversations
Customer
Conversations Collects Data
Crawler
Filters
Irrelevant Data
Filter
Proven Market
Research
Models
Data Analysis
Category &
Brand Metrics
Output

6. 6
www.clootrack.com
6
www.clootrack.com
Detailed Insights
From Customer
Conversations

7. 7
www.clootrack.com
Customer Priorities Based on Conversations
Total number of Customer conversations analyzed
31,870
Conversations

8. 8
www.clootrack.com
Customer Conversations – Brand Wise Split
Volume of conversations analyzed from different brands

9. 9
www.clootrack.com
9
www.clootrack.com
Top Category
Adoption Drivers
These are the most important factors that
make customers adopt a product in this
category

10. 10
www.clootrack.com
Top Category Adoption Drivers
Taste and Flavor, and Price are the top 2 category adoption drivers for energy
drinks in the USA. Even though the primary reason customers choose energy
drinks is to boost energy, people don’t prefer them if it doesn’t have good taste.
Hence, Taste and Flavor is the first category driver influencing customers’
experience with energy drinks.
These are the most important factors that make Customers adopt a product in this category.
The scores are driver popularity scores calculated by
Clootrack Tracker. The popularity score ranks the customer
priority for each category driver. Higher the score, the
higher the priority. Popularity score is a score out of 1500.
Popularity score = Net emotional intensity * % of customer
conversations. This calculation is based on the Kano Model
which is used to measure customer satisfaction

11. 11
www.clootrack.com
Top Category Adoption Drivers - Details
These are the most important themes of discussion under each of the category adoption drivers
Customers prefer energy drinks
that come with good taste and best
flavor

12. 12
www.clootrack.com
12
www.clootrack.com
Top Category
Concerns
These are the drivers of negative customer
experience in this category

13. 13
www.clootrack.com
Top Category Concerns
There are mainly two concerns : Customers can’t find their desired
energy drink in the nearest grocery stores. The increased usage of
artificial sweeteners and additives, are among the main concerns of
customers.
These are the drivers of negative customer experience in this category

14. 14
www.clootrack.com
Top Category Concern – Unavailability
The concerns over unavailability of energy drinks in local stores and supermarkets has
mounted since 2021. Brands may not have complete control over the supply chain issues, but
they need to solve this to improve availability in both grocery stores and local super markets
These are the drivers of negative customer experience in this category

15. 15
www.clootrack.com
Top Category Concern – Chemicals and Additives
Customers are contemplating sugar alternatives for the sake of being
healthy, but the artificial sweeteners are not going down well with the
customers. Here’s an opportunity for brands to explore better
alternatives.
These are the drivers of negative customer experience in this category

16. 16
www.clootrack.com
Customers Verbatim
We love this brand. Unfortunately, the grocery
stores in our area do not carry the lemon lime
flavor so we order from ecommerce.
I was excited about this with all of the good
reviews, but I am left again with no alternatives to
the real thing that don't contain artificial
sweeteners. VERY DISAPPOINTED.
Can't find this product anywhere in my local area
and was buying at the workplace a while ago
the thing is, you may not be able to find this
product at your local supermarkets since all
markets don't yet sell it.
What is worse though is this one has a strong
chemical sweetener aftertaste. Wife disliked it as
well, not something I would buy again.
I bought the ginger ale soda and it had a strong
chemical taste it was disgusting and will never buy
it again...nor would recommend it. Very
disappointed.

17. 17
www.clootrack.com
17
www.clootrack.com
Brand Experience Detailed Insights into Ranking of
brands based on each of the
category adoption drivers. Higher
the score, the more favored is the
brand.

18. 18
www.clootrack.com
Brand Experience
Brands like EHP Labs, Crystal Light, and V8 are ranked high by
customers for their taste and flavor
Brands such as V8 and Rockstar are ranked favorably for its
price
See how each brand fares vis a vis others on each of the Top Category adoption drivers.

19. 19
www.clootrack.com
19
www.clootrack.com
Key Trends
These are emerging trends among users. Based on
conversations available on major brands. Understand the
new trends in the market that is creating buzz.
Check out these new trends and
see how you can leverage them

20. 20
www.clootrack.com
Key Trends
Trending types of energy drinks by volume of customer reviews
New lifestyles and diets like vegan, plant-based, keto,
Mediterranean diet, etc. are widely adopted by people these
days. Hence, they look for organic, vegan, sugar-free, and
low-calorie drinks

21. 21
www.clootrack.com
Top 10 Flavors of Energy Drinks
Customers gravitate towards the core
or the unflavored ranges, yet there is
an opportunity to offer new flavors. A
lot of new flavors such as strawberry,
cherry, orange have made it to the top
10 flavors list
Trending types of flavors of energy drinks by volume of customer reviews

22. 22
www.clootrack.com
Gender Wise Preference of Energy Drinks
By volume of reviews
Compared to females, male customers reported more
concern about sugar content, size, and caffeine content.
More female customers face issues around the availability of
products than men. User experience, delivery and shipping,
and energy boost are the main aspects that gathered more
positivity from female and male customers.

23. 23
www.clootrack.com
Reference
Energy Drink Brands considered for the
report
✔ Alani Nu
✔ Aspire
✔ CELSIUS
✔ Crystal Light
✔ EHP Labs
✔ Gatorade
✔ Monster Energy
✔ Red Bull
✔ Rockstar
✔ V8
✔ Zevia
✔ ZOA

24. 24
www.clootrack.com
About Clootrack
www.clootrack.com
Clootrack provides the world’s fastest
market research which is close to real
time.
Clootrack does this by analyzing
customer conversations and feedback
across online.
Clootrack is a favorite today working
with 150+ large enterprises across the
world.

25. 25
www.clootrack.com
There are many more insights!
Get access to Energy Drinks CX Tracker now!
Reach out to contactus@clootrack.com

26. Clootrack
Customer Experience Analytics, Real Time!
www.clootrack.com