Brand equity is the additional brand value that a customer attaches to a particular brand due to the perception and the experiences with the brand. A positive experience will generate positive brand equity, while dissatisfying expertise will result in negative brand equity. In simple terms, brand Equity is the loyalty, perception, and awareness of a customer towards a brand. Brand equity can be created over a period of time by offering products that give a memorable experience, excellent quality, and highly reliable products to its customers. Brand equity is an asset that is the most valuable for a company, and even though it is intangible, it is vital for the success of a company. To summarize, brand equity is like the public’s valuation of a brand. Brand equity depicts the consumer’s emotions with a brand. For example, Starbucks’s customers have chosen the brand over other coffee brands due to its quality. According to Fortune magazine, Starbucks is rated as the fifth-most-desirable company in the world. It has more than 21,000 stores globally and remains as a top roaster and retailer of Arabica coffee beans. Read more: https://www.clootrack.com/knowledge_base/what-is-brand-equity

1. Additional brand value that a
customer attaches to a
particular brand
Brand Equity

2. These pillars of brand equity
help achieve a positive public
valuation of the brand

3. Brand equity increases loyalty,
perception, and awareness of a
customer towards a brand

4. Make the product unique and offer a
memorable experience so that
customers are delighted

5. Use effective methods to build the
desired brand image and create a
positive impression in the minds of
consumers

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