1. 1
Music Video Final Evaluation – IG3 Task 4
At the start of the college year we were individually asked to create a
music video, though the different stages it takes to create a successful
music video; the 3 main steps being (which in what we followed in order)
Music Video Research and Pre-Production, Music Video Pre Production and
finally finishing with Music Video Production. In this final evaluation I will
be going through each of these steps and what we had to do in each. I
will be talking about my strengths and weaknesses (if any) and what I
enjoyed or disliked ect within each stage of creating the music video.
To start off of with making the music video I was asked to start off with
Music Video Research and Pre-Production. This included important steps
to basically research into music videos, which will help me understand
and overall make my own music video as good and professional as it
could be. The first task was to produce a comprehensive word-processed
or voice recorded analysis of three music videos. What this first task
included doing was to watch different music videos that covered each
narrative, performance and concept styles of music videos. Upon choosing
a select few of music videos that covered all those three (with YouTube), I
was then asked to find out the following on each video; Target audience,
lyrics, tempo, genre, camera techniques, editing and the use of digital
effects. With the researched information it was then asked to make a
mood-board of however we chose to present are findings. I did it as a
clear to see mood-board with images of what I was trying to explain in
each one. The thing I think I did well in these task was the fact I went
into great detail on each one in each aspect of each music video, it helped
me understand about the three different styles, and helped me chose
what I want my music video style to be. I did more than what was asked
on this task due to the fact I wanted to see if the codes and conventions
occurred in all the styles of music video and to see what best suits me
and my music video. In my opinion there wasn’t any downside to my
work or the results as all my work was done to a good standard and I was
able to understand what is expected to see in a music video, which helped
me produce a more professional looking music video.
For the second task in IG1 I was asked to gather pictures and words that
best relates to what I want in my music video, that will give me more
ideas and a more realistic view from what and where I could use as a
possibility to film. The way I showed my work was with the use of a
mood-bored with images of the things that may relate to my music video,
I did this with Photoshop so I was able to put pictures that related to each
other together so when looking back on it, it is easy to understand and to
see my ideas ect. In my opinion, it did not really help to contribute to any
further ideas to my music video, as I already had a realistic and a strong
idea I wanted to do in my head, so this task didn’t really help me to gain
any further ideas to help to my final outcome. However, I think I did well
in this task as I clearly show the ideas that I had, and even though I had

2. 2
one strong idea that I knew I wanted to do, it was hard to show that idea
with a lot of pictures as is a very small and specific idea; though I think I
showed my idea in many pictures and words, which looked good as a final
outcome, and clearly shows what my intentions where. The third task was
to see how it is like to arrange and budget a real life music video; with a
set budget. I personally enjoyed this task as it allowed me to experience
what it will really be like to get given a budget and do my best to book
the best locations, equipment, staff ect. I think I did really well in this
task as I kept within the budget, covered everything that was asked an
even more. I gave links, quotes and real information to if a music video
with that set budget was set, it will be easy to see my working and get
the best outcome with the chosen findings by myself. The next task that
was asked to do was to do a music video treatment, even though this was
a small task I think I showed what I want and what “rules” and concerns I
have within making the music video. I personally don’t think there were
any downsides with my work in this task as I showed my working clear
with what my intentions are, with the use of pictures and links to further
show my ideas. The final task in IG1 was to create a video script to near
professional standards. What this included was to have the lyrics, music,
narrative and FX of my chosen music audio (Artic Monkeys – R U Mine)
corresponding to the shots I want to have in my music video, this
included camera angel, distance, length; and this all had to be clearly for
myself and my group to understand so I put this script in detail to the
second into what I wanted and what my idea was. I personally didn’t like
this task as it took a long time to actually decide what shots I want where
and what kind of shots I want, I had to re-watch similar existing videos a
lot to get the ideas of how the music videos are edited and what shots
they tend to do, which was very time consuming. Given that, I still feel I
produced a strong script that is both professional and easy to read, and it
is also in great detail. Overall in a whole the Music Video Research and
Pre-Production went smoothly and a lot faster than myself and the group
anticipated as we all worked well together and got the job done, with the
time left to improve any work we felt needed to be improved, so if I did
this again, there is nothing I would change as I don’t feel like the work I
have produced could be at a better standard, for both myself and the
group as a whole.
After completing IG1, we were given IG2 to undertake which was all
Music Video Pre Production side to the music video. This was by far the
least eye catching part of the music video production, now that we each
have our own storyboard we were asked in groups to look at each other’s
music video and decide what music video script we each like the best as a
team, both in the most realistic, doable and most professional, and chose
one we all liked and thought that would look good. This part of the music
video progress was the more detailed side, which is defiantly needed, as
it involves planning, booking and making the best outcome at the end to
occur. Though I didn’t enjoy this side of the music video making it was

3. 3
clear to see that it was big part, as working in a team it can become a
mess and hard to understand who is doing what, and when everything is
happening; which can cause issues such as stress and not meeting
deadlines. I feel myself and the group did this part amazingly as we
managed to agree without any issues or problems, and had everything
sorted and on time, which meant no problems occurred, and we met all
deadlines. If I was asked to do this again, I would not chose just one
music video script as I feel we all had good ideas that if all joint in
together would had made a unique music video, and as all of our groups
ideas where doable and realistic, I would try and attempt to integrate all
of our ideas together and make a new script that we all like and fits all
are needs. However, I still think the work that I had done was at a well
done standard and everything that was asked I covered in detail and
clearly.
Finally, the last part of the music video making stage is the Music Video
Production stage, which was by far the most “hands on” and fun part of
the music video making experience. As a group we worked well together,
and being a small group (only 3 people, including myself) there was little
to no issues, disputes or problems what so ever, as we all respected each
other’s ideas and key eye for the media. As we planned ahead (in IG2) we
had set dates, times and locations already to film to get the footage and
film/edit with time to spare, so we have time after to improve the video if
needed at the end. We had a very clear storyboard so we filmed very
easy without any issues what so ever. The location we filmed was a high
school that was located close to all three of us, that also had the
equipment and environment that we wanted to be in are music video, so
it was perfect to fit all three of our ideas. Following the planning in the
previous part, we all stayed true to the stated safety procedures, set
dates and times ect, which made the while experience a lot smoother, fun
and overall faster. There was no problem what so ever that occurred
during filming due to this, we got the job done perfectly and got all the
shots we intended to get (including some extra just in case). In my
opinion I feel we completed the filming process very well and
professionally, as there were no problems, injuries (or potential injuries)
that occurred, we filmed all the shots we needed in the time we set, and
we completed what we intended to do with great results, with great shots
ect, that exceeded our expectations. Having the shots that we previously
planned and stuck to it helped us arrange the shots and put them on the
computer in folders that we would easily be able to open to get to the
appropriate shot, and since all three of us needed to access the files it
made it easier for all of us doing it this way.
Once we were happy with the shots ect we was asked to create a rough
edit to start off with in Adobe Premiere, basically in my case it was just
cutting and putting together all the shots, and since I had no intentions
on adding any transitions (only cuts) I was able to do this well as cutting
is a pretty easy task. I also decided on doing this better look to the music

4. 4
video (and it is seen in existing music videos) is syncing the shots to the
music itself as it creates an overall more eye catching and more
professional look to the music video. And in my opinion looking at the
final rough edit music video, it does work great and does improve the
video as a whole. Doing this we was asked then to look back on the music
video and see what needs or will look good to be improved, and I came
up the idea of creating a very specific style. This was the only issue that
occurred for me thought-out the whole assignment, as it was difficult; to
near impossible to get the look I wanted. We were told to use Adobe
after Effects to bring the rough edit into and add the changes I thought
that would improve the video. Even though this editing software is the
best suited to achieve what the look I wanted, it was unable to. During
trying to get the effect I wanted (a saturated look, with the main colours
bright out a to shine, such as red) I personally watch tutorial videos
online to see if I can get this effect and how to best get the effect it was
able; however due to this failing I asked the help of one the teachers at
the college who knew how to use Adobe after Effects well, and would be
my best source of actually getting the effect I want. Regardless of the
help from the teacher, I was still unable to get the effect I wanted, I got
close however it wasn’t the effect I wanted as it made it look
unprofessional and distorted. From this I had to think of a while knew
effect that I wanted, all I knew Is that I still wanted to keep the
saturation down as I feel it creates a unique and great looking music
video. I looked again at existing music video along the same genre and I
found a common occurrence in the themes and style of the music video;
was to have an old vintage look. Given this information I wanted to base
my music video on an old vintage look, but with a different style to make
it more eye catching and personally unique and different. I then watched
many tutorials on YouTube to get this effect, however I added my own
personal touch, that involved over 7 different effect, and then finally got
the effect I was looking for and felt looked great to be played throughout
the while music video. In my opinion I think the music video looks
amazing with this effect, as it creates a real professional look and follows
the codes and conventions of a music video; but with a small twist. Even
though this was not the look I was expecting to have or wanted at the
start, I am glad I finally came to having this effect as it turned out music
better than I ever expected. I personally impressed myself in making this
music video as the way myself and the group help things together and
worked well and professional together and each created a similar but
distinctive music videos.
In conclusion, if I was going to do this again there is only one thing I
would do defiantly as I honestly think we pulled off a great production and
final outcome. I would suggest getting more footage than we planned to
film, as some of the shots were not as good as first anticipated; such as
slight a blur on some footage, the footage not being long enough or the
shot wasn’t in focus well. With this problem it made the editing process a

5. 5
little longer as we had to debate on what part of the shot to use ect. I feel
if we would have had more shots to work with and may use as
replacements to bad footage, the editing process would have been less
stressful and more enjoyable. Having said that, it wasn’t that big of an
issue as we took the problem well and came up with solutions (such as
change the effect of the footage and make it look better) and we was able
to use the footage, though having more footage would have mean this
issue would not occur (regardless if it was only a small issue).