1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to Provide any research evidence you can find that supports explanations of benefits for artist,
benefits (promotion, extension of record label and audience
income & outlets, synergy
opportunities and strategies used by
producers to benefit label and artist)
Promotional Since Pitbull is a worldwide (mainly http://www.youtube.com/watch?v=xA1hpH_-igw – Popular camera make
European) idol, anywhere he
advertises he will gain publicity. His
target audience is young
teenagers/adults, and the most
effective way to reach them will be
on online (social network sites). The
- VEVO (the main music
reason for this is because, advertising
institution on the internet) has banners on all there “channels” promoting major artists, and on
on one TV channel will only hit one
Pitbulls channel it has his new album being promoted for pre-order; and also linking to the official
county, but advertising on a site like
store. (http://www.youtube.com/user/PitbullVEVO/videos?view=0)
Facebook will hit anyone who uses it.
His main audience is within Europe,
and a popular camera with the target
audience is “Kodak” within the TV ad
it shows him sharing his photo with
other famous singers like “Rihanna”.
This is a win win for both Kodak
company and Pitbull, due to Kodak
will gain publicity purely because it
has Pitbull in it, and Pitbull will gain
publicity because any advertisement
is good advertisement. Also, in the
- - Clothing site (YMCMB) advertising Lil Wayne’s album
add it shows other singers names like
upon the background (http://www.pitbullmusic.com/us/node/1348)
Rihanna, Rihanna may shout out the
ad on sites such as Twitter, which this

2. Music Video Purposes Analysis
is also a good way of a promotional
strategy.
Pitbull does not have an official
merchandise site so having his fans
promote him upon shirts is not
happening. Pitbull only sells music
nothing else.
The record label he is signed to
online is VEVO and having promotion
- popular singers signed to
upon his YouTube channel is a great
VEVO and Pitbull is #2
way of promotion, having over 1.328
billion video views; a large number of
people will see the advert that his
new album is available to pre-order.
- Advertisement under a video signed with VEVO
promoting a new song, in this case Devlin, but it can be Pitbull when he brings out a new song. It
also has a link to iTunes (bottom right) to what the song is, who sings it and with a link to buy it.
A big income for artists and record
Extension of labels now, that wasn’t around a few - View count and “subscriber” count, high income from
income years ago, is YouTube. It allows advertisements on his videos. (http://www.youtube.com/user/PitbullVEVO/videos?view=0)
record labels to out adverts before
the music video.Pitbull has close to
1.5 billion views, and from
advertising on the video the income
will be massive.
Income from physical sold copies, CD
from HMV. They sell more or less

3. Music Video Purposes Analysis
every album by Pitbull.
Electronic copies of songs or albums
on sites such as iTunes, Amazon MP3,
ect…
A good income would be from selling
products such as shirts, hats, posters
ect. However, Pitbull does not do
this, which is a bad idea due to he is
not meeting the needs of his fans and
not taking the opportunity to gain
another extension of income.
What sites like iTunes, Cloud and
Amazon MP3 allow to do is let the
audience buy a virtual copy of the
album. It tends to be a little cheaper
than an actual CD as it has no
physical packaging. Doing this allows
the audience by single songs if they
want, and no need to go out to the - HMV online site selling many Pitbull CD’s
shop to buy it then can do it from
home, and that allows more people
to buy it.
Pitbull is not part of a mainstream
record label, which is really
uncommon, but he is part of his own
label, what this suggest that he has
gained so much popularity he can
take care of himself, and also a bigger
income, due to the fact a big

4. Music Video Purposes Analysis
percentwill not go to the record label
but it will all go to him.
- Amazon MP3 selling albums and
singles of Pitbull.
- All record labels Pitbull own and created by himself (expect
RCA, but he is not signed with them anymore).
(Also iTunes, as below)
Extension of Online on the internet is the biggest
outlets place now for outlets of music. The
biggest example of major outlets to
listen to music for free is YouTube.
Pitbull has 1.38 billion video views,
and 1.16 million subscribers. What
this means is that this many people
have had to option to click on an ad
put there by VEVO to go to a site
(iTunes) to buy the single or album.
And a small percent will do this, and

5. Music Video Purposes Analysis
with 1.38 billion views that can be
millions.
- iTunes
- Amazon
- YouTube
There are also the stores to go to buy
products of the whole range of
Pitbull products. HMV is a good
example of this. This can be ether
bought going to the store or buying it
on the stores site. There can also be
offers to get whilst buying products,
for example buying 2 CD’s for £10.
A main outlet for Lil Wayne’s music is
iTunes, since Lil Wayne is a - iTunes (Apple)
worldwide singer, he tends to always
be in the charts, and since iTunes
shows the charts it promotes Lil
Wayne, gaining more publicity and (As Above)
buying his music from there.
External sites such as Cash Money
Records where you can buy his
singe/albums. (As Above)
Synergy Pitbull only interlinks with social
network sites. All run by himself. This
is very rare to see with mainstream
singers due to them not having the - links under the
time, or other reasons along that video to share on sites.
line. However, doing this does
involve the fans which may be a main

6. Music Video Purposes Analysis
reason to why he does have so many
fans.
Twitter and Facebook are also used
to do the same thing as YouTube,
since all 3 are used worldwide; it has
the target audience using them also.
Under the video in YouTube, or on
iTunes, it gives the option if you want
to share it on Facebook, Twitter or
Google+. If shared, people who see
the share can click on the YouTube
link; and the cycle repeats.
Producers In conclusion YouTube, Facebook, http://www.youtube.com/user/pitbullVEVO
strategies Twitter, Stores and iTunes are all https://itunes.apple.com/us/artist/pitbull/id27044968
important strategies that Pitbull http://www.youtube.com/watch?v=_M3AbH5gLwQ&feature=plcp
personallytook on in order to ensure http://hmv.com/hmvweb/simpleMultiSearch.do?searchUID=&pGroupID=0&adultFlag=false&simpleSearchString=pitbull&primaryID=0
he gets the best possible attention.
So timing is everything, since all sites
more or less link together, it is vital
to advertise/promote/sell in order.