Writing for web_2.0

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Delivered as part of the "Scribbling on the job - effective writing for librarians" at Leeds Metropolitan University on 29th April 2010.

* Several slides based on ideas from a presentation by Gareth Johnson "Confessions & Lamentations" - http://www.slideshare.net/GazJJohnson/ukoln-march2010confessions

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Writing for web_2.0

  1. 1. Repository Development Officer The Headingley Library, James Graham Building Leeds Metropolitan University, Beckett Park Leeds, LS6 3QS Email: [email_address] Main blog: http://repositorynews.wordpress.com / Other blogs: http://personanews.wordpress.com/ http://bibliosightnews.wordpress.com/ Twitter: http://twitter.com/mrnick Nick Sheppard
  2. 2. Writing for Web 2.0 <ul><li>What exactly is Web 2.0 anyway? </li></ul><ul><li>Why do I keep a blog? </li></ul><ul><li>Twitter hyperbole </li></ul><ul><li>Why do I tweet? </li></ul><ul><li>Whole-person-tweeting (or is all public communication “official”?) </li></ul><ul><li>An anecdotal case study </li></ul><ul><li>What benefits could Web 2.0 offer to you or your organisation? </li></ul><ul><li>Web 2.0 at Leeds Met </li></ul><ul><li>What are the pitfalls? </li></ul>
  3. 3. What exactly is Web 2.0 anyway? <ul><li>User generated content </li></ul><ul><li>Dynamic </li></ul><ul><li>Interrogative </li></ul><ul><li>Social (usually) </li></ul><ul><li>Public (mostly) </li></ul><ul><li>Informal (generally) </li></ul><ul><li>All pervasive </li></ul><ul><li>Third party </li></ul>
  4. 4. Source: http://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/01/21/twitterfeed.jpg This work is licensed under a Creative Commons Attribution- NoDerivs 2.0 License .
  5. 5. Some Web 2.0 services…
  6. 6. Why do I keep a blog? <ul><li>Mandated by project funder (JISC) </li></ul><ul><li>Project documentation </li></ul><ul><li>I enjoy it! </li></ul><ul><li>Aide-mémoire </li></ul><ul><li>Thought processes/half-baked ideas </li></ul><ul><li>Communication </li></ul><ul><li>Community presence </li></ul><ul><li>Part of a network of blogs </li></ul>
  7. 7. Who reads my blog(s)? <ul><li>JISC programme managers </li></ul><ul><li>Repository community </li></ul><ul><li>Twitter followers </li></ul><ul><li>Googlers </li></ul><ul><li>Quality is more important than quantity! </li></ul>
  8. 9. <ul><li>Has Twitter really changed the world? </li></ul><ul><li>Twitter is full of banal, meaningless drivel isn’t it? </li></ul>Twitter hyperbole … is just a tool
  9. 10. Why do I tweet? <ul><li>I enjoy it! </li></ul><ul><li>Community presence </li></ul><ul><li>One of the most effective networking tools I’ve come across </li></ul><ul><li>Self-selecting enthusiasts </li></ul><ul><li>A friendly and engaging resource for asking questions (about anything!) </li></ul><ul><li>Cross-pollination of blogs and projects </li></ul>
  10. 11. Image based on an idea by Gareth J. Johnson - http://www.slideshare.net/GazJJohnson/ukoln-march2010confessions
  11. 13. Twitter essentials <ul><li>“ Whole-person-tweeting”? </li></ul><ul><li>It’s your call </li></ul><ul><li>Communicate and engage </li></ul><ul><li>#tags </li></ul><ul><li>To follow or not to follow? </li></ul><ul><li>Great ways to increase your followers! (Yawn) </li></ul><ul><li>Quality is more important than quantity! </li></ul>
  12. 14. An anecdote <ul><li>Using Yahoo Pipes to redirect to Open Search metadata page instead of intraLibrary public URL (and the power of Twitter) </li></ul><ul><li>http://bit.ly/6dQK3M </li></ul><ul><li>I tweeted about my RSS problem </li></ul><ul><li>@ ostephens helped me solve problem with Yahoo Pipes </li></ul>
  13. 15. What benefits could Web 2.0 offer to you or your organisation? <ul><li>Web 2.0 breaks down the corporate façade and humanises your service </li></ul><ul><li>Go to where your users are – don’t expect them to come to you </li></ul><ul><li>Raise your personal profile </li></ul><ul><li>Enhance your professional reputation (or not!) </li></ul>
  14. 16. Web 2.0 at Leeds Met <ul><li>Library Facebook app </li></ul><ul><li>Library Twitter account - @ LeedsMetLibrary </li></ul><ul><li>Project blogs </li></ul><ul><ul><li>http://leedsmetlibrary.wordpress.com/ </li></ul></ul><ul><ul><li>http://flexibleservicedelivery.wordpress.com/ </li></ul></ul>
  15. 17. What are the pitfalls? <ul><li>Professional vs personal </li></ul><ul><li>Damaging your professional reputation </li></ul><ul><li>“ I shouldn’t have said that!” </li></ul><ul><li>Justifying to senior management </li></ul>

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