Enthusiastic communications professional providing strategic direction and a unified voice for companies and associations. High-energy author, editor, marketer, and collaborator. Able to manage several projects at once without losing the details. Recognized for above-and-beyond customer service. Deadline-obsessed.
1. Qualifications Summary
Enthusiastic communications professional providing strategic direction and a unified voice for companies and
associations. High-energy author, editor, marketer, and collaborator. Able to manage several projects at once
without losing the details. Recognized for above-and-beyond customer service. Deadline-obsessed.
Communications Leadership Experience
Communications Manager 2014 – Present
The Ohio Association of School Business Officials
• Produce all on-brand messaging to further OASBO’s mission.
• Editor of OASBO’s magazine, SBO Quarterly.
o Create editorial calendar, assign articles, and manage all authors.
o Produce both feature articles and columns.
o Review and edit all content.
o Oversee the design process.
• Create and implement in-depth strategic communications plan and marketing calendar.
• Responsible for all marketing of OASBO’s nearly 60 annual events.
• Author and publish OASBO’s eNews twice monthly.
• Develop the RFP for OASBO’s website renovation project and serve as project lead.
• Work collaboratively with President-Elect to create event script for annual workshop.
• Measure and report results of communications efforts.
Associate Executive Director
The Association of Residential Cleaning Services International 2010 – 2014
• Responsible for broadening ARCSI’s programs, events and benefits through use of social media.
o Developed LinkedIn Group from under 500 members to over 5000 members in four (4) years.
o Grew ARCSI’s Facebook and Twitter interaction by an average of 28% over four (4) years.
o Launched association’s use of YouTube and Pinterest. Developed content and following.
• Initiated weekly video blog to review the week’s news and programs and promote upcoming events.
• Built and retained relationships with a diverse group of members throughout the US and Canada.
• Worked closely with the Executive Director to ensure all ARCSI messaging was on-brand.
• Created and maintained content on the association’s website, arcsi.org.
• Presented live and virtual events on various topics.
Manager, Member Connections
The Ohio Society of CPAs 2002 – 2005
• Developed policies, budgets, and strategic business and communication plans for cross-departmental
use.
• Created award-winning PR campaign for the Member Connections program.
• Increased program attendance by 24% over two (2) years by targeting member interests and location.
• Authored both feature and ancillary articles for monthly magazine and website.
• Oversaw various design projects, staying on time and within budget.
Education and Professional Affiliations
Certified Association Executive (CAE) designation earned May, 2013
Bachelor of Arts, English, The Ohio State University
The Ohio Society of Association Executives: Member
The American Society of Association Executives: Member
126 South Cassingham Road, Bexley, Ohio 43209
614.915.4881 Christinamzimmer@yahoo.com
Christina M. Zimmer