Enthusiastic communications professional providing strategic direction, organization, and a unified voice for diverse organizations. Driven author, editor, marketer, and collaborator. Able to manage several projects at once without losing the details. Recognized for above-and-beyond customer service and pursuit of the extraordinary. Deadline-obsessed.
Enthusiastic communications professional providing strategic direction and a unified voice for companies and associations. High-energy author, editor, marketer, and collaborator. Able to manage several projects at once without losing the details. Recognized for above-and-beyond customer service. Deadline-obsessed.
Administrative staff from curricular and co-curricular divisions, institutional research and planning, career services, and web services (information technology) show how a cross-campus collaboration has produced a unique, centralizing web site design for 3 groups of student outcomes: 1) student learning, 2) retention and graduation, and 3) career outcomes.
Presented at:
WSCUC Academic Resource Conference
April 7, 9:45 am – 10:45 am
Enthusiastic communications professional providing strategic direction and a unified voice for companies and associations. High-energy author, editor, marketer, and collaborator. Able to manage several projects at once without losing the details. Recognized for above-and-beyond customer service. Deadline-obsessed.
Administrative staff from curricular and co-curricular divisions, institutional research and planning, career services, and web services (information technology) show how a cross-campus collaboration has produced a unique, centralizing web site design for 3 groups of student outcomes: 1) student learning, 2) retention and graduation, and 3) career outcomes.
Presented at:
WSCUC Academic Resource Conference
April 7, 9:45 am – 10:45 am
Project management, project manager and project leader with experience in project planning and strategy. Resume outlines experience and I'm happy to answer any questions or help in any way.
Outlines the nonprofit marketing and fundraising consulting and execution services provided by Corporate Giving Connection to SHPE (Society of Hispanic Professional Engineers).
Lead and implement programs - new and existing. Never lose site of how a project impacts that overall goals and mission of the program within the organization.
Non-profits, for profits, large and small companies, I help to provide programming and team building for organizations to provide excellent customer service experience.
Project management, project manager and project leader with experience in project planning and strategy. Resume outlines experience and I'm happy to answer any questions or help in any way.
Outlines the nonprofit marketing and fundraising consulting and execution services provided by Corporate Giving Connection to SHPE (Society of Hispanic Professional Engineers).
Lead and implement programs - new and existing. Never lose site of how a project impacts that overall goals and mission of the program within the organization.
Non-profits, for profits, large and small companies, I help to provide programming and team building for organizations to provide excellent customer service experience.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Run Landing Page Tests On and Off Paid Social Platforms
Christina M. Zimmer, CAE
1. Qualifications Summary
Enthusiastic communications professional providing strategic direction and a unified voice for companies and
associations. Driven author, editor, marketer, and collaborator. Able to manage several projects at once without
losing the details. Recognized for above-and-beyond customer service. Deadline-obsessed.
Association Leadership Experience
Communications Manager 2014 – Present
The Ohio Association of School Business Officials
Editor of OASBO’s magazine, SBO Quarterly.
o Created editorial calendar, assigned articles and managed all authors.
o Produced both feature articles and columns.
o Reviewed and edited all content.
o Oversaw the design process.
Created and implemented in-depth communications plan and marketing calendar.
Responsible for all marketing of OASBO’s nearly 60 annual events.
Authored and published OASBO’s eNews twice monthly.
Developed the RFP for OASBO’s website renovation project and served as project lead.
Created event script for annual workshop.
Associate Executive Director
The Association of Residential Cleaning Services International 2010 – 2014
Responsible for broadening ARCSI’s programs, events and benefits through use of social media.
o Developed LinkedIn Group from under 500 members to over 5000 members in four (4) years.
o Grew ARCSI’s Facebook and Twitter interaction by an average of 28% over four (4) years.
o Launched association’s use of YouTube and Pinterest. Developed content and following.
Initiated weekly video blog to review the week’s news and programs and promote upcoming events.
Built and retained relationships with a diverse group of members throughout the US and Canada.
Worked closely with the Executive Director to coordinate all ARCSI messaging.
Created and maintained content on the association’s website, arcsi.org.
Presented live and virtual events on various topics, including member benefits.
Manager, Member Connections
The Ohio Society of CPAs 2002 – 2005
Developed policies, budgets, and business and communication plans for cross-departmental use.
Created award-winning PR campaign for the Member Connections program.
Increased program attendance by 24% over two (2) years by targeting member interests and location.
Authored both feature and ancillary articles for monthly magazine and website.
Oversaw various design projects, staying on time and within budget.
Education and Professional Affiliations
Certified Association Executive (CAE) designation earned May, 2013
Bachelor of Arts, English, The Ohio State University
The Ohio Society of Association Executives: Member
The American Society of Association Executives: Member
Volunteer Experience
Christina M. Zimmer
126 South Cassingham Road, Bexley, Ohio 43209
614.915.4881 Christinamzimmer@yahoo.com
2. Ohio Society of Association Executives: Chair, Professional Development Committee
Temple Israel Sisterhood: Past President, Past Marketing and Communications Chair