This document summarizes the professional experience and skills of Alaina M. Leary. She currently works as a Social Content Curator for Connelly Partners in Boston, where she manages social media for multiple clients, conducts competitive research, and creates social media assets. Additionally, she serves as Assistant Creative Director for Luna Luna Magazine and holds national editorial roles with Her Campus Media. Leary has a master's degree in publishing from Emerson College and a bachelor's degree from Westfield State University. Her skills include expertise in social media, design, writing, and analytics.

1. AlainaM.
Leary
CONTACT
(617) 212-6210
PROFESSIONAL EXPERIENCE
Social Content Curator at Connelly Partners, Boston, MA May 2016-Present
AlainaLeary@gmail.com
LinkedIn.com/in/alainaleary
•
Managing
social
media
channels
for
several
clients
concurrently,
including
developing
social
calendar
and
strategy
•
Conducting
competitive
research
using
metrics
systems
and
applying
the
findings
to
make
recommendations
•
Creating
social
media
assets
across
all
channels,
including
written
and
design
materials,
and
owning
the
brand
development
www.alainaleary.com Assistant Creative Director at Luna Luna Magazine Oct. 2015-Present
•As
part
of
an
editorial
team,
making
executive
decisions
about
submissions,
social
media,
and
brand
Twitter.com/alainaskeys
•
Managing
social
media
channels,
including
the
creation
of
new
hashtag
campaigns,
social
copywriting,
and
design
•
Secured
coverage
for
Luna
Luna
in
Buzzfeed
and
BUST
Magazine
in
2016
as
part
of
publicity
outreach
Instagram.com/alainaskeys
National Career, Weekend & DIY Editor at Aug. 2015-Present
Her Campus Media, Boston, MA
EDUCATION
Emerson College
MA in Publishing & Writing
Dean’s Fellowship Recipient
Anticipated Graduation May 2017
GPA: 3.9
•Executive
decision
maker
for
acceptance
or
rejection
of
all
open
submissions,
and
editing
accepted
pieces
•
Managing
up
to
100
writers,
editing
drafts
on
a
weekly
basis,
and
providing
writers
with
in-­‐depth
feedback
•
Live
coverage
of
trending
topics,
such
as
the
Golden
Globe
awards,
with
30-­‐min.
to
24
hour
delivery
of
pieces
•
April
2016
social
media
campaign
received
over
1,000
social
shares,
and
made
#2
on
Top
10
Best
national
list
•
Assisting
with
social
media
strategy,
including
live-­‐tweeting
events
such
as
presidential
election
events
•
Amassed
9
x
the
usual
web
traffic
for
a
Nov.2015
article,
with
over
1.2K
social
shares
and
15K
readers
•
Promoted
to
new
national
columnist
program
and
to
National
Editor
as
result
of
past
quality
and
viral
work
Westfield State University Style Editor at Germ Magazine July 2015-Present
BA in English
Writing, Editing, &
Media Communications
Commonwealth Honors Scholar
•Managing
40
writers,
including
assigning
articles,
evaluating
pitches,
and
providing
detailed
writer
feedback
•
Promoted
to
Style
Editor
after
serving
as
Associate
Style
Editor
for
four
months
•
Increased
web
traffic
by
10x
with
one
feature
article
and
revived
the
Style
section
with
fresh
editorial
content
Distinguished Alumni 2016 Marketing Assistant at Beetle Press, Easthampton, MA Jan. 2014-Sep. 2015
Graduated May 2015 •Created
written
and
design
assets
across
Beetle
Press’s
clients
for
a
variety
of
marketing
and
social
media
needs
GPA: 3.8 •
Managed
the
social
media
platforms
for
Rotary
International,
including
strategy
development
and
analytics
•
Directed
social
media
activity
for
Beetle
Press,
The
Creative,
and
Janice
Beetle
Author
•
Designed
graphics,
PowerPoint
presentations,
video
content,
and
other
marketing
assets
for
in-­‐house
and
clients
SKILLS
Adobe Creative Suite
HTML/CSS
Graphic Design
DSLR Photography
Social Media
Google Analytics/Adwords
Sponsored Content
Mass Email Software
CMS and CRM Programs
Social Media Software
SEO
Cosmopolitan
Seventeen
Marie Claire
Her Campus
AfterEllen
Woman’s Day
Luna Luna Magazine
The Fem Lit Magazine
PUBLICATIONS
BUST Magazine
Redbook
Ravishly
The Mighty
Culture: the word on cheese
The Daily Hampshire Gazette
Good Housekeeping
CollegeFashionista