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Chris Craig
773-732-2215 •chris.craig@sales-us.net
www.linkedin.com/in/ChrisCraig2 •Chicago, IL 60657
SENIOR SALES & OPERATIONS EXECUTIVE
Focused strategist that has adapted to severe market shifts, launched new products and managed
operations domestically & internationally, delivering positive results consistently
Built 8-figure Business ~ Top Producer in Every Role
True hunter mentality: Seek out decision-maker and grow account from $0 to 6- and 8-figures, time after time.
Consultative partnership approach: Listen to client needs and develop solution to obtain double-digit response.
Top-notch data analyst: Evaluatelarge sets of data tostrategize,develop,and grow business.
No detail left unturned: Juggle multipleprojects without sacrificingquality or missingdeadlines.
CORE COMPETENCIES
Account Management ~ Budgets ~ Cross Functional Team Player ~ Customer Needs Assessment ~ Customer
Retention ~ Data analysis ~ Negotiations ~ New Business Development ~ Marketing ~ Problem Solving ~
Promotions ~ Public Speaking ~ RFPs ~ Spanish (Fluent) ~ Strategic Planning ~ Solution Selling ~ Team Building
PROFESSIONAL EXPERIENCE
CHRIS CRAIG ENTERPRISES, Chicago, IL 2013–Present
BUSINESS CONSULTANT (BILINGUAL)
Built book of business from the ground up based on word-of-mouth reputation for service excellence; assist
businessesin aligning strategyto their businessoperations. Identify change opportunities: supportingthe
implementation of these changesacross the business resultingin 6 figure bottom line savings.
BROUWER BROTHERS STEAMATIC, Alsip, IL 2014–2015
Family owned company providing emergency restoration, cleaning and construction services to businesses and homeowners.
CHIEF FINANCIAL OFFICER
A passionateteam member that provided strategic and tactical goals. Not only identified and implemented cost
savings throughout the company but constantly looked for ways to increaseproductivity and revenue.
 Reduced “uncollectible debts” by 50% within five months.
 Analyzed and identified top producing activities in order to prioritizesales/marketingactivities.
 Reduced commissions by 67% for field techs without affecting revenue stream.
 Increased efficiencies in the finance department.
PHOTOGENIC INC., Chicago, IL 2005–2013
Souvenir Photography Company operating at majortourist venues throughout the USA
CFO & MANAGING PARTNER
The financial and businessfaceofa dramatic growth company. Obtained financing,negotiated all contracts,
implemented technical systemsand operations throughout60+venues. Curious,criticalthinkerthatidentified issues
and situations beforetheybecameproblems.
 Oversaw a 2,329% increase in growth over seven years into a 17 million dollar company operating out
of 11 states
 Negotiated major cost savings from vendors leading to over $500,000 in annual savings.
 Obtained multiple increases in line of credit from $100,000 up to 1.5 million.
Chris Craig 773-732-2215 •chris.craig@sales-us.net •Page 2 of 2
PROFESSIONAL EXPERIENCE CONTINUED
BMI BRITISH MIDLAND, Chicago, IL 1995–2005
Second largest carrier in the UK based out of London Heathrowwith flights to USA, Europe, & Middle East
DIRECTOR OF SALES
Developed, cultivated and grew key client relationships in all channels (corporate,group, MICE, internet,
student,retail & interline).
 Established relationships with onlinetravel agencies from
day 1 and grew them intomulti-million dollar accounts and
becoming the company’s top driver of sales.
 bmi’s representative at theStar AllianceUSA Country
Committee along with other senior airlineexecutives from
member carriers.
 Analyzed sales data to made recommendations topricing
departments.
 Adapted sales strategy toaddress post 9/11 industry changes
related to over-capacity,pricingand marketing.
MEXICANA AIRLINES, Chicago, IL 1989-1995
North America’s oldest airline with flights to USA, Caribbean, Europe, Mexico, Central& South America
GENERAL MANAGER (SALES & OPERATIONS)
Directed sales & operations in an eleven stateMidwest region.
 Built Mexican Airlines into the largest foreign flag carrier at Chicago O’Hare.
 Set up the carrier’s first ventureintothe corporatemarket. Completed and implemented this cross-
functional international project successfully within four months.
 Increased brand awareness with promotions and Chicago’s first airlinesponsored marathon.
 Established a proprietary tour operation for the USA market – MexiSun
 Planned, organized and conducted the best attended airlineproduct seminars & trainings in the
Midwest (>1,000 travel agents)
EDUCATION & TECHNOLOGY SKILLS
EDUCATION: Bachelor of Arts in Spanish,Loyola University Chicago, IL
Diploma de Estudios Hispanicos, Universidad de Madrid, Spain
American Management Association:Multiple courses throughout career
TECHNOLOGY SKILLS: Microsoft Office Suite (Outlook, PowerPoint,Excel, Word) Microsoft Access, Visio, ACT!,
Salesforce, SwiftPageemail, QuickBooks, Fishbowl Inventory,Microsoft POS
LANGUAGES: Spanish (Fluent) Full professional proficiency
ORGANIZATIONS & VOLUNTEERISM
Star Alliance USA Country Sales Committee SKAL
Chicago Airline Manager’s Association:President GBTA
Mexican Cultural Institute – Board Member ACTE
Americans for International Aid
CLIENT SNAPSHOT
• Expedia, Orbitz, Travelocity
• Eli Lilly, Cummins,
Accenture, Caterpillar, Coca
Cola
• BI, Maritz, AHI
• Travelocity • AHI
• United & American Airlines

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Chris Craig resume Senior Sales Operations Executive v170117

  • 1. Chris Craig 773-732-2215 •chris.craig@sales-us.net www.linkedin.com/in/ChrisCraig2 •Chicago, IL 60657 SENIOR SALES & OPERATIONS EXECUTIVE Focused strategist that has adapted to severe market shifts, launched new products and managed operations domestically & internationally, delivering positive results consistently Built 8-figure Business ~ Top Producer in Every Role True hunter mentality: Seek out decision-maker and grow account from $0 to 6- and 8-figures, time after time. Consultative partnership approach: Listen to client needs and develop solution to obtain double-digit response. Top-notch data analyst: Evaluatelarge sets of data tostrategize,develop,and grow business. No detail left unturned: Juggle multipleprojects without sacrificingquality or missingdeadlines. CORE COMPETENCIES Account Management ~ Budgets ~ Cross Functional Team Player ~ Customer Needs Assessment ~ Customer Retention ~ Data analysis ~ Negotiations ~ New Business Development ~ Marketing ~ Problem Solving ~ Promotions ~ Public Speaking ~ RFPs ~ Spanish (Fluent) ~ Strategic Planning ~ Solution Selling ~ Team Building PROFESSIONAL EXPERIENCE CHRIS CRAIG ENTERPRISES, Chicago, IL 2013–Present BUSINESS CONSULTANT (BILINGUAL) Built book of business from the ground up based on word-of-mouth reputation for service excellence; assist businessesin aligning strategyto their businessoperations. Identify change opportunities: supportingthe implementation of these changesacross the business resultingin 6 figure bottom line savings. BROUWER BROTHERS STEAMATIC, Alsip, IL 2014–2015 Family owned company providing emergency restoration, cleaning and construction services to businesses and homeowners. CHIEF FINANCIAL OFFICER A passionateteam member that provided strategic and tactical goals. Not only identified and implemented cost savings throughout the company but constantly looked for ways to increaseproductivity and revenue.  Reduced “uncollectible debts” by 50% within five months.  Analyzed and identified top producing activities in order to prioritizesales/marketingactivities.  Reduced commissions by 67% for field techs without affecting revenue stream.  Increased efficiencies in the finance department. PHOTOGENIC INC., Chicago, IL 2005–2013 Souvenir Photography Company operating at majortourist venues throughout the USA CFO & MANAGING PARTNER The financial and businessfaceofa dramatic growth company. Obtained financing,negotiated all contracts, implemented technical systemsand operations throughout60+venues. Curious,criticalthinkerthatidentified issues and situations beforetheybecameproblems.  Oversaw a 2,329% increase in growth over seven years into a 17 million dollar company operating out of 11 states  Negotiated major cost savings from vendors leading to over $500,000 in annual savings.  Obtained multiple increases in line of credit from $100,000 up to 1.5 million.
  • 2. Chris Craig 773-732-2215 •chris.craig@sales-us.net •Page 2 of 2 PROFESSIONAL EXPERIENCE CONTINUED BMI BRITISH MIDLAND, Chicago, IL 1995–2005 Second largest carrier in the UK based out of London Heathrowwith flights to USA, Europe, & Middle East DIRECTOR OF SALES Developed, cultivated and grew key client relationships in all channels (corporate,group, MICE, internet, student,retail & interline).  Established relationships with onlinetravel agencies from day 1 and grew them intomulti-million dollar accounts and becoming the company’s top driver of sales.  bmi’s representative at theStar AllianceUSA Country Committee along with other senior airlineexecutives from member carriers.  Analyzed sales data to made recommendations topricing departments.  Adapted sales strategy toaddress post 9/11 industry changes related to over-capacity,pricingand marketing. MEXICANA AIRLINES, Chicago, IL 1989-1995 North America’s oldest airline with flights to USA, Caribbean, Europe, Mexico, Central& South America GENERAL MANAGER (SALES & OPERATIONS) Directed sales & operations in an eleven stateMidwest region.  Built Mexican Airlines into the largest foreign flag carrier at Chicago O’Hare.  Set up the carrier’s first ventureintothe corporatemarket. Completed and implemented this cross- functional international project successfully within four months.  Increased brand awareness with promotions and Chicago’s first airlinesponsored marathon.  Established a proprietary tour operation for the USA market – MexiSun  Planned, organized and conducted the best attended airlineproduct seminars & trainings in the Midwest (>1,000 travel agents) EDUCATION & TECHNOLOGY SKILLS EDUCATION: Bachelor of Arts in Spanish,Loyola University Chicago, IL Diploma de Estudios Hispanicos, Universidad de Madrid, Spain American Management Association:Multiple courses throughout career TECHNOLOGY SKILLS: Microsoft Office Suite (Outlook, PowerPoint,Excel, Word) Microsoft Access, Visio, ACT!, Salesforce, SwiftPageemail, QuickBooks, Fishbowl Inventory,Microsoft POS LANGUAGES: Spanish (Fluent) Full professional proficiency ORGANIZATIONS & VOLUNTEERISM Star Alliance USA Country Sales Committee SKAL Chicago Airline Manager’s Association:President GBTA Mexican Cultural Institute – Board Member ACTE Americans for International Aid CLIENT SNAPSHOT • Expedia, Orbitz, Travelocity • Eli Lilly, Cummins, Accenture, Caterpillar, Coca Cola • BI, Maritz, AHI • Travelocity • AHI • United & American Airlines