Chris Craig is a senior sales and operations executive with over 30 years of experience in the airline, tourism, and business consulting industries. He has a proven track record of consistently delivering positive results, building multimillion dollar businesses, and adapting to market shifts. Craig is fluent in Spanish and has extensive experience in account management, new business development, strategic planning, and data analysis.
Chris Craig resume Senior Sales Operations Executive v170117
1. Chris Craig
773-732-2215 •chris.craig@sales-us.net
www.linkedin.com/in/ChrisCraig2 •Chicago, IL 60657
SENIOR SALES & OPERATIONS EXECUTIVE
Focused strategist that has adapted to severe market shifts, launched new products and managed
operations domestically & internationally, delivering positive results consistently
Built 8-figure Business ~ Top Producer in Every Role
True hunter mentality: Seek out decision-maker and grow account from $0 to 6- and 8-figures, time after time.
Consultative partnership approach: Listen to client needs and develop solution to obtain double-digit response.
Top-notch data analyst: Evaluatelarge sets of data tostrategize,develop,and grow business.
No detail left unturned: Juggle multipleprojects without sacrificingquality or missingdeadlines.
CORE COMPETENCIES
Account Management ~ Budgets ~ Cross Functional Team Player ~ Customer Needs Assessment ~ Customer
Retention ~ Data analysis ~ Negotiations ~ New Business Development ~ Marketing ~ Problem Solving ~
Promotions ~ Public Speaking ~ RFPs ~ Spanish (Fluent) ~ Strategic Planning ~ Solution Selling ~ Team Building
PROFESSIONAL EXPERIENCE
CHRIS CRAIG ENTERPRISES, Chicago, IL 2013–Present
BUSINESS CONSULTANT (BILINGUAL)
Built book of business from the ground up based on word-of-mouth reputation for service excellence; assist
businessesin aligning strategyto their businessoperations. Identify change opportunities: supportingthe
implementation of these changesacross the business resultingin 6 figure bottom line savings.
BROUWER BROTHERS STEAMATIC, Alsip, IL 2014–2015
Family owned company providing emergency restoration, cleaning and construction services to businesses and homeowners.
CHIEF FINANCIAL OFFICER
A passionateteam member that provided strategic and tactical goals. Not only identified and implemented cost
savings throughout the company but constantly looked for ways to increaseproductivity and revenue.
Reduced “uncollectible debts” by 50% within five months.
Analyzed and identified top producing activities in order to prioritizesales/marketingactivities.
Reduced commissions by 67% for field techs without affecting revenue stream.
Increased efficiencies in the finance department.
PHOTOGENIC INC., Chicago, IL 2005–2013
Souvenir Photography Company operating at majortourist venues throughout the USA
CFO & MANAGING PARTNER
The financial and businessfaceofa dramatic growth company. Obtained financing,negotiated all contracts,
implemented technical systemsand operations throughout60+venues. Curious,criticalthinkerthatidentified issues
and situations beforetheybecameproblems.
Oversaw a 2,329% increase in growth over seven years into a 17 million dollar company operating out
of 11 states
Negotiated major cost savings from vendors leading to over $500,000 in annual savings.
Obtained multiple increases in line of credit from $100,000 up to 1.5 million.
2. Chris Craig 773-732-2215 •chris.craig@sales-us.net •Page 2 of 2
PROFESSIONAL EXPERIENCE CONTINUED
BMI BRITISH MIDLAND, Chicago, IL 1995–2005
Second largest carrier in the UK based out of London Heathrowwith flights to USA, Europe, & Middle East
DIRECTOR OF SALES
Developed, cultivated and grew key client relationships in all channels (corporate,group, MICE, internet,
student,retail & interline).
Established relationships with onlinetravel agencies from
day 1 and grew them intomulti-million dollar accounts and
becoming the company’s top driver of sales.
bmi’s representative at theStar AllianceUSA Country
Committee along with other senior airlineexecutives from
member carriers.
Analyzed sales data to made recommendations topricing
departments.
Adapted sales strategy toaddress post 9/11 industry changes
related to over-capacity,pricingand marketing.
MEXICANA AIRLINES, Chicago, IL 1989-1995
North America’s oldest airline with flights to USA, Caribbean, Europe, Mexico, Central& South America
GENERAL MANAGER (SALES & OPERATIONS)
Directed sales & operations in an eleven stateMidwest region.
Built Mexican Airlines into the largest foreign flag carrier at Chicago O’Hare.
Set up the carrier’s first ventureintothe corporatemarket. Completed and implemented this cross-
functional international project successfully within four months.
Increased brand awareness with promotions and Chicago’s first airlinesponsored marathon.
Established a proprietary tour operation for the USA market – MexiSun
Planned, organized and conducted the best attended airlineproduct seminars & trainings in the
Midwest (>1,000 travel agents)
EDUCATION & TECHNOLOGY SKILLS
EDUCATION: Bachelor of Arts in Spanish,Loyola University Chicago, IL
Diploma de Estudios Hispanicos, Universidad de Madrid, Spain
American Management Association:Multiple courses throughout career
TECHNOLOGY SKILLS: Microsoft Office Suite (Outlook, PowerPoint,Excel, Word) Microsoft Access, Visio, ACT!,
Salesforce, SwiftPageemail, QuickBooks, Fishbowl Inventory,Microsoft POS
LANGUAGES: Spanish (Fluent) Full professional proficiency
ORGANIZATIONS & VOLUNTEERISM
Star Alliance USA Country Sales Committee SKAL
Chicago Airline Manager’s Association:President GBTA
Mexican Cultural Institute – Board Member ACTE
Americans for International Aid
CLIENT SNAPSHOT
• Expedia, Orbitz, Travelocity
• Eli Lilly, Cummins,
Accenture, Caterpillar, Coca
Cola
• BI, Maritz, AHI
• Travelocity • AHI
• United & American Airlines