2. Objectives
What are the objectives for this project?
The objectives of this project are to sell CD‟s, sell merchandise, and promote
the band to gain a larger audience and make more people aware of them and
their music style. We would want to double our fan base size by the time we
have reached our album goal.
Who do you want to target?
We would like to target people in their late teens, or whom are in their early
twenties. We could possibly target an audience who are in their College and
University years as well.
How many records do you want to sell?
Giving they have already released two albums, we would be hoping to get
more sales than before on this one. We would be hoping to sell about 30,000
records this time within the first year of it‟s release.
What would make this a successful exercise?
We could make this a successful exercise by creating posters and a Facebook
fan page which will promote the band and the upcoming album release. The
more publicity the album gets and the more people that know about the new
release, the more people there will be likely to buy it and listen, recommending
it to friends and family if they like it.
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3. Band Profile
Name: Class Of Nuke „Em High
Album Name: Chaos and Whim
Age: 21, 29, 25.
Previous releases:
•My Fellow Americans (2005)
• Bloody Mary Mix (2009)
Contemporaries:
•Billy Idol
• Adam and The Ants
• As friends Rust
• Black Lungs
• Break Even
• Cancer Bats
• Cobra Skull
Genre: Punk/Rock
Style:
•Leather jackets
• Ripped Jeans
• Boots
• Dark, ripped t-shirts
• Safety pins and studs
• Chains
• Eyeliner and dark make-up
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4. Think SMART
Specific: Is there a clear aim
The specific aim of our project is to make album sales and to gain a larger audience,
making the band more popular.
Measureable: How will you measure the effect?
Our project/objective is measurable as we have stated a number of albums we could like to
sell. This means we can see how close we are getting to our target and how far off we are.
Achievable: Is it something that you can do?
Our goal is achievable in our opinions because the band has already sold 2 albums
successfully so we raised the target goal for this one slightly as we have no reason for
concern and the band has already achieved a strong fan base containing a niche audience.
Realistic: Is this something that would actually happen?
We feel this goal is realistic as it has been a few years since the last album release. This
means more people have had the chance to discover the band and get into their style of
music. It also means existing fans will be anticipating the new release and will want to buy it
straight away, as well as talking to friends and family about it causing word of mouth and
getting more people interested.
Time-related: Are there timescales for your project?
We have set the timescale of wanting 30,000 album sales within the first year of it‟s release.
We have also set the timescale of wanting to gain a larger audience and double our fan
base by the time we have sold 30,000 albums.
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5. Audience
Who is the audience for this band?
What age are they?
• Late teens and early 20‟s.
• College and University students.
What do they look like?
• Punk-like.
• Typically following the punk fashion and trends.
Why do they like this band?
Because they are interested in finding a new, modern Punk band, but
are fond of the older Punk style.
Who else do they like?
• Billy Idol
• Break Even
• Cancer Bats
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6. Media
What magazines might they get in to?
• Maximum Rock „n‟ Roll
• KERRANG!
Who would they give interviews to?
•KERRANG!
• Maximum Rock „n‟ Roll
What TV channels would they be on?
• KERRANG!
• MTV
• 4Music
Which forms of social media would you use?
•Facebook
• Twitter
• YouTube
•Instagram
•Tumblr
Which radio stations would play their music?
• KERRANG!
• Maximum Rock „n‟ Roll
• Devil‟s Night Radio!
• Anarchy and Angels
How would you use social media?
• Promote the band
• Tour dates
• Album release dates
• Competitions and giveaways
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7. Merchandise
What merchandise would you use to promote this band?
• T-shirts
• Bags
• Badges and patches
• Concert DVD‟s
• CD‟s
• Wrist bands
• Hats
• Programme
• Posters
• Jewellery
• Jumpers/hoodies
• Lanyards
• Belts
• Dolls and figurines
• Guitar picks
• Flags
• Pens
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8. Manage the message
What is the message you want to communicate about this band?
The message this band is giving is that they don‟t care if you are
not particularly a Punk, and if you listen to their band and would
consider yourself a fan they would treat you like the rest of their
fans, whether they be Punk or not. Basically, you do not have to
fit into the typical stereotype of a Punk, as long as you enjoy their
music.
What is the main selling point of the band and the album?
This band creates modern punk music, with inspiration from Billy
Idol and Adam and the Ants, but they have an older Punk style,
with the traditional traits such as studs, leather, safety pins,
ripped clothing and dark makeup.
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9. Hyperbole
“You‟ll die of regret if you don‟t buy the album.”
“Class Of Nuke „Em High are out of this world.”
“The songs will never get old.”
“You‟ll never get better than this.”
“Chaos and Whim is the best Punk album of 2013.”
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10. Events
What events would you put on as part of the promotion of this band
and album?
Our band would play gigs in small clubs and restricted areas, or
smaller festivals. They would play somewhere that is not well known or
exactly “mainstream”. They wouldn‟t appear on a TV chat show
because they‟re a niche band and there is only a small group of
people that would listen to their music. Plus, because they are not
particularly a well-known band it would be difficult to be able to appear
on a chat show. They wouldn‟t go on a huge arena tour as they would
want to remain a niche band and we could put up posters in popular
Punk hang-outs which would give details of where the band was doing
a gig. The posters could also be placed around various areas where
they would be seen by the target audience of the band, e.g.
Colleges, University‟s, and alternative shops.
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11. Internal motivation
What is the motivation behind this project?
One of the main motivations behind this project would be the band wanting to
make music and perform it. Their passion and love for music would drive them
towards wanting to perform at small gigs and have album sales. Their fan base
and people buying the albums and their merchandise would be a good form of
motivation as it will make them feel appreciated and they will learn that people like
them and enjoy their style of music, making them want to make more and carry
on in a career they love.
Why is it an important project for you?
This project is important to us because we are currently learning about Marketing
and Public Relations, so this project is helping us to understand how this system
works and also experience what such a thing like setting up and creating a band
would be like.
Why is it an important project for the band?
This is an important project for the band because through promoting the new
album, the band will be gaining more recognition and will be out in the public eye.
This leaves opportunity to gain more fans and also make sales. It is also
important because as the band gains more recognition and a lager fan base, they
will become bigger which could result in them having more opportunities at gigs in
bigger arenas and expanding tours from small ones, to world tours or year tours.
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12. Motivation of media
Why would the media be interested in this project?
The media as a whole would be interested in this project because it it gives them content for
their products/channels which allows them to get out in to the public eye also because
Which parts of the media or media products would be interested in the project?
Certain magazines such as „KERRANG!‟ may be interested in this because the bands
music style and genre would fit in with the style of magazine and is a similar audience
profile to who the band are trying to target and connect with. This would benefit KERRANG!
as well as the band because the bands promotions and updates will give the magazine
content for their pages and it could also boost the magazine sales due to fans of the band
purchasing it to keep up to date with the bands whereabouts, upcoming events and music
releases. KERRANG! Have feature pages in their magazines where they will place a new
band every week. They use ¾ pages for this, in which they will talk about the bands
profile, music style, albums etc. This benefits the magazine as they will constantly be
looking for new bands so our band will be giving them a new upcoming band to talk about.
Radio channels such as Maximum Rock N Roll‟ would be interested in the bands new
album release because by playing songs from the album or interviewing the band, they are
helping to promote the band and they are also going to be getting listeners and people
tuning in to their station to hear the songs or listen to the interview from the band.
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