Importance of Qualitative research

1. THE IMPORTANCE OF QUALITATIVE
RESEARCH ACROSS FIELDS OF
INQUIRY
PRESENTED BY:CHLOE GOMEZ REYES
MELVIN GONZALES

2. Qualitative research is an emerging area of
inquiry that graces through disciplines and
subject matter.However it’s also essential to
recognize that qualitative research is method
generally used in the socal sciences searching
social interactions, schemes and processes. It
delivers a detailed appreciation of the ways
people come to understand and achieve their
daily lifeinparticularsituations.

3. Research in Different Areas of Knowledge
Research studies in any field of knowledge:
Anthropology,Business,Communication,education
,Engineering,Law and Nursing.
A.Basic Research Approaches in a Specific Area of
Discipline
1. Scientific or Positive Approach
 Deals with empirical data instead of Personal views , Feelings or
attitudes.
 Allows control of variables or factors affecting the
study(Laursen 2010).

4. Presents structured interiews ,questionares and
observational checklists.
Express and records findings quantitatively.
2.Naturalistic Approach
• A people-oriented approach focusing on discovering
the real concept or meaning behind people’s lifestyles
and social relations.
•Present things qualitatively through veral
language.Using words as unit of analysis.
•Bases determining universal social values to defie
ethical and unethethical that society ought to know,not
only for the benefit of individual and community but
also for the satisfaction of man’s quest for
knowledge.”(Sarandakos 2013;Ransom 2013)

5. 3.Triangulation/Mixed Method
•Allows a combination or a mixture of research
designs,data collection and data analysis
techniques .
•Enhance the validity and reliability of qualitative
research design.
•Enhances accuracy of interpretation.
•Has an opportunity to view every angle of the
research from different perspectives.

6. (3)Main Methods of Data Collection
a.Interactive interviewing-people asked to verbally
described their experiences of phenomenon.
b.Written descriptions by participant-people asked to
write descriptions of their experiences of phenomenon.
c.Observation-descriptive observations of verbal and
non-verbal behavior.

7. Humanistic Categories
1.Literature and Art Criticism
focus on language depends on interpretative and reflective
thinking.
2.Philosophical Research
The focus inquiry is on knowledge and principles of being and
on the manner human beings conduct themelves on Earth.
3.Historical Research
Investigation centers on events and ideas that took place in
man’ life at a particular period.

8. II.HARD SCIENCES VERSUS SOFT SCIENCES
QUANTITATIVE RESEARCH
• Hard sciences
• Studies natural data driven
• Phenomenon
• Objective
• Tests Theory
• Numbers
• Cause and Effect Realationship
• Statistical analysis and
Generalizations
• Examples:
• Biology, Chemistry, Physics,
Astronomy, Earth Science
QUALITATIVE RESEARCH
• Soft sciences
• Studies human behavior in a scientific manner
• Subjective
• Develops theory
• Words
• Knowing meaning and discovery
• Researcher’s interpretation
• Examples:
• Sociology, psychology, political science,
Economics, anthropology,History