Mike Clark@ReallyLinkedInWhat is Social Selling &The 7 Social Selling Spectrum Elements#socialselling
What is Social Selling?Social Selling vs Normal Selling7 Social Selling Spectrum ElementsQ&ASpecial GiftAgenda
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Social selling is about identifying and leveraging theTRUST that is already in your network with a view toexpand and enhance your business throughrelationshipsWhat is Social Selling?
2 LevelsLower Level: SS is about using the right platforms to communicate,connect and engage with your prospects and leveraging relevant contenteffectivelyHigh Level: SS is about embracing the behavioural shift that has takenplace and has fundamentally shifted the way people make a decision andbuy products and servicesWhat is Social Selling?
Social Selling vs Traditional SellingSocial Selling Traditional SellingTimely IntrusiveWell researched - Targeted Lack information - VolumeQuality – High ConversionratesQuantity – Low conversionratesQuality Prepared Questions Low Level ‘Discovery’QuestionsIt’s easy to take the ‘1st Yes’ It’s difficult to take the ‘1st Yes’Buyer Controls Sale Seller Controls SaleAutomated Manual
7 Social Selling Spectrum ElementsTurn your business into a Content Creation Station1. What is the type of content you are creating?2. How relevant is the content in relation to the Prime Prospect or MarketPlace you are going after?
Weekly Content RockstarMentoring Live Produces >7 x blogs 2 x videos 1 x Webinar
Social Selling SpectrumUnderstand where you need to be – NOT Everywhere3. Where are you publishing that content to get the most traction?4. Which platforms are most relevant for your prospects? And how well doyou demonstrate you understand your prospect there?
Which Platform Is Right For You?If you sell B2B LinkedIn is your platformLinkedIn has >225 Million professional users8yrs to get to 110M and 2yrs to get to 225MIt’s had 100% growth in the past 2yrs!!!12M UK users – 10% growth in 4mths
Another LinkedIn ExampleTotal Time on LinkedIn: 6 hours x 24 weeks = 144 hrsOpportunities Created per Hour:34 Ops / 144 hours = every 4 hours (1.5 a week)Potential Revenue per Hour: $350,000 / 144 =$2,341/hourJamie ShanksNets $350,000 in New Opportunities in Just 6Months“my personal business development ROI with LinkedIn is unmatchedby other sales mediums.”
Social Selling SpectrumAssess the Team Resources you have available5. Are you making the best use of the resources available to you andleveraging them most effectively?6. Are you allocating time (between your schedule and your teams) to useLinkedIn and other platforms to enhance your relationships?
Social Selling SpectrumAssess your Systems – do they speed up or slow you down?7. What internal client management systems are you using to track theprogress of your prospects through the your flow of information?Key Question:Are you ready for business when your prospect is ready to purchase?
LinkedIn Social Selling Workshop £ 400- 2 x Half Day Training Workshops (month apart)- September 27th & October 18th central London (TBC)- Learn passive, active & proactive LinkedIn strategiesto generate consistent leads and sales!Plus £200 worth of tangible bonuses!!!LinkedIn Social Selling WorkshopEarly Bird Rate£ 297 +vatReduced toNormally
1. LinkedIn Profile Self Assessment (PSA)- Your profile from 0 out of 100- Go to - www.reallylinkedin.co.uk/psa2. LinkedIn Accelerator Session- Valued at £125- Free if you fill out the form here: www.reallylinkedin.co.uk/psaSpecial Offers – Profile Self AssessmentValued @ £47
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