3. Design Your Ad
• Destination: External URL
• URL: Landing Page
• Title
• Body
• Image (110x80 px)
• Related Page
4. Targeting
• Country and State
• Age
• Sex
• Interest (Broad category/Precise)
• Connections - Advanced Connection Targeting
• Education and Work
5. Estimated Reach
• What constitutes reach?
• Likes and interests
• Interactions on Fanpages
• Talking about things on peoples walls
• >50,000
6. “Knee Deep Contextual Targeting”
• People aren’t on Facebook To Search
• Think about stuff that describes how a person lives/
expresses themselves
• Books they read, brands consumed, political
inclinations, leaders followed, perversions, hobbies,
tastes, affinities...
7. Do’s And Don’ts
• Facebook Advertising Guidelines
• http://www.facebook.com/help/ads-and-business-solutions
9. Bidding Strategy
• Competing with others for Ad Positioning
• Bid + Quality score = Ad Position
• Suggested Bid - not necessary the cost to run the ad
• Are your ads getting clicks?
10. What Constitutes A “Good Ad”
• Look at your metrics - Leads/Sales?
• CTR - Good CTR = Lower Cost
• Is Your Ad Relevant to your offer?
13. How FB Is Done In Mindvalley
• Facebook Management Software (BuyBuddy)
• Robust Tracking Systems - Oathkeeper, Google
Analytics, BuyBuddy
• Intensive Analysis Of Numbers (ROI focused)
14.
15. Cool Stuff
• Segment by Demographics (Split Permutations)
• Time Scheduling
• Suggested Median Bid
• Ads Performance Tracking (8 Layers)
• Interest “Clusters”
16. Oathkeeper
• Tells us which person signed up on which day using
what email and bought how much worth of products
on any day
• Easily tells us which campaigns are working/are not
and how much we are making over a period of time
17. Weekly/Monthly Tracking Sheets
• Define the most important metrics
• Focus on weekly, monthly ROI
• Setup Alert Systems to know what to focus on
• Monitor trends to see whats wrong with your
campaigns e.g VPL/CPL
