Public Relations jobs in New York City with Phifer & Company
blueflower brochure
1. Managing the perceptions that condition your reality
STRATEGIC COMMUNICATION MANAGEMENT
VALUE PROPOSITION
THE BLUEFLOWER
Plot, Olu-Okewunmi Street,Magodo GRA2, shangisha, Lagos
Suite 5, Plot 1138 Canal Plaza, Aborgo Largema Street,
by Churchgate Towers, Central Business District, Abuja, FCT, Nigeria
info@blueflowerafrica.com, infoblueflower@gmail.com
Web: www.blueflowerafrica.com
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C O R P O R A T E I N F O R M A T I O N
2. 1
B
lueflower Limited offers strategic
communication architecture and
solutions to help discerning
organizations achieve management
objectives.
Communication is emerging in the modern
information Age as a key success factor for
effective management of organizations.
Discerning firms understand and utilize
communication to rally all stakeholders to their
cause.
We believe at Blueflower Limited in helping companies
emerge on the winning side in the Communication
Darwinism of today. Everything communicates, the stated and
the unstated, and companies must define themselves or have various
publics define them at will.
Our primary tool is public relations and our overall goal is creating and enabling environment for
overall business success of our clients through a climate of stakeholder favourability and right
perceptions.
Who We Are
Vision
To be a preferred partner for communication strategy and execution to
leading firms in our key markets and specialities.
Helping companies emerge on the winning side of the Communications
Darwinism of the Information Age where everything communicates,
stated as well as unstated.
Mission
snoitac
inumC mo orp Ceo ar t
Governme
nt Rela st riio an ffs A& cliubP
ConsumerPublicRelati
ons
Issue
Management
hsilni bg uPan md otsuC
Ma sn na oig te am cile bn ut P
tiforp rof toN
&
gnitekraMlaicoS
gnirotinoM&tnemegagnE
aideM
2
Corporate Communication
Government Relations & Public Affairs
Consumer Public Relations
Issues Management
In the era of enlightened stakeholders, effective communication with all constituent publics of
companies and institutions is not only a desideratum but also requires skillful management.
Blueflower Limited provides strategic counsel and skilled execution of stakeholder engagement
programmes that enable companies relate well with their stakeholders. We offer a range of
services from development of corporate communication strategy, content development (position
papers, speech writing and documentation) to reputation and identity management.
Harmonious relations with government has emerged as a critical success factor for various
businesses and institutions in Nigeria. Government is a ubiquitous presence, operating at three
tiers of local, state and federal government.
The presence of legislative arms at all levels has increased the layers of interaction. We help
companies simplify and manage the interface with government and regulatory agencies as well as
prepare advocacy on key issues and a role in the formation of public policies that affect them.
Blueflower Limited builds and supports brands through the various stages in their life cycle with
through-the-line support in publicity, events, and public information material that engenders
awareness, acceptance, and trust between brands and their users. We have developed various
strategies that ensure appropriate visibility and share of mind for the brands that we manage. All it
takes is a brief from the client.
With active engagement in media monitoring and public affairs, Blueflower Limited works with
clients to track and agendarise the issues of importance to them. Our media monitoring service
provides early identification of issues of strategic or tactical importance and continuous tracking of
such issues. We then work to develop content, advocacy as well as media relations or public
Practices & Specialties
Blueflower Limited
offers services in these
Core Areas
3. Our Values
Who We ArePractices & Specialties
Blueflower brings to bear to client briefs
Strategic Orientation and focus on PR outcomes rather than mere PR
outputs, in other words, results orientation.
Management Alignment: a clear understanding of management's
perspective in engaging public relations and focus on achieving
the goals of management for each task.
Media Knowledge and contacts: While this is normal for a public
relations firm, Blueflower limited brings to media engagement an
uncommon knowledge of the processes, personnel and institutions of the
media in Nigeria and the nuances and norms necessary for effective
outcomes.
Best Practice experience: We have served clients with stringent
accountability standards like the UN system and understand the
corporate governance concerns in the deployment of public relations.
Strategic orientation and creativity: Blueflower Limited brings to
assignments a strategic orientation that emphasises project
management approach to each assignment. We see beyond the ordinary,
providing creative touches to our work.
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communication and interface plans to ensure that the organizational response aligns with and
influences the expectation of key stakeholder publics.
Companies and brands seek platforms for engagement with stakeholders. Through our custom
publishing service, Blueflower Limited produces various types of journals –consumer magazines,
institutional newsletters, corporate brochures- that meet the strategic objectives of clients as
communication and marketing tools. Custom publishing is our specialist service drawing on the
experience, traning and exposure of our team.
Blueflower works with companies to produce communication materials that are strong on strategy
and execution.
We offer a full range of service in custom publishing covering
- Editorial consulting-from generation of reports to copy editing
- Design and complete pre-press
- Photography
- Distribution and advertising support
We parade a complete suite of digital equipment to provide first-rate design solutions and the most
important component of a team of reporters and writers on call to execute major publishing
assignments across the country.
The growing presence of a large not for profit sector provides distinct communication challenges of
executing so much with so little resources. Stakeholders are multifarious and budgets restrictive.
Skill is at a premium.
Blueflower works with the not for profit sector to design and implement information, education and
communication programmes that evoke desired response in awareness, attitudes and behavior
change.
Our arsenal of tools range from core communication to peasant theatre, live events and community
outreaches.
Blueflower Limited actively engages the media on behalf of clients to ensure appropriate
placement of information material for publishing and broadcasting. We draw on an extensive
database, and thorough knowledge of the media process and professionals with the goal of
ensuring media favourability for clients.
Studies show that media favourability often translates to positive perceptions. Our work in media
engagement draws from a strong research desk that monitors the media on a consistent basis to
track issues, events and persons. We provide daily, weekly and monthly tracking reports;
competitive intelligence as well as analyses that help clients make profound decisions.
Custom Publishing and Publications Management
Social Marketing & Not for Profit
Media Engagement & Monitoring
7. 11
Certification
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Our Clients
1. Airtel Nigeria Full range of PR services
2. Nutricima Limited Full range of PR services
3. Bio- Organics Nutrient System PR Services
4. The Society for family Health PR Counsel
5. University of Nigeria PR Counsel
6. Federal Ministry of Information
7. Inkastrans Limited PR Counsel
8. Sapid Holding Limited Content Development
9. Bureau of Public Enterprises Production of Privatization Digest
10. Wiko Mobile PR Services
11. Business School Netherlands (BSN) PR Services
12. Nigerian Export Promotion Council Editorial Consultancy, design &
production of Export Nigeria
Editorial Consultancy, design,
production & marketing of Nigerian
Monthly, official journal of Nigeria
S/N CLIENT CONSULTING SERVICES PROVIDED
13. Nielsen West Africa PR Services
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Our Works
airtel
Blueflower Limited has built its credibility by way of time-tested project management methodologies and
reputation. Over the period of four years, Blueflower limited has recorded commendable successes for
the Airtel brand.
Blueflower rendered full range of PR services to Airtel brand such as:
Brand Public Relations
Consumer Public Relations
Design and Production of Internal Magazine ( Airtelife)
Research
Event Coordination
Press Releases
Leveraging
Media Engagement
Event Report
Contact Report
Speeches
PR Plans
Monitoring and Evaluation
Scope of Work
Scope of Work
Wiko Mobile Scope of Work
Blueflower also extends its PR services to Wiko Mobile. Wiko is a French smartphone manufacturing
company. Wiko is majority-owned by Chinese technology group Tinno Mobile and its phones are
manufactured in China. Some of its PR services rendered to the brand includes:
Event Coverage, Cordination and Leveraging
Press Releases
PR Plans
Speeches
Monitoring and Evaluation
Contact Reports
Media Engagement
Blueflower limited rendered PR Services to Nutricima limited; The maker of Coast, Nunu, Olympic milk
and other nutritious foods.
The PR services include the following:
Event Coordination
Press Releases
Media Engagement
Event Report
Contact Report
Speeches
PR Plans
Leveraging
Monitoring and Evaluation
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MAGAZINES
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Nigeria-The Guardian- August 28, 2014
PRESS CLIPPINGS
Senior lecturer, Building Department, Federal Polytechnic Unwana, Afikpo, Ebonyi State, Chukwuji C.F.M
(left); with the Zonal Business Manager, South Central Zone, Afikpo, Edward Gbargar, during the official
kick-off of Airtel’s ICT Tour in rural areas across Nigeria.
Nigeria-National Mirror- August 28, 2014
Nigeria-West Africa Business News-September 1, 2014
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11. 20
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Nigeria-BusinessDay –Friday, November 07, 2014. (p.18)
Nigeria - Manufacturing Today - Monday, November 03, 2014 (p.7)
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Nigeria-The Guardian-October 23, 2014(p. 21)
12. Blue Santa
Challenge
Winners
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Category Marketing Manager(Sandard Milk), Nutricima Limited, Mr. Raphael Agbaje and Peter Okoye
of Psquare,(Blue Santa) Olympic Milk Brand Ambassador presenting an autographed shirt and
cartons of Olympic Milk to a winner of Blue Santa Selfie Challenge, Tunde Popoola, as part of
Nutricima Limited's activity to celebrate Xmas with its teeming consumers in Lagos.
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Winner of Blue Santa Selfie Challenge, YetundeIfakoya, looking at her autographed shirt in
excitement as Peter Okoye of Psquare,(Blue Santa) Olympic Milk Brand Ambassador presents her an
autographed shirt and cartons of Olympic Milk at her residence as part of Nutricima Limited's activity
to celebrate Xmas with its teeming consumers. With them is the Category Marketing
Manager(Sandard Milk), Nutricima Limited, Mr. Raphael Agbaje.
Peter Okoye of Psquare,(Blue Santa) Olympic Milk Brand Ambassador presenting an autographed
shirt and cartons of Olympic Milk to a winner of Blue Santa Selfie Challenge, Joy Orji,Quality
Controller at BIC Biro as part of Nutricima Limited's activity to celebrate Xmas with its teeming
consumers. With them is the Category Marketing Manager(Sandard Milk), Nutricima Limited,
Mr. Raphael Agbaje.
2&3
4&5
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NEWS RELEASES
agos, Nigeria; December 11th, 2013: The
Imo State government has lauded Airtel
Nigeria for providing sustainableLplatforms to uplift under-privileged children in
the society and for its enormous contributions
to the development of education in the State.
Speaking recently at the commissioning of the
Airtel adopted Community Primary School in
Amumara, Ezinihitte, Local Government Area,
the State's Commissioner for Education, Dr.
Uche Ejiogu, commended Airtel for partnering
with the state to develop the school as part of its
Corporate Social Responsibility.
According to the Commissioner, “the initiative
is a high powered show of patriotism that has
brought development to Imo State. Therefore,
the government has opened the doors to Airtel
more than ever before, for more business
relations geared towards expanding your reach
to the benefit of Imo people.”
In her address, she noted that the partnership
will not only guarantee positive business
networking and development of human and
material resources, it will also complement the
efforts of the state government.”
While showering encomiums on the leading
telecoms operator, the commissioner
encouraged the pupils of the school to focus on
their studies and make good use of the
materials and opportunities provided for them
by Airtel.
Members of Amumara community also joined
in praising Airtel for transforming the school to
an enviable state by providing water borehole,
good classrooms with furniture, text books,
uniform, school bags and other educational
materials for pupils.
An elder in the community, Mr. Patrick
Chukwuma, expressed happiness at the
rehabilitation of the school which he said was
founded in 1934. “The condition of the school
had deteriorated over time but we thank God
today that immediately Airtel intervened, things
have changed for the better,” he said.
He also pointed out that “the school has now
become one of the most sought-after schools
in this community and every parent wants to
enroll their children in the school due to the on-
going transformation. There are now good
classrooms, text books, note books, uniforms
and clean water. All of these attract pupils to the
school.”
The Head Teacher of Community Primary
School, Mrs. Felly Wulotu, who was visibly
elated at the event, confessed that the teachers
and pupils were very happy to feel the impact of
Airtel in the school. She praised Airtel for
transforming the school and providing the
pupils with needed learning materials,
borehole and furnished classrooms.
“Parents are now happy to bring their children
to this school because of the development they
see here. There are good classrooms, text
books, note books, uniforms, school bags and
borehole with clean water. We appreciate Airtel
for this generous contribution to our school,”
she said.
The Telco said the rehabilitation of Community
Primary School, Amumara, Imo State as well as
the donation of borehole and educational items
to the primary school underscore its
commitment to providing first-rate educational
opportunities for underserved communities
across the country.
Speaking on its Adopt-a-School initiative, the
Imo Commends Airtel's Role in Educational Development
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Chief Executive Officer and Managing Director
of the company, Segun Ogunsanya, said the
company is passionate about creating real
value for under-served communities, its
customers and other stakeholders.
“At Airtel, we seek to connect with our
customers in various ways and our intervention
in Community Primary School, Amumara, Imo
State attests to our commitment to provide
empowerment for under-served communities
and also contribute to the development of our
country,” he said.
Ogunsanya who was represented by the
company's Regional Operations Director,
South Region, Godfrey Efeurhobo, said Airtel
will continue to look for opportunities to partner
with governments at various levels in the
development of the education sector.
The commissioning ceremony was attended
by Sole Administrator, Ezinihitte L.G.A, Dr.
Kelechi Osuagwu; His Royal Highness, Eze
Ositadinma Benneth Nwokocha; Chairman,
Imo State Universal Basic Education Board,
Mrs. Gertrude Oduka; Executives of Imo State
National Union of Teachers (NUT); Dipo
Jolaosho, Regional Marketing Manager,
South, Airtel Nigeria; Chinda Manjor, CSR
Manager, Airtel Nigeria and Erhumu
Bayagbon, Media Relations Manager, Airtel
Nigeria.
As part of its Adopt-a-School programme,
Airtel has renovated and commissioned
schools in Lagos, Ogun and Cross Rivers
states and also donated educational materials
and other facilities such as borehole and
generating sets.
Airtel's Adopt-a-School programme is a robust
initiative that offers underprivileged children
access to quality education in a conducive
environment. It also provides them with all the
materials for learning and study. As part of the
programme, Airtel organizes trainings for
teachers of its adopted schools to ensure that
a high teaching quality is always maintained.
arely two months after the official
rebranding of Olympic Milk, Nutricima
Limited, makers of Nunu, Coast, YoBYoghurt and Bliss have rewarded its teeming
consumers in a Facebook competition tagged
'Blue Santa Selfie Challenge'.
Participants of the challenge were required to
take creative poses imitating Peter Okoye's
pose with any of the recently launched
Olympic Powdered Milk or Apple Flavoured
Olympic drink.
Winners were selected based on the number
of likes and how creative the poses were.
Peter Okoye of Psquare paid the 10 winners
who emerged from the competition surprise
visits in their homes, giving them memorable
moments to cherish for Christmas.
Most of the winners expressed excitement,
throwing themselves at Peter as soon as they
saw him.
Yetunde Ifakoya, a resident of Ibadiran Street,
Maryland, couldn't contain her joy as soon as
she saw Peter. Despite the heavy downpour
on Sunday, Peter made sure he entered the
rain to fulfil the brand's promise, presenting
her an autographed branded v-neck shirt,
cartons of Olympic evaporated Milk and Apple
flavoured Olympic drink.
In her words, “I never believed I will get a prize
not to talk of seeing Peter himself in my house.
Olympic, Peter Okoye shares good tidings to
consumers at Christmas
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“Though, I got a call from one of the staff at
Nutricima, I still told myself until I see it
happening, I won't bother,” she said gleefully.
For Joy Orji, a quality control staff at BIC Biro,
Blue Santa visited her at work because she was
on duty.
The excitement was epic. She was asked to
face the wall and turn at the count of ten.
Immediately she turned, she ran to give Peter
Okoye a bear hug, overwhelmed with
excitement, she couldn't speak for few minutes
as it took some time to regain her voice at the
overwhelming excitement.
According to her, she believed it from the outset
but thought she might have to forfeit the
surprise visit since she had to be at work on
Sunday. Still in the showers, Nutricima called
her to ask for her office address to fulfil its
promise.
She said this was her best Christmas gift
considering the nature of her job and her quiet
mien; which does not allow her attend clubs or
shows where she would have afforded her the
opportunity to see Peter. She said this was
once in a lifetime opportunity and thanked
Nutricima for making Blue Santa available. She
hurriedly asked her colleagues to take as many
shots as possible with her phone.
Tunde Popoola, the first male winner visited by
Blue Santa works as a site manager/store
keeper and resides in Egbeda area of Lagos.
He was so excited that he invited Peter Okoye
into his living room and served him a bottle of
Apple flavoured Olympic drink. He took selfies
with Peter screaming at the top of his voice “this
is real, Peter Okoye in my house, on my settee!
Taking as many selfies as possible, he stated
that he will post it on his social media pages to
prove to people that they are not Photoshop
pictures.
Olympic Blue Santa also visited Darlington
Nnamani at Abule Egba. Though it was already
dark, his family members trooped out to get a
hug from Peter Okoye.
Speaking on the reason behind this initiative,
Category Marketing Manager, (Standard Milk),
Nutricima, Mr Raphael Agbaje, stated that
Christmas is a season for caring and sharing,
the brand decided to give gifts that will make
the season memorable for its consumers.
He added that Peter Okoye, the Blue Santa,
was basically the surprise gift for the winners
who wouldn't have believed that he will go door-
to- door to pay them a visit with some cartons of
Olympic products.
Wishing the consumers a Merry Christmas and
a Prosperous New Year, Agbaje enjoined them
to look out for more pleasant and rewarding
activities in 2015.
urope's fastest growing phone brand
Wiko, has made its debut into the
Nigerian smartphone market following aEsuccessful launch on Wednesday, October 22,
at Eko Hotel & Suites, Victoria Island, Lagos.
Creatively designed and well packaged, Wiko
came with 10 models from its extensive range
of smart and feature phones to suit the needs
and life styles of the users across the country.
Wiko comes in seven different vibrant colours
that have the capacity to evoke energy among
smartphone users. The Rainbow model comes
in varieties of appealing colours packed full of
good cheer. The RAINBOW's five-inch high-
definition screen displays a brilliant picture
quality for authentic colours, just the way it
suites you.
Speaking with the press at the event, Director
of International Business, Wiko Mobile, Marcel
Van De Pas, expounded that Wiko mobile has
Wiko Mobile enters Nigerian smartphone market
...introduces Bleen colour
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come to stay in Nigeria to provide more options
for the smartphone users in the country to
choose from in order to enhance their lifestyle
and fashion sense.
Explaining the concept behind the Wiko
colours, Van De Pas said that Wiko colours
reflect outstanding and aesthetic appeal which
distinguished the brand from its competitors.
According to him, “We are not blue, neither
green, but a combination of both colours which
translate to “bleen”.
According to him, The Wiko mobile brand
positioning represents a perfect match with
Nigeria's predominantly young population as
well as the appeal of the Nigerian market,
adding that the brand is uniquely designed to
give exceptional value and gratification to the
users.
On the brand name Wiko, Van De Pas
explained that, the brand name originated from
“We Company” stressing that they believe in
working together to deliver good and quality
results that is geared towards adding value
and meeting the needs of their numerous
customers.
While speaking further, Mr. Van De Pas
disclosed that Wiko brand is targeting 10 per
cent of the market share within a given period
and it has entered into partnership with some e-
commerce platforms such as Jumia, Konga
etc to enhance quality service delivery.
In response to the company's strategy to drive
media engagement with the Nigerian market,
Director of Marketing, Gareth Abel said, “This is
a large and growing market; we believe that our
proposition and combination of stylish
designs, latest technology, high product
technology and affordable prices will be very
attractive to the market in Nigeria. We know that
there is a large number of consumers who are
exactly our target audience, young and young
at heart interested in technology who are aware
that phone is the centre of digital lives, who
want to live life on their own, so we feel our
brand will appeal to these people and we feel
there is a huge opportunity for our brands in
this market''.
Models of the Wiko brand launched into the
Nigerian market are Highway, its flagship,
Rainbow, Bloom, Lenny, Sunset and Goa, all
smart phones. The feature phones are Kir-3,
Riff and Lubi-3.
Flagship model Wiko Highway is one of the first
smartphones to use 2.0 GHz Octa-Core
technology. The Highway's exceptional
features include a Gorilla Glass body, super
bright 5” FHD screen, 16MP back camera and
8MP front camera. A smartphone that
guarantees superior speed and performance,
Wiko says the Highway is one of the best-in-
class smartphones available in Nigeria.
