Presenting Our Strategy for 2030 PRS Advocacy an initiative of Worlds Leading Media Conglomerate Group of Companies www.prsinternationalgroup.com www.governmentadvocacies.com #prs #strategy #2030 #world #advocacy

1. PRS Government Advocacies is an
initiative of PRS International
Group of Companies
www.governmentadvocacies.com
Mapping the next 10 years at PRS Government Advocacies
FROM EVIDENCE
TO IMPACT

2. PRS Government Advocacies is a full Fledged
service, consulting firm specializing in federal and
state government relations, public affairs and
strategic communications, and advisory services.
Utilizing a shared vision, philosophy, and complete
team approach, PRS Government Advocacies stands
as one of the industry most effective and respected
consulting group.
We are proud of our professional standards and team
culture that provide clients the full depth and
breadth of our expertise, experience and
relationships, resulting in meaningful and highly
valuable partnerships.
At our core, we are a professional services
consulting group that focuses on solving problems
and creating opportunities for our clients.
Influencing policy has changed. We provide digital
tools to meet the moment.
In an era when telling policymakers is not enough, our
digital team helps show them.
Our approach to digital communications couples our
decades of PRS Government Advocacies experience
with modern tools to reach policymakers .It allows
our clients to hire a single firm to reach their
intended audiences in person and virtually with
messages that are timely, tested and that drive
outcomes. Our integrated model saves clients time
and resources.
About PRS Government
Advocacies

3. Our approach to PR is information driven rather than
contact led, we also believe in fostering and nurturing
relationships. Relationships with clients, staff and
business associates. That is the secret of our continued
growth over the years and our ability to consistently
deliver value to our clients. Regardless of size, all our
clients receive high level attention and consistent value
for their money. We provide the strategic approach
needed to connect your business with prospective
customers and other key audiences across the globe.
We provide higher credit at lower costs. Today, we boast
to have grown from being a fledgling bird to a smooth
flyer by becoming one of the loved and trusted names in
the industry.
A MESSAGE FROM THE FOUNDER

4. VISION
TO ADVOCATE as a collective voice for affordable
advocacy in the US by ensuring adequate public
and private resources; efficient, effective, and
inclusive, and strong support among public
officials at all levels of government.
TO EDUCATE members through events and
programmes that allow the affordable advocacy
community to network, share information and best
practices, and advance our advocacy mission for
affordable public advocacy.
TO COLLABORATE and create strong partnerships
with the US Department of Advocacy and
Community Development and government
agencies and groups involved with affordable
public advocacy and government liasoning in the
US.
TO PROMOTE and support members as they
advocate for issues that are important to
residents living in affordable Advocacy
MISSION

5. How can PRS Government Advocacies
help you?
PRS International Group of Companies, World's
Leading Media Conglomerate Group you to raise your
voice to the government by communicating your
suggestions regarding policy discrepancies and
policy amendments to the government and
influencing the decision maker to incorporate the
suggestions.
Liaisoning is a means of communication between
two groups or the government. We help you to
communicate your plans or ideas to improve the
policy for the sector.
Often, it occurs that organisations suffer from
certain governmental policies but don't know how to
take action or appeal to the government for changes
in these policies. They are unaware of the measures
and steps they can take to resolve this. PRS
International Group of Companies helps you take the
right step after recognising the policy discrepancy.
We help you to establish connections with the
government or the concerned governmental bodies
to reconcile these policy related matters. We first
strategize the plan of action and, accordingly, the
working module proceeds. We help the organisation
raise its concerns to the government. We directly
consult with the concerned department of the
government on the policy discrepancy matters. We
continue to maintain a regular follow up with the
government on its resolution.
Consider us your collective genius in public affairs
and government relations. TAG is professionally
managed by PRS International Group of Companies.

6. Our Priorty
Deliver excellent Advocacy and research
Ensure an innovative Advocacy portfolio
Scale development of blended and experiential learning and
personalised assessment.
Grow and develop the postgraduate taught offer.
Establish competitive online programmes with global reach.
Grow international Clients numbers and TNE programmes and
partnerships to support influence.
Deliver programme excellence
Predict market needs and respond to new opportunities.
Create lean and coherent portfolios grounded in research
strengths.
Optimise our location and industrial links for experiential
learning.
Provide opportunities for all students to engage with
sustainability, not least in marine and maritime issues.
Support strong research foundations and build research power
Build research power by increasing the percentage of research
active staff (as defined by the Research
Excellence Framework) and growing research income.
Grow our own research talent base.
Grow a strong doctoral research community to support
research intensity.
Support cross institution interdisciplinary institutes that
address global challenges.

7. Services
Using growth marketing tactics
We understand that public issues and political campaigning are
often time sensitive and that is why we employ a state of the art
growth marketing team to lead the band. We deploy the latest tech
and monitor trends proactively to ensure that you are always
leading conversations where it matters. These tactics help us
elevate your presence across the audience and boost your numbers
ahead of the curve
Cultivating data and content through sentiments
We go beyond popularity polls and sentiment analysis and analyze
subjective data that comes from not just your audience, but your
competition, other markets, and your own story. Our strategists
look at information as conversations and ascertain what is really
driving the events around your agenda.
We then use our findings to formulate a winning strategy that
touches hearts and creates impact at record speed. At TOP
Government Marketing Agency, we continuously shift gears and
optimize our campaigning to make sure that the messaging is
reaching far and wide audiences.

8. India Entry Services
Start up Services
Regulatory Advisory
Transaction Advisory
Risk Advisory
Tax Structuring
Payroll Management
Boutique Compliance
Virtual CFO
Factory Set up
Our Flagship Offerings
Customer satisfaction is at the
heart of our efforts and we strive
daily to better ourselves.
Work with us, We listen, We are
Responsive
Our Flagship Offerings
Real Estate Realty projects are
subject to various approvals and
NOCs which need to be managed via
appropriate channels
Infrastructure Our company creates
opportunities for new entrants in
Infrastructure Development (Dams,
Tunnels, Railways, Roads and
Highways)
Power PRS International Group, has
over the years engineered a spectrum
of activities in the field of Power &
Natural Resources
Telecom We have a wide range of
clients in telecom, from the world's
largest corporations to emerging
companies.
Sectoral Expertise

9. Public Affaires
Coalition Management
Issue Campaigns
Opinion Research Strategies
Ally Development
Target Market Engagement
STRATEGIC & CRISIS COMMUNICATIONS
Corporate and Executive
Communications
CSR and Sustainability Communications
Earned and Paid Media Campaigns
Brand Reputation Management
Media Monitoring and Crisis Response
DIGITAL SERVICES
Digital Collateral
Social Media Strategy and Content
Management
Audience Targeting
Website Development
Video Production
Newsletters
Our suite of services
Digital Strategy Development, Goals &
Messaging | Content & Creative
Production| Message Distribution |
Audience Targeting | Metrics
Digital Strategy
Audience identification
Targeting
Message Analysis
Content Reviews
Branding
Content Production
One Pagers & Infographics
Digital Toolkits
Paid Media Creative
Social Media Management
Newsletters & Presentations
Message Distribution
Ad Buys & Placements
Targeted Hill Newsletters
Virtual Events
Influencer List Building
News Promotion
Other Services
Video Production & Distribution
Policy Testimonials
Website Production
Graphic Design
Executive Social Media Training

10. Legislative Strategies
White House Engagement
Political Strategy
Regulatory Advocacy
Tri Caucus Engagement
Public Policy Research and
Analysis
Policymaker Mapping and
Engagement
Business to Government
Marketing
Government Contractor
Positioning
GOVERNMENT RELATIONS
Publicize your legislative agenda
Generate Opinions
Gather Public Consensus
Association With Organisation
Association, partnership and
collaboration with like minded
organizations and institutions
Legislative assistance in the form of
collaboration with legislatures and
intellectualism
Organize Seminar & Conferences
WHAT WE OFFER

11. SOME OF THE WAYS WE USE
DIGITAL TO ENGAGE THE
PEOPLE WHO SHAPE POLICY.
Content that Connects
We combine effective messaging with compelling visuals to tell policy
stories that land with decision makers. The collateral we build for clients
leaves a lasting impression at a time when meetings are not always
enough.
Audience Targeting
We work hand in hand with our government relations team to build digital
strategies that are hyper targeted to the most influential audiences. This
means campaigns that maximize resources while delivering results.
Video
We help make your arguments come alive with compelling video content.
We work with clients to identify the right spokespeople and messages that
will drive home the outside the beltway impacts of any issue.
Branding & Presentations
We help our clients grow brand reputation and recognition, introduce their
businesses and innovations to policymakers and message their priorities
through digital advocacy tools.
Websites
We build websites that are campaign hubs. Whether it is advocating for
legislation, organizing your coalition or activating your surrogates, our team
will design a compelling web presence that meets your needs.

12. Specialised legal experts
Sector specific approach
Practical hands on experience
Outstanding Relationships
Our colleagues have worked at the highest levels of both the ruling and
opposition parties.
Exposure to key decision makers
Successful engagement with process
Ease in overcoming hurdles about us
Social & Paid Media
We build campaign strategies, in-house creative, manage social accounts
and provide buying options that drive outcomes and garner attention. We
work from the audience backward to ensure our clients data-driven
campaigns are targeted, innovative, and effective.
Focussed Expertise
A cross disciplined collective of liaison professionals lead your way to
unceasing success

13. Our Priorty
Priority Three: Drive global connectivity that makes a difference
Achieve influence and impact through significant industry and business
partnerships
Optimise research impact and Advocacy exchange to the benefit of society
and the economy.
Capitalise on applied expertise to support graduate pathways into
employment.
Drive revenue from shared R&D activities to support investment.
Maximise reach through strategic and exciting institutional partnerships
Grow a sustainable and strong group of international partnerships.
Particularly build significant partnerships with leading marine and maritime
institutions.
Expertise
Agriculture
Budget and Appropriations
Cyber and National Security
Defense and Intelligence
Economic Development
Education
Energy and Environment
Financial Services
Health
Homeland Security
International Affairs
Expertise
Tax Policy
Technology and
Telecommunications
Trade
Transportation and Infrastructure
Federal Government Relations
Public Affairs and Strategic
Communications
State Government Relations
Strategic Advisory Services
Environmental, Social and
Governance

14. What We Do?
Our Aim by 2030
To be the best advocacy platform
around the world
To be the Best Advocacy Group which
resolve every advocacy issue
Advocacies Project Sucsessful
1 Billion

15. IN SUMMARY, BY 2030 THE
ADVOCACY GROUP WILL BE:
A broad based, international Advocacy Group of the region, maintaining pre
eminence in research and education in marine and maritime environments
and societies, and leadership in environmental sustainability.
Exuding confidence in its excellence and impact.
Attracting, investing in, and retaining the very best staff who are delivering
excellence, with critical mass built and maintained in areas of research
excellence. At least 75% of academic staff will be defined as ‘research
active’.
Leading research responses to global challenges, particularly through
international and interdisciplinary collaborations.
Impacting economic and societal outcomes through strong and productive
industrial and civic engagement.
Nurturing skilled, adaptable and resilient graduates who become global
citizens and leaders.
Delivering a mixed portfolio of level and type of programmes, predicting
market needs, responsive to new opportunities and reflective of research
strengths. At least 20% of the student population will be postgraduate
taught students and at least 20% international students.
Prioritising personalised, research led and experiential education and
learning, connecting with learners internationally.
Sustaining an exciting group of international partnerships that are
flourishing in terms of education and research, the exchange of staff and
students and project collaboration. Significant partnerships with leading
marine and maritime institutions will be a defining characteristic.

16. Ensuring thought leadership, setting policy agendas locally, nationally and
internationally, and communicating and engaging effectively with all
stakeholders.
Our culture, ways of working and investment will be driving this success.
The Advocacy Group will be:
Delivering a healthy surplus to support investment.
Agile and innovative, willing to take calculated risks, ensuring the
Advocacy Group is ahead of the competition in a rapidly changing
environment, and dynamic and responsive to the opportunities to sustain
excellence.
Supporting staff to drive new initiatives and be proactive ambassadors
for the University.
Supporting world class professional services that fully meet the
University’s needs and aspirations and that are agile in adopting new
practices, including shared services opportunities.
Attracting corporate investors and partners in our research and
education facilities and activities with a significant development
campaign.
Supporting staff and students through a leading edge digital strategy.
Maintaining high quality infrastructure that is inspiring, transformative,
sustainable, digitally enabled and makes a difference to our city and
community.

17. BY 2030 THE ADVOCACY
GROUP WILL BE:
Identify target market: We want to serve through our advocacy website? It
could be people who are passionate about a specific cause, members of a
particular community, or individuals who are interested in social justice
issues.
Define our niche: What specific area of advocacy do we want to focus on
through our website? It could be a specific social justice issue, a particular
population, or a specific region.
Develop a strong website: Create a user-friendly and visually appealing
website that clearly communicates our brand and the services we offer.
This should include information about your organization, your mission, and
how people can get involved.
Utilize social media and other marketing channels: Use social media
platforms and other online channels to promote your organization and drive
traffic to your website. This could include creating a blog, guest posting on
other websites, or running paid ads.
Foster a community: Building a community of like minded individuals can
help us build our brand and attract new supporters. Consider creating a
private Facebook group, hosting events, or offering free resources such as
webinars.
Stay up to date: Keep learning and growing as an advocacy organization by
staying up to date with the latest trends and developments in our issue
area. This will help you provide the best possible support for our mission.
Partner and Collaborate with other organizations and movements. It will
help reach a wider audience and also increase credibility.

18. DIVERSITY IS IN OUR DNA
170 nationalities
Inclusive Human Resources policy based
on meritocracy.
Innovating with our talent from all
background

19. Further information
+1 (202) 7738 504
www.governmentadvocacies.com
washingtondc@governmentadvocacies.com
Global Connections