RED: Idol Pitch (Premium)


Published on

This presentation is premium, with emphasis on font color, size and placements, as well as Image selection and placement

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Compared to cheaper platforms >>Communicate that this is special and right times
  • Glorious homecoming. Use TFA
  • use example of Bank PHB, Storm and Virgin Nigeria work with Hip Hop World Awards
  • use example of Bank PHB, Storm and Virgin Nigeria work with Hip Hop World Awards
  • use example of Bank PHB, Storm and Virgin Nigeria work with Hip Hop World Awards
  • use example of Bank PHB, Storm and Virgin Nigeria work with Hip Hop World Awards
  • emphasize quality over volume
  • Not everything that is news should be created
  • (Gossiping about your own show is a no-no)
  • You need to look like you are not desperate to sell it –
  • The sponsors know this that ius why they want the brand. If the sponsors demand it, then we have to separate the two brands. They must not stick with world class professionalism. This is a world class brand. Once we let them see how huge the brand is; and that is being so pushed, they will calm down. We tell them, for volume, more budget. Use The Apprentice Africa as example – it was win-win for tboth brands. Both emerge as World Class – don’t reduce our brand! It benefits none of them
  • (Do this first)
  • he needs to move to other platforms (Give example of TFA and BellaNaija)
  • (if they ask for platforms – there isno agency here that will not tell you or that has no list of the newspapers and magazines
  • Location: and can it be done at Silverbird
  • Of course thix will be supported with press release that night.
  • RED: Idol Pitch (Premium)

    1. 1. ...we’ve smashed the Box<br />
    2. 2.
    3. 3. The Challenge<br />
    4. 4. Platform<br />Idols should not be compared to “cheaper” platforms<br />
    5. 5. Low budget feel <br />the focus should be more on quality and not quantity <br />
    6. 6. Judges<br />miscommunication of judges’ brand reduced their star dust<br />
    7. 7. frankly, badly written communication<br />
    8. 8. Buzz<br /> was not strategic. Pre-show: too long and so fizzled out<br />
    9. 9. Personal storieswere very badly done <br /><ul><li>Made the contestant look tacky
    10. 10. You cannot gossip about your own show!</li></li></ul><li>Do we know the PR agency behind American or West African Idol ?<br />
    11. 11. Outdoor adverts<br />Were they too late? <br />Did they say too much?<br />
    12. 12. Strength<br />
    13. 13. The brand<br />
    14. 14. The OMG<br />network and expertise<br />
    15. 15. The Quality of talent discovered<br />
    16. 16. What we bring to the table<br />
    17. 17. As premium contentowners, we understand both content and communication<br />
    18. 18. Our Advantage<br /> We are leading content owners when it comes to youth – with the leading platforms and six years experience<br />
    19. 19. We can keenly understandyour needs and interpret through communication as well as provideideas.<br />
    20. 20. The Future Awards<br />
    21. 21. hence our preference for<br />
    22. 22. Worked for them successfully and are still with them:<br /> “Storm 360, Virgin Nigeria, Asa, British Council, American Consulate, GTBank”<br />
    23. 23. realitycontentAmstelMalta Box Office The Apprentice AfricaHouse 4Gulder Ultimate SearchThe AcademyBig Brother Nigeria<br />
    24. 24. We are positioned to do PR with the focus on principles and processes i.e. not just about press releases<br />
    25. 25. To-Dos<br />
    26. 26. Constant comparisons<br />with American Idol<br />
    27. 27. Management Function – the PR Manager in the 21st century must be part of strategic management decisions. <br />
    28. 28. Pay reviewers<br />
    29. 29. de-emphasiseplatform<br />emphasiseProudly Nigerian<br />
    30. 30. Quality of story-telling<br />we should make our contestants and judges Cover Material<br />
    31. 31. Leave a sense of mystery<br />Not everything that is news should be created<br />
    32. 32. Outdoor campaign should focus more on the contestants, and then judges.<br />
    33. 33. Informalpressinsertionsand links are crucial and should be the focus – still, firmly dissociate brand from sleaze<br />
    34. 34. Focus on Twitter and FacebookInfluencers<br />
    35. 35. Facebook and Twitter Pages customised for brand.<br />Create #Hashtagsper week, ask celeb guests to Tweet. <br />
    36. 36. Season-longpartnerships<br /> Identify 5 premium newspapers/magazine and 5 prominent websites and stick with them (videos weekly)<br />
    37. 37. This is Idol.<br />Stick with exclusive platforms<br />
    38. 38. Create artificial scarcitythat will lead to exclusivity<br />
    39. 39. Online Adverts<br />…Facebook and partner websites . <br />trivia and Viewing Times most important<br />
    40. 40. embed curators on the <br /> coolest platforms<br />Facebook.Nairaland.Twitter.NaijaRyders<br />
    41. 41. Contestants should be contractually bound to Tweet from @yekaNIGERIANIDOL till the end of the show<br />
    42. 42. Celebs and Idolcontestants signings at the cool spots – Galleria, E-Centre, The Palms, etc., monthly<br />
    43. 43. Google Plus <br /><ul><li>a pioneer brand to use the hang out feature</li></ul>“think brand association”<br />
    44. 44. Dissociate brand PR from sponsor PR on every level – truth is, the Idol brand is much bigger than sponsor’s brand. <br />
    45. 45. Contestants Hangouts<br /> popular venues weekly – LifeHouse, Swe Bar, Terra Kulture, One MicNaija etc – in addition to Courtesy Visits (TV, Radio, Newspapers, Magazines) <br />
    46. 46. Image Audit at the end of every month<br />
    47. 47. partnerships |exclusive content<br />radioTV<br />Beat.Classic.Naija. FM<br />Soundcity.Trace.STV Entertainment<br />
    48. 48. Best practices. Deliverables – weekly updates, press conferences etc.. ..<br />…these are a given. The Question is quality. <br />
    49. 49. Our brand perception<br />There is a perception challenge; and we want to deliver real value measurable with the Idol brand internationally. <br />
    50. 50. Milestones<br />
    51. 51. +Buzz Creator | Fashion<br /> Top 10 Unveiling– attach final 10 contestant to 10 hot designers <br />…who wears what?<br />
    52. 52. Yeka’s Album Launch<br />Interviews with the identified exclusive media; press conference just before the album launch and then coverage.<br />Invite 5 of the celebrity judges to introduce her to the audience and use that to create buzz i.e. MI & co. present the next bit thing. <br />
    53. 53. The Opening :: Nigerian Idol 2.0<br /> 1st press release<br /> create artificial scarcity<br /> press briefing for exclusive entertainment reporters and editors . <br /> Onlineavailability streaming<br />
    54. 54. Grand Finale :: Nigerian Idol 2.0<br />Red Carpet event <br /> exclusive media & VIP event<br />. <br />Press<br /><ul><li> outside before event
    55. 55. release/pictures given to them immediately
    56. 56. selected press without cameras inside</li></li></ul><li>Unveiling First Edition<br /> In addition to traditional press, invite<br />50 social media influences<br />Bloggers | Twitterers | Facebookers<br />…online buzz<br />
    57. 57. Additions/Extras | Buzz-Sustain<br />Release strategic leaks to various websites<br />promote a popular personal diary on and on the NI blog<br />put up exclusive pictures per state on selected blogs/websites<br />constant Tweeting/Facebooking on all public-approved events and activities.<br />
    58. 58. Season Finale<br />A last press conference that will invite<br />all media<br />
    59. 59. Thank you<br />