BlueFocus Communication Group (BFCG) is the market leader for brand management solutions in the Chinese market. The Group’s major service offerings cover digital marketing, public relations, advertising, event management, and international businesses. BlueFocus was established in 1996 in Beijing, and BFCG was established in 2008.

1. Let’s Go
April 2015

2. About BlueFocus Communication Group

3. BlueFocus Communication Group (BFCG) is the industry leader of
the communication industry in China, providing full solution
services, covers strategic consulting, digital marketing, PR,
advertising, e-commerce, CSR and big data.
• Global business network across Hong Kong, Taiwan, Southeast Asia, North
America and Europe.
• Over 5000 employees serve more than 800 clients, among which 40 are
Global Fortune 500 companies.
• Total revenue in 2014 hit RMB 6 billion, with current estimates of RMB 29
billion market capital

4. Our Development History
1996 1999 2001 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014…
BlueFocus
established in
Beijing
Insight PR
founded as a
sister brand of
Bluefocus
BlueFocus listed by CIPRA
as among the top ten
agencies in Asia - a trend
which has continued
every year since
BlueFocus establishes
its nation-wide service
network in 24 cities in
mainland China
BlueFocus named
“Best PR agency in
Asia” by Trade
magazine media
BlueFocus ranked
75th in the Global
Top 250 list by the
Holmes Report
BlueFocus
Communication
established
BFCG acquires
Best Choice
Business
Consulting
BFCG Hong Kong
founded
BFCG named
among the Top
200 Most
Promising
Enterprises in
China by Forbes
BlueFocus
launches IPO on
GEM Shenzhen
Stock Exchange
Dentsu-BlueFocus
founded
BFCG acquires SNK
Advertising, Kingo
Advertising,
Phluency Interactive,
Financial PR(SGP), Dt
Communication
(HK)
BFCG establishes its
subsidiary in the
United States
BFCG ranked 24th in
the Global Top 250
by the Holmes
Report and becomes
the largest PR firm in
Asia
BFCG acquires Bojie
Media, Huntsworth
(19.8%), and We are
Social (82.8%)
BFCG ranked 19th in the
Global Top 250 by The
Holmes Report
Focusing on traditional PR Strategy transformation for IMC Globalization& Digitalization

5. P.R China
HongKong
Singapore
Thailand
Bahrain Qatar
Saudi Arabia
Abu Dhabi
Dubai
United Kingdom
United States
Europe
Our Global Network

6. Subsidiary Brands
Intelligent marketing communication
Integrated marketing communication

7. About BlueDigital

8. BLUEFORCE : ENFORCE DIGITAL RELATIONSHIPS TO SHAPE BUSINESS
BlueDigital is a professional integrated digital marketing service
provider and the leading agency in BlueFocus Communication Group
1100+ Employees 40+ Fortune 500 clients

9. Our Service
BlueDigital has comprehensively integrated the professional
competence and resources of traditional PR consultancy with digital
marketing. We have formed a chain through the industry from
consumer insights and creativity to multi-channel application and CRM,
establishing ourselves as a one-stop digital marketing service that
maximizes the business value we provide to clients in the digital age
BlueDigital
Intelligent marketing communications
Integrated marketing
communications
International business

10. Our Capabilities
Public Relations
We provide enterprises and
institutions with communications,
issue and crisis management and
brand management through our
well-established media relations,
national coverage, resource
networks and excellent execution
capabilities.
Social Marketing Digital Marketing
We deliver high level social
media value that covers content,
resources, platforms, product
development and database
analysis. We provide enterprises
with entire social marketing
services.
We think creatively about how to
deliver value to consumers. We
help clients develop digital
strategies that best fit their needs
and markets.
Integrated marketing communications
Strategic Counseling
We provide comprehensive
strategic counseling services for
clients covering overall brand
proposition and 360 marketing
strategy plan.

11. Our Capabilities
Intelligent marketing communications
Big Blue
Consumer
Insight
Precise
Information
Dissemination
O2O/
E-Commerce
Big Data
Online
Terminal
Application
Terminal
Mobile
Terminal
Third Party
Data
Offline
Terminal
CRM
BlueDigital frames intelligent marketing forces with new technology
Quantitative
Effect
Evaluation

12. Our Capabilities
International business
The core mission of our international business is to
provide professional integrated communication
services for both China’s and overseas multinational
companies expanding into specific market.
01
02
03
During the process of expanding in overseas markets,
localization is very important. Leveraging local resources
can greatly benefit companies.
Differences in both business operation and cultural
understanding brings difficulties for both Chinese
companies and potential partners.
BlueDigital understands the demands and issues of
enterprises clearly, and we also provide the
capability to leverage overseas resources.
Our Mission, Our Concept

13. Global Awards

14. THANKS