3. The Media Pro is a woman-owned, full-service media, marketing and communicationsagency that
uses integrity, passion, innovation andcollaboration tospark creativity, foster goodwill, develop lasting
relationships,connect audiencesthroughvisualstorytellinganddelivermeasurableresultsforour
customers.Wedothisthroughactivelistening,resourcefulness,compassion, playfulness,budget
maximization,andtheabilitytotella goodstorythroughgreatvisualsandrelatablecontent.
TheMediaProis aWBENCcertifiedWomen'sBusinessEnterprise(WBE/WOSB) anda certifiedHUB
firm with theNorthCarolinaStatewideUniformCertification(SWUC). Ourteamisalso508Universe
compliant.
We are a team of award- winning creative, visual storytellers & media/marketing experts. We have
more than 25 years’experienceworkingwithdozensofbusinesses,non-profitorganizations,stateand
federalagenciesandindividuals. Owner, Jill Hammergren has also spent the past 25 years providing
media expertise and consultation to Special Olympics staff, volunteers, athletes, media, sponsors,
celebrities, and spectators at International World Games. As part of a team of communications
experts, we facilitate international media coverage, crisis communications, celebrity interaction,
sponsorship support and enhancement in an effort to promote, educate and create awareness of
acceptance, inclusion and tolerance through Special Olympics. The Media Pro specializes in
connecting with a variety of audiences from small children to adults. Hammergren is also a Certified
Social Media Strategist and has facilitated social media strategy and engagements that deliver desired
results.
The Media Pro has produced a series of videos, educational tools, training and marketing campaigns
and collateral for many non-profit organizations, state and federal government agencies, business and
individuals. Our focused, creative writing, engaging approaches and our ability to visualize key
messages and tell great stories resonate with, entertain , educate, and inspire audiences for videos,
major network and cable TV programs and films, commercials, PSAs, e-learning and training
curriculum, graphics and animation, rich media content, scripts, print and online collateral, branding
initiatives, advertising, PR and awareness campaigns.
We produce intriguing projects for education, social awareness, marketing, business,
entertainment, health, environment, science, & technology. We create and develop messages that
engage viewers through emotion; and compel actions through awareness and understanding. We
have extensive experience at working on diversity and inclusion initiatives for all cultures,
ethnicities and backgrounds.
We create meaningful engagements, enduring relationships & lasting connections by telling
innovative stories. The Media Pro's business model enables us to bring the right people and
organizations together for specific projects. No two projects are alike and so, we customize our
team for each project based on the skill sets and experiences that are necessary to meet our clients
needs and exceed their expectations.
The Media Pro develops long-term relationships with our customers. We do that by getting to
know our clients; listening to their needs; providing solutions to problems or challenges;
anticipating opportunities; imagining new and creative ways take make our clients' businesses
succeed. Our people are our greatest asset and the partnerships we're able to forge provide
seamless integration for our clients. We're ready to leverage those partnerships and create new ones
to give you the most engaging campaign possible.
Let's get started!
3The Media Pro Profile
4. The Media Pro Areas of Expertise
• Film, Video, TV & Multimedia Production & Creative Content Development
Network & Cable TV Program and Motion Picture Production
Commercials, Documentaries, E-Learning, Training, Entertainment &
Education Script Development & Visual Storytelling
CreativeWriting & Rich Media Content Development
Location/Talent Scouting & Resourcing
Image Graphics, Motion Graphics & Animation
Print Management
• Promotions & Marketing
Event Planning, Public Relations, Team- & Partnership-Building
Campaign Management
Market Research, Forecasting
Brand & Market Imaging
Sports Marketing
Travel & Tourism Writing & Marketing
• Advertising
Targeted Media Planning/Placement
Customized Market Research
Media Tracking & Data Analysis
• Project Leadership & Strategic Planning
• Social Media Strategy, Implementation & Management
Digital platform development, hosting & integration
• Budget Management & Maximization
The Media Pro Profile4
Expertisse
• Facilities Design, Support & Managment
AV Consultation & Design
Functional Support & Management
• Communications and Media Consulting
Media Relations
Public Relations
Crisis Communications
Diversity & Inclusion Education & Awareness People-Focused Messaging
6. Screen Captures + Links to Video Examples of The Media Pro’s Work
Previous Work Samples
The Media Pro Profile6
Audio-VisualPortfolio
7. We've worked with a lot of terrific organizations...
The Media Pro Portfolio 7
8. Examples of The Media Pro's Work
ThinkWorkPlay- The Media Pro works with Doug Hodges, PGA Professional, Performance Coach and
Mental/Emotional Game Mentor. We've developed comprehensive media and communications
strategies for a business designed to help tour players and other golfers develop trust, creativity, and
focus to gain greater access to their potential, to experience hope, confidence and greater imagination
for improved performance on and off the golf course. The Media Pro also produced all the video clips
found on the website thinkworkplay.org.
ThinkWorkPlay Philosophy https://vimeo.com/78692891
Hidden in Plain Sight, Investigating Human Trafficking - The Media Pro produced three video
segments for the NC Conference of District Attorney’s to train law enforcement on how to recognize and
prevent human trafficking. The video won an International Telly Award for Excellence in Training. This
video production involved creating true-to-life scenarios involving various victims of human trafficking.
The Media Pro hired actors to portray those scenarios. The video is being used to train law enforcement
officers across the state. This project was done in a two-to-three month time period from concept to
completion.
Hidden in Plain Sight, Investigating Human Trafficking - Part 1: Defining the Crime
http://vimeo.com/81188994
8 The Media Pro Profile
SwingPals- The Media Pro works with Doug Hodges, PGA Professional, Performance Coach and Mental/
Emotional Game Mentor on his non-profit organization, SwingPals. This organization is designed to give
North Carolina children who face adversity the opportunity to fully realize their potential and to lead
confident, productive, and enriched lives. SwingPals events foster trust, self-esteem, and confidence. It
also introduces adults to the mentoring process by engaging them in golf events with children who are
eager to learn the game, thrive with adult interaction and encouragement, and seek long-lasting
friendships through golf. The Media Pro developed all content and design for the SwingPals website
swingpals.org and produced marketing materials and videos that tell the SwingPals story.
The Media Pro E-Learning Demo – This demo showcases examples of our E-Learning projects for a
variety of clients including the Public Schools of North Carolina, the Division of Services for the Deaf
and the Hard of Hearing, the NC Office of Emergency Medical Services and an ARRA funded project for
the NC Commission on Workforce Development.
The Media Pro E-Learning Demo https://vimeo.com/121091933
The Media Pro Sports Lifestyle Demo – This demo showcases examples of our sports-related work
including work with SwingPals, Jeff Gordon & NASCAR, the motorsports industry, NCCU Track & Field
and Special Olympics, as well as some high-end businesses and other lifestyle campaigns.
The Media Pro Sports Lifestyle Demo https://vimeo.com/124702643
10. Jill Branson Hammergren - Owner + Writer, Producer, Visual Storyteller, Media Consultant
Dynamic Business & Marketing Leader with 25+ years of diverse media relations experience. Unprecedented success
producing, planning, and directing people, projects, events, sponsorships, and fundraisers in varied communications
platforms. Expert in clarifying brand vision and translating it into tactical plans that move projects forward, improve client
relations, create public awareness, and enhance corporate images. Alliance builder successful at managing
relationships and partnerships within and across government agencies, public and private sector organizations. Excels in
video, film and animation productions, television, radio, news, print, online, outdoor, out-of-home media relations and
social media strategy & implementation.
The Media Pro
Founder - Media / Marketing Consultant Certified Social Media Strategist 1987 to Present
•
•
Creates, produces and manages comprehensive multimedia curriculum
and e-learning training for businesses and organizations. Examples
include teaching hearing students in middle and high school how to
effectively communicate with people who are deaf, hard of hearing and
speech-impaired. Another example, is a comprehensive e-learning and
continuing education program for child nutrition workers across North
Carolina.
•
Develops the creative messaging strategy and online presence for a non-
profit organization called SwingPals. PGA Professional Doug Hodges
founded this organization that uses golf and adult mentors to teach and
encourage middle school children, so they can perform and grow to their
potential. We also created and produced the videos that capture the
SwingPals stories of changed lives.
•
Develops the creative messaging strategy and video-based online
presence for Doug Hodges, PGA Professional, Performance and Mental
Game Mentor for his ThinkWorkPlay system. This 3-step process is
aimed at tour players to help them understand and manage their mental
and emotional game, so they have the environment to unlock a greater
potential to play and perform better.
•
Develops and manages messaging and video production in an ongoing
historical tribute and continued fundraising efforts for the North Carolina
Central University's Track and Field program. These efforts build on the
legacy of Dr. LeRoy T. Walker, former US Olympic Committee President,
legendary coach to 111 All-Americans, 40 National Champs & 12
Olympians, and former NCCU Chancellor. NCCU is on the register of
Historical Black Colleges and Universities (HBCU). We are also working
with the NCCU Athletics Department to develop an ongoing curriculum
on the history of athletics at NCCU.
SpecialOlympics, Inc.
MediaConsultant- SOSTeam 1991 to Present Media
Consultant to Special Olympics, Inc. staff, volunteers, athletes, media, sponsors, celebrities, honored guests,
and spectators at International World Games events. Facilitates international media coverage, coordinates
satellite feeds, facilitates broadcast, video and social media interactions, media relations, media operations,
crisis communications, celebrity interaction, sponsorship support and enhancement through Olympic world
competitions involving up to 10,000 athletes from 180+ countries, 20,000 coaches and family members, 40,000
+ volunteers and thousands of international spectators and fans, and family in an effort to promote, educate
and create awareness of acceptance, inclusion and tolerance.
Universityof Missouri
Columbia, Missouri
Bachelor of
Journalism | BJ
Minor: Political
Science
InstantE-Training
Certified Social
MediaStrategist
WakeTechnical
CommunityCollege
Raleigh, NC
HollywoodFilm
InstituteFilmSchool
Hollywood,CA
TheMediaProTeam
Creates and manages current media relations, marketing strategies, golf
events and social activities for the Executive Women's Golf Association
(EWGA) and organizes community golf tournaments for local chambers
of commerce and businesses, and non-profits.
10 The Media Pro Profile
11. NorthCarolinaAgencyfor Public Telecommunications
CreativeServicesManager
2003 to 2012
• Conducted research, planning, purchase and distribution of multi-million dollar statewide media
and sports marketing campaigns for governmental organizations.
• Supervised award-winning team of professionals who provided state-of-the-art video and
multimedia production services, research, scriptwriting, and TV, video and film production.
• Promoted and marketed agency’s services throughout the state of North Carolina. Streamlined
state government procedures, procedures, developed strategic partnerships, maximized budgets
and delivered measurable results.
• Oversaw a $7M department with multiple client projects involving the education, outreach and
awareness through production, advertising, public and community relations. Provided strategic
planning, creative analysis, and long-term forecasting within state government and to public
entities to determine appropriate use of funds, content development, information dissemination,
and resource allocation.
1999 Special Olympics Summer Games
Director of MediaOperations & Main PressCenter 1999
• Organized all media operations for 19 competition and five noncompetition venues in six months
for an international event that hosted International event hosted 7,000 athletes from 150
countries, 35,000 volunteers, and 400,000 spectators.
• Directed a $400K operating budget to increase coverage of 1,500+ media professionals from
around the world and strengthened news coverage of hundreds of television stations worldwide by
overseeing distribution of video news reports foradailysatellitefeed.
• Recruited,trained,and supervised32mediamanagers.
• Enhanced, strengthened, and maintained corporate sponsorships by enhancing their visibility to
the media.
• Visualized, researched, and guided the editing and production of an hour long commemorative
video – showcasing the triumphs, achievements, and successes of athletes involved in Olympic
Games.
• Researched, organized, wrote and designed the first-ever 180-page media guide for the
Special Olympics World Games.
WTVD-TV, NEWS CHANNEL 11ABC
News Producer / Field Producer
1996 to 1999
• Oversaw all aspects of video production including research, writing, video photography/ editing,
and broadcast transmissions. Created, wrote, and produced daily newscasts and graphic
representations, while meeting a variety of deadlines.
• Influenced 830,000 potential viewers each day through the coordination and production of live,
remote, multi-camera television news, special projects, and sporting events such as Final Fours
and Super Bowls.
• Supervised 10+ reporters each day in afast-paced environment and encouraged communication
throughout the organization’s different departments.
• Boosted advertising sales by writing and producing special news coverage that earned the
stations the Associated Press’ recognition as “Best Newscast in North Carolina in 1997”
The Media Pro Profile 11
Jill Branson Hammergren, continued
Owner + Writer, Producer, Visual Storyteller, Media Consultant
TheMediaProTeam
12. WRAL-TV,CBSAffiliate
NewsProducer/FieldProducer
1994 to 1996
• Pioneeredandassumedallresponsibilityfor30Minutes,aweeklyissues newsprogram.Throughefficient
research,writing,andproductionefforts,abletoinformhundredsofthousandsofviewersaboutnatural
disasters, sporting events, elections, and other newsworthy events through use of live, remotemulti-
cameraproduction.
• Facilitatedinterdepartmentalinteractioninordertoencourageteamworkandbetter communication.
Operated under multiple deadlineswith excellent time management skills.Supervisedreporters’and
anchors’storieseachdaytoconfirmaccuracyandensurepublicinterest.
• Earned an Emmy for Public Affairs Programming, which effectively increased viewers, ratings, and
advertisingsales.
Additional Roles/Experience
News & Sports Producer/Investigative Researcher - KSTP
Reporter, Anchor, Photographer - KOMU-TV Reporter,
Anchor, Producer - KBIA Radio
ProfessionalMemberships&Associations
National Golf Foundation (NGF)
Executive Women's Golf Association (EWGA)
NationalAssociation of ProfessionalWomen (NAPW)
North Carolina Association of Government Information Officers (NCAGIO)
Professional Writers Association (PWA)
International Food, Wine & Travel Writers Association (IFWTWA) International
Travel Writers & Photography Alliance (ITWPA)
North Carolina Writers Network
Mystery Writers of America (MWA)
Southeast Mystery Writers of American (SEMWA)
Investigative Reporters & Editors (IRE)
Raleigh Chamber of Commerce
Missouri Alumni Association
Mizzou Triangle Tigers Alumni Chapter
12 The Media Pro Profile
Jill Branson Hammergren, continued
Owner + Writer, Producer, Visual Storyteller, Media Consultant
TheMediaProTeam
13. K. James (Kenneth) Peterson
Creative Director + Video & Audio Direction
K. James Peterson embodies more than 25 years of practical
experience providing award-winning, professional media production
services to a wide-range of international clients.
Mr. Peterson began his career as a Scientific Photographer at the
University of Miami, Bascom Palmer Eye Institute. In addition to
general scientific photography and cinematography, he helped to
develop intra-ocular cinematography and other techniques used in
photo- documentation of research projects.
Mr. Peterson then moved into commercials, corporate
communications, marketing campaigns, live event satellite
broadcast, web-casts, educational and training programs, and media
production for major television networks.
His creative direction and visual design for such varied commercial
clients as Royal Caribbean Cruise Lines, Jetcraft International, The
DeBartolo Corporation, the San Francisco 49ers, Proctor and
Gamble, Ecuadorian Airlines, Tudal Winery, Clarkston Consulting,
and others have consistently won industry awards.
He has been involved in media production for network television
since his early years as cinematographer on groundbreaking
television series such as Miami Vice and Unsolved Mysteries. He has
numerous show credits from Discovery, A&E, Lifetime, NBC, and has
won a Primetime EMMMY Award commendation for his
Cinematography.
As Supervising Producer / Director and Production Manager, K. James
Peterson managed media production for a $1.5 million training and e-
learning contract at the U.S. Environmental Protection Agency. Mr.
Peterson has produced and managed projects for the US Army and
the North Carolina Departments of Health and Human Services,
Commerce, and Public Instruction.
His ability to organize projects, manage media production schedules
for print, web and video, coordinate technical crews, communicate
with performers, liaise with scientists and policy makers, and resolve
last minute details and problems, has earned Mr. Peterson multiple
industry awards including the Outstanding Customer Service Award
from the US EPA/C2 Technologies, the Media Communications
Association International Silver Reel Award and a number of National
Association of Government Communicators Gold Screen Awards.
The Media Pro Profile 13
While on contract to
the USEPA, Kenneth
managed an audio and
video production
studio,which he
designed andhelped
develop.
The studio is used for
live satellite and web-
cast productions and
various audio and video
taped sessions. His
knowledge of ongoing
practices and emerging
trends in the industry
has kept him at the
frontof his field.
Fluent in Spanish, Mr.
Peterson has worked
and taught production
in the Latin American
countriesof Mexico,
Dominican Republic,
Honduras, Guatemala,
and Ecuador.
TheMediaProTeam
14. K. James (Kenneth) Peterson, continued
Creative Director + Video & Audio Direction
TheMediaPro 2012-present
Raleigh,North Carolina
CreativeDirector Creativedirectionanddesignfornetworktelevision,commercialsandcorporatecommunications.
Editorandpostsupervisor
North CarolinaAgencyforPublic Telecommunications 2011-2012
Raleigh,North Carolina
Producer/Director Managedandcoordinatedalllogisticalaspectsof scheduling,budget,etc.),productionfor
educationalandtrainingvideos,aswellasPSA’s.Editorandpost-productionsupervisor
C2Technologies,Inc. UnitedStatesEnvironmentalProtection Agency 2004-2009
RTP,NorthCarolina
SeniorProducer/DirectorandProductionManager Supervisedallaspectsofmedia production fortraining, educational
andoutreachprojects.Theseprojectshavebeenpresentedasvideos,livesatellitebroadcasts, web-casts,andinteractive
CD’sorDVD’sforvariousU.S.EPAOffices, including the Officeof Air Quality,PlanningandStandards, OfficeofResearch
andDevelopment,Officeof Transportationand Air Quality, OfficeofEnvironmentalInformationandthe Officeof Grants
andDebarment.
SilverLightProduction 1994-2004
Miami,FlaandChapelHill,NC
Director/Cameraman Creativedesignandvisualdirectionforallcommercials,corporatecommunicationsanddocumentaries.
Editorandpost-productionsupervisor
FilmandVideoProductionCredits
TheUnitedStatesEnvironmentalProtection Agency
• Satellite Broadcasts -seriesofeducationalandinformationalsatellitebroadcastson newfederalrulesandregulations,regional
projectsofinterest, Clean Air ActUpdates,SIP Training.
• Webcasts- seriesoftrainingandinstructionalweb-casts,includingthefirstliveweb-castfrom OAQPS,
RTP,North Carolina.
• CollisionRepair Campaign-aspartofanawardwinningcommunityoutreachandawarenessfeaturingthe
legendaryNASCARdriver,Jeff Gordon. Thevideo explainsthenewUSEPAruleforPaintStrippingand
MiscellaneousSurface Coating OperationsatAreaSourcestoreducenegativeenvironmentalandpublichealth
impactsonworkersandcommunity residentsbyreducingemissionsofhazardsmaterialsfromcollisionrepair
shops.Distributedtomorethan50,000shopsacrosstheUS.
• Grants Competition–atrainingvideoandondemandweb-castforEPA’s Officeof Grantsand
Debarment. Afictionalprogramofficemustcompeteanewgrantandthetaskisgiventoanew
employee.The1-hourvideofollowsherandherco-workersexperiencewiththeprocess.ForuseinEPA
Project Officertrainingprograms.
• YourPathtoProfessionalSuccess- DVDvideothatpromotestheEPA’sInternshipProgramand
helps recruitnewemployees
• Science in Action- A series of DVD video profiles on the various research programs and
scientists within the Office of Research & Development. Shows include the Human Health
Research Program, the National Center for Computational Toxicology, and the National
Homeland Security Research Center. National Association of Government
Communicators 2008 Gold Screen Award.
14 The Media Pro Profile
TheMediaProTeam
15. K. James (Kenneth) Peterson, continued
Creative Director + Video & Audio Direction
• Breathing CleanbyBuilding Green - DVD/Webcastvideoprofilingtheuseofcleandiesel
technologyandpracticesattheNew YorkMetro Transit Authority’sLowerManhattanFulton
Street TransitCenter.National Associationof Government Communicators 2008GoldScreen
Award.
• LaboratoryHazardsandSafety–Avideoproductiontobeusedby ORD/RTPSafety,Healthand
EnvironmentalManagementtotrainandinformnewpersonnelregardingthevarious Chemical,
BiologicalandRadiationhazardpresentatEPA/RTPandhowtomaintainsafeworkhabits.
Producedin bothEnglishandSpanish.National Associationof Government Communicators
2008GoldScreen Award.
Documentary Credits Director/Cameraman
• Hidden in Plain Sight - Training Guide to assist law enforcement in identifying and documenting
Human Trafficking in North Carolina for NC Department of Justice and NC Association of States
Attorneys
• Fuel Up to Win the Race to the Top – E-Learning courses for the NC Department of Public
Instruction Child Nutrition staff
• Putting North Carolina Back to Work- Documentary for NC Department of Commerce
on the effects of the American Recovery and Reinvestment Act in North Carolina.
• Amor Amargo-EducationalvideoonHIV/AIDSforfarmworkers.Spanishlanguageproductionfor
theNorth CarolinaDepartmentofHealthandHumanResources.
• USARMY6thADA-Trainingvideosonairdefenseartillery;deployedoniPhones.
• Clarkston Consulting–Live,Multi-Camera Webcastsofquarterlybusinessmeetings.
• ChildreninDistress-Describestheplightofaddictedandemotionaldisturbedyouthingovernmenthealth
programs.
• AMatterofDegrees-A museumdioramacomestolifeanditscharactersnarratethecolorfulhistoryof
surveyandmapping(producedforthe American CongressofSurveyingandMapping).
• SeasonsintheSwamp-A longlookatthefragileenvironmentofFloridaswamplandsandtheattempt
topreserveit.
• PathsofThunder-DramaticcasehistoriesfromFloridaEastCoastRailwaysafetyfiles.Morethan10,000
copies weredistributedtoschoolsystems,librariesandserviceorganizations.
• TheKingdom–AcomprehensiveviewofSaudi Arabia,itsbreathtakinggeographyanditspositioninthe
globaleconomy.
• JobswithJustice–History/advocacyprogramonworkers’rightsandtheeffortsofthe AFL-CIO
• AmnestyInternational–Examinesthepersecutionandhumanrightviolationssufferedbyleadersofthe
UnionofTrabajadoresintheDominicanRepublic.
The Media Pro Profile 15
TheMediaProTeam
16. K. James (Kenneth) Peterson, continued
Creative Director + Video & Audio Direction
Television Credits - Director/Cameraman
Fairer Than the Heavens
Discovery ID
Discovery ID*
Southland of the Heart Coming
Home
National Geographic*
More
Mr Moonlight
House in Los Osos
Speaking of Women’s Health
Mommy
USC Medical
Criminal Mind*
Secret Lives*
Women in Japan
Wages Slaves*
Unsolved History
America’s Most Wanted*
Nuestra Comunidad
The 7th Cavalry
Trash Day
Confirmation
Face Off
The FBI Files*
The New Detectives*
Search For Justice
How’d They Do That*
Science
20,000 Leagues Under the
Sea* Dark Side of the Moon
Abductees, The UFO
Chronicles Lost Civilizations, La
Maya Final Appeal
Unsolved Mysteries*
Under Fire
KO & Kellogg
Dramatic Narrative Short
Series, season openers, 3 episodes
Director, 5 episodes
Feature Film
Lifetime
Documentary, Behavior of Dolphins
Short, Best Cine Award 2005
Dramatic Short
Dramatic Short
Lifetime Series
Dramatic Short
Discovery Series
Pilot, FX Channel
Lifetime Series
Feature Documentary
A&E Television
Discovery, Worldfest Gold Medal
Series episodes
Feature Documentary
History Channel
Comedy Short
NBC Television Movie
NBC Television Pilot
Discovery Series
Discovery Series
NBC Television Pilot
WB Television Series
BBC Series
Game, CGI/Live Action
Game, CGI/Live Action
NBC Television Movie
NBC, Emmy Award Commendation
CBS Television Series
NBC/CBS/Lifetime Television Series
CBS Television Movie Special
NBC Television Pilot
The Media Pro Profile16
TheMediaProTeam
17. Martin Brown
Director/Cameraman/Editor
Martin Brown received his BA in Radio Television and Motion Picture
Production from the University of North Carolina at Chapel Hill, and has
attended both the International Film & Television Workshops and the Film Director's
Workshop. Beginning his television career in 1981, he has
worked in all facets of commercial and broadcast television production.
In 1990, Martin founded Treehouse Productions where is he the principle
partner. At Treehouse, Martin’s work has focused on documentary,
instructional and educational programs on topics concerning natural
history, education, science, medicine, and social/cultural issues.
Martin and The Media Pro Team have worked together for more than 13 years on a
variety of projects for the NC Community College System, the NC Departments of
Health and Human Services, Duke University, NCCU and NSCU. He has also worked
with ABC, CBS, Discovery, the Department of Veterans Affairs, the Ford
Foundation, Fox, Health Volunteers Overseas and numerous corporate and
educational clients. Asylum Entertainment, BB&T, Bank of America, Carmax, the
Department of Veterans, GMMB, IBM, and Suntrust Bank.
Recent Director Credits
• Martin directed the Emmy-nominated documentary Athletes:
Back in the Game for Discovery Health.
• Other recent broadcast documentary credits include: Beyond the
Glory – a sports documentary series for the Fox
• February 1st - The Story of the Greensboro Four which aired on
PBS's Independent Lens.
Recent producing credits:
• We Are Women Veterans – Department of Veterans Affairs Durham
EERC (2005 Telly winner)
• The Glass Slipper Still Fits - The story of the Cardiac Pack
• Time to make a Difference - NC-BCSP
• Helping Hands, Healing Hearts - UNC Hospitals' Carolina Parent
Network.
The Media Pro Profile 17
TheMediaProTeam
Martinwonthe2012
TellyAwardfor
Excellencein
Videography
In2001,hewonthe
MCA-International
GoldenReelfor
Excellencein
Videography
Otherawardsinclude
GoldAddys,GoldTellys
andMCA-ISilverReels.
18. Jeff “J.P.” Pyatt
Sound Mixer/Cameraman/Producer
K. James (Kenneth) Peterson, continued
JP Pyatt has spent the past 15 years working as a professional in the music and
television and video production industries. He is a goal-oriented, team leader
with excellent verbal and written communications skills. He has a great ear for
sound design and regularly works The Media Pro on a variety of projects.
Credits for Camera and Sound:
Fuel up to Win the Race to the Top NC Department of Public Instruction
Coast Guard North West Al Roker Productions
The Shed Mandt Bros Productions
Going Yard HGTV
Million Dollar Listing Bravo
Selling LA HGTV
Hook, Line, and Sisters SFP
Niecy Nash Wedding Special TLC
Like Mother Like Daughter Style Network
Dude What Would Happen Ping Pong
Top Rank Boxing Top Rank
Private Chefs of Beverly Hills Food Network
Get Out Way Out ARP
America’s Most Wanted 20th Century Fox
Smart Homes Below The Radar Entertainment
Ruby Gay Rosenthal Productions
Deals On The Bus ARP
Mario Van Peebles Green House One Hour
Behind the Scenes: Grey’s Anatomy Playground Entertainment
Imploders Discovery Studios
Behind the Scenes: Scrubs Playground Entertainment
Nightly News, Today NBC
Inside Edition, CBS
Al Jazeera, Fox Sports, ESPN
Safe Crackers American Chainsaw Entertainment
Dukes Of Haggle MAK Pictures
Greenovate ARP
Flip That House, Flip That Restaurant ARP
Celebrity Rehab with Dr. Drew Irwin Entertainment
Slumber Party Girls Geffen Records
Living With Ed BCI
Fine Tuned Below The Radar Entertainment
Cash & Treasures Indigo Films
It’s The Shoes ESPN Original Entertainment
Overhaulin’ BCII
Kids Are In Charge: Family Vacation EBSCO Prod
Hope For Your Home ARP
Strange But Law (pilot) Below The Radar Entertainment
Code Red Salvage National Geographic
Billy B Project TLC
Half Pint Brawlers Lumberjack Crew
Billy The Exterminator September Films
Behind the Scenes: Desperate Housewives Playground Entertainment
18 The Media Pro Profile
TheMediaProTeam
AdditionalSkills:
Finalcut,Satellitetruck
operation,Neve,SSL,
Euphonix,Pro-tools
MusicIndustryCredits:
-AssistantEngineer,Sunset
MarquisStudios
-AssistantEngineer,Sunset
SoundRecorders
-RecordingEngineer,
DiversifiedAmericanMusic
EPKInterviews:
IceAge,IceAge2,
YoursMine&Ours,
TheGuardian,
Mr.Brooks,RushHour3,
Robots,WhatHappensIn
Vegas,BrideWars,Date
Night,Rio
AwardShows,Sporting&
SpecialEvents:
LiveattheGrammy’s,
LiveattheEmmy’s,Liveat
theAcademyAwards,
ETCanada&E!,NCAA,
NHL,NBA,MLB,PGAand
NASCARRemote
TelecastsandTopRank
BoxingEvents
19. Ben Turney
Audio/Sound Recordist
Ben Turney has more than ten years’ experience
recording audio for film, video, ENG, documentary, and reality TV
productions.
The Campaign (working title – reality show about Clay Aiken’s
Congressional race), Esquire: B-Team audio, Lightbox Media
Mayday Episode 2/122, Canadian TV Program
Shark Tank, ABC
ReebokONE: ZAP Fitness and Behind the Bear
Designing Spaces: The Preiss Company: Learn About Student
Housing, Lifetime TV
Timbersports, Yahoo Music
Scorned Ep. 404 portions, Investigation Discovery
Mother’s Day Murders Unusual Suspects
Lynwood Lewis for VA Senate: At Home
Wormhole episodes 409, 505, 510, Science Channel
Relocating the Homeless, Religion and Ethics Newsweekly
Cool Spaces: J. B. Hunt Library in Raleigh, NC, PBS
Bar Rescue, Spike TV
Forensics on Trial, Nova
The Road to Punkin Chunkin, Science Channel
Walter Dalton for Governor spots, Hole, Talk
Chef Hunter “B” audio mixer on Villa Antonio, Food Network
Ludo Bites, “B” audio mixer on It’s All About the Pig,
Sundance Channel
Dr. Phil backstory video for Fairplay and Deighton on “Reality
TV Stars Real Life Drama” episode
Capturing Life Through Better Photography, Ballard/Lackey
Productions
Weatherman Chris Hohmann promotional spots, WTVD
Dwarf Adoption Story, Discovery Health
ACC PSA Coaches, and others
Southland of the Heart independent feature, Tinkham Town
Productions
Jon & Kate Plus 8 NC Outer Banks vacation episode, TLC
The CW: Beauty and the Geek casting
Moving Midway documentary, Godfrey Cheshire
19The Media Pro Profile
TheMediaProTeam
Education:
Duke,BSPhysics
20. Steven M. Msarsa
Producer, Graphic Artist, Animator, Marketing Design Consultant, Musician
Steve Msarsa has been active in the world of advertising, marketing, video
production and graphic design for more than 30 years. He brings a wealth of
hands-on experience to every project, with a vast knowledge of both print
and digital media.
Has directed and developed successful print and digital campaigns using a
combination of media and marketing strategies. He’s involved with the
North Carolina Education system and actively works with young designers
to develop skills and an understanding of the modern, digital workplace.
Produced various graphics and animated content for The Media Pro
for videos, documentaries, e-learning and training initiatives,
advertising, marketing, promotions and events
Produced and directed animated and graphics content for numerous
Quintiles Transnational informational and marketing programs.
Produced and directed animated and print content for a variety of
Cisco internal and external marketing, sales and training programs.
Produced and directed animated and graphics content for numerous
Quintiles Transnational informational and marketing programs.
Produced and directed video content as well as graphics and
animation for Buehler-Aeroglide food processing equipment
marketing, sales and training programs.
• Produced, directed and executed print and video collateral for
German-based company- Tipper Tie to be used by sales, marketing
and technical support teams.
• Developed graphics and animation content for Volvo Trucks
International sales and marketing departments.
• Developed, produced and designed numerous marketing sales and
training materials for Container Graphics Corporation.
• Created graphics and animated segments for University of North
Carolina media productions including the subjects of Mental Health,
Social Work and the Institute for Public Health.
• Developed, directed and produced marketing and design collateral
for RaleighMusic.com
• Active in the North Carolina music scene, working with numerous
events and venues to develop local, original bands and artists.
Performs and provides marketing support and design services to
bands, artists, events and venues.
20 The Media Pro Profile
TheMediaProTeam
AdditionalSkills
Software:
AdobeCreativeSuite
includingAdobe
Photoshop,Adobe
Illustrator,andAdobe
InDesign;Adobe
AfterEffects,
SorensonSqueeze,
MicrosoftWord,
Excel,OpenOffice
andvariousfreeware
programsand
utilities.Working
knowledgeofAdobe
Dreamweaver,
AdobePremiereand
MSPowerPoint.
Conventional Art:
Cartoon illustration,
storyboards, graphic,
prop-building, light
construction, traditional
graphic design paste-up
and mechanical skills;
knowledge of print
mechanical lithography;
stat camera operation.
21. Franklin Academy (2014-2015)
Wake Forest, NC
Instructor, Graphic Design and Multimedia Instructs students in the basic and intermediary levels of
graphic design and multimedia; Includes the development of planning and design skills; allows students
to work under real-world conditions of production and teamwork within a group structure; focuses on a
variety of software and traditional techniques to achieve the desired design results of each project.
Grandview Creative (2012-2015)
Raleigh, NC
Creative Director, Graphic Designer, Motion Graphics Specialist, Producer/Director Created, designed,
scripted, produced and directed live-action video and graphics-oriented content for television promos,
sales and marketing, training, animated segments, architectural and mechanical demonstrations on
web-standard and high definition digital formats. Designed and executed print and broadcast
marketing collateral plus storyboards for TV commercials, animated sequences, corporate sales,
marketing, instructional and music videos.
Take One Productions (1996-2012)
Morrisville, NC
Graphic Designer, Computer Animator, Producer, Production Coordinator Created, designed, scripted,
produced and directed graphics-oriented content for television promos, animated segments,
architectural and mechanical demonstrations on web, standard and high definition video. Designed
and executed print and broadcast marketing collateral plus storyboards for TV commercials, animated
sequences, corporate, instructional and music videos.
Container Graphics Corporation (1994-1996)
Cary, NC
Graphic Designer, Technical Illustrator, Computer Animator Directed, designed and created marketing
and technical collateral displaying proprietary production processes for use by sales and engineering
departments.
School of Communication Arts (1994-1996)
Cary, NC
Advanced Animation and Computer Graphics Instructor Taught computer animation and graphics classes
that included understanding and use of software, production principals and planning, storytelling and
self-promotion.
JBQ Printing (1988-1993)
Millburn, NJ
Print Production Supervisor, Graphic Designer Supervised and managed day-to-day operations of mid-
size offset printing facility, including scheduling of print production, managing quality control, and
output of finished projects. Designed and executed finished mechanical artwork including photo-static
imaging, typography and graphic design concepts to meet client guidelines and expectations.
21The Media Pro Profile
Steven M. Msarsa continued
Producer, Graphic Artist, Animator, Marketing Design Consultant, Musician
TheMediaProTeam
22. Steven M. Msarsa continued
Producer, Graphic Artist, Animator, Marketing Design Consultant, Musician
Steven M. Msarsa continued
Producer, Graphic Artist, Animator, Marketing Design Consultant, Musician
D.D. Products Corporation (1983-1988)
Knoxville, TN and Indianapolis, IN
Marketing Associate, Graphic Designer Developed and executed test market programs for new
products and designed promotional print items and packaging for new product lines.
Ford-Brooks Advertising (1981-1983)
Knoxville, TN
Graphic Designer Designed logos, labels, packaging, POP displays, billboards, brochures, magazine
and newspaper advertisements. Assisted senior copywriter with editing, writing and proofreading.
EDUCATION
Bachelor of Science, Communications (Advertising)
University of Tennessee, Knoxville, TN
Certificate, Web Graphics and Animation
N.C. State University, Raleigh, NC
Certificate, Adobe After Effects Training
Future Media Concepts, New York, NY
Certificate, Advanced Computer Art and Animation
School of Communication Arts, Raleigh, NC
Certificate, Advanced Computer Graphics Studies
School for Computer Audio-Visual Arts, Glen Rock, NJ
22 The Media Pro Profile
TheMediaProTeam
23. 23The Media Pro Profile
TheMediaProTeam
Charlie Breakiron
2D – 3D Graphics + Animator
BREAKIRON Animation & Design Studio
Raleigh, North Carolina
Founder / Animator | 2001 to present
Charlie Breakiron is manager, artist, professional animator, art
instructor and pioneer of high-tech graphics. His high-quality work,
outstanding creativity, advanced skill set and leadership capabilities
provide more than 25 years of industry experience.
Quiet Man Studios
Raleigh, North Carolina & New York, New York
3D Lead Animator/ FX Artist | 2004 to 2007
• 3D department lead for a high-end graphics house
specializing in 2D and 3D animation and visual effects.
• Animated 3D visual effects for the Feature Film
“Barn Yard” - Omation Studios, San Clemente,
CA.
Serious Robots
Raleigh, North Carolina
3D Lead Animator | 2003 to 2004
• 3D department lead for a high-end graphics house
specializing in 2D and 3D animation and visual effects.
• Animated 3D visuals for local / national tv spots and
corporate promotion.
Moon Crescent Studios
El Segundo, California
VFX Tech. Director / 3D Digital Storyboard Artist | 2000 to 2001
• Responsible for development and documentation of
volumetric cloud/nebulae effects using Softimage3X, XSI
and Mental Ray. Development includes color/lighting and
final render.
• 3D Digital Storyboard Artist working closely with the
Director and Editor blocking out the movie“PC and the
Web”in“pre-viz”development stage using XSI proxy
models and motion capture data.
• In-house 3D technical support for Softimage and Mental
Ray problems.
26 years experience
with Softimage 3D &
Adobe® Products
OVERVIEW: Conceptual
Design, Storyboarding,
Illustrating and
Communicating, 3D
Modeling, Character Setup,
Animation, Lighting and
Rendering.
Ivy League of Art Degree
- Art Direction/Illustration
Art Instruction School
Fundamentals of
Commercial Art
24. 24 The Media Pro Profile
FOX Animation Studios
Phoenix, Arizona
3D Lead Animator | 1999 to 2000
• Responsible for several scenes in“Titan A.E.”including
Rough Animation, Color/Lighting and Final Render
• In-house 3D technical support for Softimage and
Mental Ray problems
• Spokesperson for television and magazine interviews
including, the International Press Junket promo -“Titan
A.E.”
Art Institute of Phoenix
Phoenix, Arizona
Media Animation Instructor | 1999 tp 2000
• Instructor of Adv. Animation (Bachelor Degree Program)
• Instruct students in use of Softimage 3|D Extreme & Toonz
SoftImage 3|D GmbH
Koblenz, GermanySanta Monica, California +
Animator / Demo Artist | 1996 to 1999
School of Communication Arts
Minneapolis, Minnesota
Instructor | 1995 to 1996
Pixel Farm
Minneapolis, Minnesota
Animator / Designer | 1995 to 1996
He has served leading graphics houses such as Omation Studios
(feature film“Barnyard”), Fox Animation Studios® (feature film
“Titan A.E.”), Quiet Man in New York (AT&T®, Disney),
Janimation® in Dallas (new Barney show, KMart), Metropolitan
AudioVisual
(Diamondback World Series logo effects) and more. Pixel
Liberation Front (PLF) hired him for a cinematic promoting the 3D
action/adventure game Medal of Honor.
TheMediaProTeam
Additional Projects
ARK 3D Sci-Fi Animation –Direct to
DVD Bizzarro Films, AZ
04/15/03-05/15/03
Animated opening credits and Title
for the movie.
AMC Monster Fest 2000 Strong, CA
10/3/01-10/17/01
Animated background plates for
“AMC Monster Fest” a Halloween
show with Carmen Electra and Clive
Barker.
KMART Janimation, TX
8/24/01-8/29/01
3D Character Animation of dancing
Blue Light for “Get Down Tonight” 30
second commercial.
DISNEY Quiet Man, NY
8/15/01-10/9/01
Particle Animation of magic dust
“Mickey / Magic Kingdom”
30 second commercial.
Demo Artist / Siggraph 2001 IBM
Corporation, CA
8/14/01-8/16/01
Demonstrated XSI 1.5 on the show
floor of Siggraph in Los Angeles.
Medal Of Honor
Pixel Liberation Front, CA
5/6/01-5/19/01
Lighting and Pre-Render Final
Assembly of several scenes for a 3+
minute trailer promotion
Dragon`s Lair Game
Don Bluth Productions, AZ
3/22/01-3/26/01
Character Modeling and Animation
Setup for “Dirk The Daring”
character.
Presenter at Siggraph 2000
Softimage, LA
7/15/00-7/25/00
Demonstrated various techniques
used while creating the Animated
Feature Film “Titan A.E.”
25. TheMediaProTeam
Melanie Raskin
Writer, Producer, Director, PR Specialist, Actor/Voiceover Talent
Melanie Raskin has been a working as a writer, producer, director and
PR specialist since 1982.
- Her experience includes total communications campaigns to press
releases to newsletters to video–scripting to full production,
marketing and PR materials, campaigns, voiceover, web copy,
brochures and sales letters, product sheets, specialty writing including
slogans and names, newsletters, articles and feature stories, direct
mail, special events, catalogues, packaging and POP copy, manuals,
business theatre (product launches & sales meetings) and audio
magazines and newsletters.
-She's also worked in broadcast journalism as a radio News Director
who also wrote commercial copy.
-Her experience includes work in non-profits and a variety of public
and private organizations solving a variety of communications
challenges.
-Among the events she has promoted include a 9-Ball Pool
Tournament in Rocky Mount, NC that garnered national pool
coverage.
-She co-founded and promoted the YWCA of Wake County
Halloween Fund Run;
-Raskin considers some unique experiences among her career
highlights including a week with the Hollywood PD on the Sunset
Strip, riding with a long-distance trucker, channeling her inner chicken
for a commercial radio campaign selling breakfast bagels, and
working with fitness guru Richard Simmons.
-She’s been the leader of the Triangle Writers Group since 1985 and
volunteers at her church and the Carrboro Farmers’ Market.
Award-Winning Work
*2104 Telly with The Media Pro for
"Hidden in Plain Sight- Investigating
Human Trafficking" training video
on how to recognize and prevent
human trafficking.
*2010 Telly for NC APT “Relay: Yes,
You Can” curriculum (manual, CD-
ROM, videos, etc.) on hearing loss,
distributed to elementary and
middle schools in North Carolina.
*2008 National School Public
Relations Association Award of
Excellence for the Nash-Rocky
Mount Schools marketing video
“We Build Success.”
*2007 Telly, and NC Association of
Government Officers 1st Place
Award for Audiovisual/Broadcast
Programs for video on
communicating with persons with
disabilities.
*2005 MCAI (formerly ITVA)
national Golden Reel for a training
program on investigating sexual
assault (writing), and Silver award
for a NC Central University
documentary (writing).
*2005 Telly for a training program
on investigating sexual assault
(writing).
The Media Pro Profile 25
26. 26 The Media Pro Profile
References for The Media Pro
Doug Hodges, PGA Professional & Performance/Mental Game Mentor, ThinkWorkPlay and Founder of SwingPals,
doug@thinkworkplay.com, (919) 623-2258.
Kirsten Seckler, Vice President, Branding & Communications, Special Olympics, kseckler@specialolympics.org, Office
(202) 715-1147, Mobile (202) 492-6671.
Steve Bruce, Managing Partner, ASC Advisors, LLC , Stamford, CT., sbruce@ascadvisors.com, Office: (203)
992-1230, Mobile (917) 860-2657. (Work with him on the Media SOS Team for Special Olympics.)
Dr. Ingrid Wicker-McCree, Director of Athletics, North Carolina Central University, Durham, NC, iwicker@nccu.edu,
(919) 530-7057.
Lynn Harvey, Chief, School Nutrition Services, NC Department of Public Instruction, lynn.harvey@dpi.nc.gov, (919)
807-3506. (Worked with her for a variety of projects, including the Fuel Up to Win the Race to the Top E-Learning
Curriculum for Child Nutrition Workers in North Carolina Schools.)
Mical McFarland, Quality Improvement Manager, NC Department of Commerce, Division of Workforce Solutions,
mmcfarland@nccommerce.com, (919) 814-0307. (Worked with him on "Putting NC Back to Work," - a statewide
initiative to show a proof of performance and share stories of success for displaced North Carolina workers who got
retrained for new careers with the funds from the American Recovery and Reinvestment Act (ARRA).
Wendy Walker-Fox, Project Manager, National Aviation Consortium, wmwalker@gtcc.edu; (336) 334-4822 ext. 50207.
(Worked wtih her on the "Putting NC Back to Work" project.)
Amber Lueken Barwick, Violence Against Women Resource Prosecutor, NC Conference of District Attorneys,
Amber.L.Barwick@nccourts.org, (919) 890-1500. (Worked with her on the "Hidden in Plain Sight- Human Trafficking
Prevention training video project. )
27. AWARDS & RECOGNITIONS
2012-2013 VIPWoman of theYear, NationalAssociation of Professional Women
InternationalTellyAwards for Excellence inVideo Communications
2015 - Telly Award for "Fuel Up To Win The Race To Win The Race to the Top - Ensuring Healthy,
Hunger-Free Children in North Carolina"
2014 - Telly Award for "Hidden in Plain Sight- Investigating & Preventing Human Trafficking"
2013 -TellyAward for “Putting NC Back to Work”
2012 -TellyAward for “NC Parks: Naturally Wonderful”
2012 -TellyAward for “NC Department of Agriculture:Touching Lives Everyday"
2011 -TellyAward for “Gorilla, an Animated MusicVideo” for the independent rock band Airiel Down
2010 -TellyAward for “Relay,YesYou Can, Interactive CD-ROM
2010 -TellyAward for “Relay,YesYou Can, Deaf Culture Video
2010 -TellyAward for “Relay,YesYou Can, a Day in the LifeVideo”
2010 -TellyAward for “Fort Macon State Park: StandingThrough theTides of History”
2010 -TellyAward for “NC State Parks Commitment to Conservation Innovation
2009 -TellyAward for “Otto Parts Series”
2009 -TellyAward for “ESMM Successful Students
2009 -TellyAward for “Why APT?”
2008 -TellyAward for “New River State Park: A Long and Winding Journey”
2008 -TellyAward for “South Mountains State Park: At Nature’s Crossroads"
2007 -TellyAward for “Communication Smarts: Connecting With PeopleWith Disabilities”
2007 -Telly Award for “The Mirror Cracked: How to Recognize Exploitation, Abuse & Neglect”
2007 -TellyAward for “Gorges State Park: A Jewel of Natural Diversity”
2005 -TellyAward for “The Real Face of Rape”Video
2007 - President’sGoldVolunteer ServiceAward for Civil Participation
2006 - NCAGIO First Place Awards, Broadcast Audiovisual: "Gorges State Park" & "State Highway Patrol
DWI PSA"
2005 - NCAGIO First Place Award, Broadcast Audiovisual Category: “Division of Air Quality PSAs"
2005 - Silver ReelAward for “NCCU: A Legacy of Leadership”Video, MCAI
2005 - Finalist Recognition for NCCU Student RecruitmentVideo, MCAI
The Media Pro Profile 27
28. TheMediaPro
Connecting audiences with compelling messages through visual story-telling & delivering measurable results.
4613 Hunters Creek Lane
Raleigh, NC 27606
