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RED: Trace Pitch (Premium)

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This presentation is premium, with emphasis on font color, size and placements, as well as Image selection and placement

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RED: Trace Pitch (Premium)

  1. 1. NIGERIA<br />
  2. 2. (See printed press release)<br />
  3. 3. That’s why we stick with<br />
  4. 4. Worked for them successfully and are still with them:<br /> “Storm 360, Virgin Nigeria, Asa, British Council, American Consulate, GTBank”<br />
  5. 5. TVexperience<br />NTAAmstelMalta Box Office The Apprentice AfricaChannels TVGulder Ultimate SearchBig Brother NigeriaNaija Sings<br />
  6. 6. Management Function the PR Manager in the 21st century must be part of strategic management decisions. <br />
  7. 7. As premium content owners, we understand both content and communication<br />
  8. 8. OurAdvantage<br /> We are leading content owners when it comes to youth – with the leading platforms and six years experience<br />
  9. 9. We can keenly understandyour needs and interpret through communication as well as provide ideas.<br />
  10. 10. To build and sustain desired image, there is need to focus on quality as much as (if not more than) quantity<br />
  11. 11. We are positioned to do PR with the focus on principles and processes i.e. not just about press releases<br />
  12. 12. Your brand requires top-notch, world class communication – especially at launch<br />
  13. 13. …entire PR campaign to be driven by a<br />big idea<br />….we go all the way<br />
  14. 14. Launch event <br /> <br /> Invite new media influencers<br />bloggers, twitterers and Facebookers; in addition to traditional press <br />
  15. 15. Twitter Buzz<br /> Start a #TraceTVNaijaHashtag and get celebs to Tweet with it at the launch<br />
  16. 16. Street - Activations<br />Hood Parties in Lagos’s 10 major cities – <br />for terrestrial channels<br />for brand association with the biggest in the eyes of the public<br />street credibility<br />
  17. 17. Residents to perform at event and be interviewed<br />Celebs to attend and bring on star wattage – interact, advice and sign autographs<br />
  18. 18. Outdoor Activation 10 Cities<br />Festac/Satellite<br />Ajegunle<br />Lagos Island<br />Victoria Island/Ikoyi<br />Ikeja<br />Isolo<br />Ikorodu<br />Surulere<br />Unilag: Akoka, Bariga, Gbagada<br />Lekki/Epe/Ajah/VGC<br />
  19. 19. Celebrity Spoof<br />Record at Hood Party<br />
  20. 20. road showtake Trace TV around – Swe, Taruwa, Africa Shrine etc plus events<br />signingsMega Plaza, E-Centre, Silverbird, The Palms, <br />
  21. 21. structure mediapartnerships with the hottestevents<br />
  22. 22. Embed curators on the <br />coolest platforms<br />Facebook.Nairaland.Twitter.NaijaRyders<br />
  23. 23. PressConference <br />at least once every quarter and tie to new activities<br />
  24. 24. Courtesyvisitby EMC to ALL media houses and spots.<br />
  25. 25. Features<br />1yearpartnershipwith BellaNaija, YNaija, LindaIkeji, 360Nobs & NotJustOk<br />
  26. 26. Artistes Endorsementswith the major – musicians: singers and producers, movie stars.<br /> To be used for launch (video and audio)<br />
  27. 27. International Endorsements<br />Get internationals to speak about TraceTV in Nigeria.<br />Emphasise global nature of brand<br />
  28. 28. Radio Partnerships<br />for 1st quarter, play endorsements<br />1year barterwith Beat FM, Cool FM, Rhythm FM<br />
  29. 29. Terrestrial stations<br /> Advert barter on terrestrial stations airing TraceTV<br />
  30. 30. Online Video Launch<br />Facebook, YouTube, Vimeo, Google+ etc.<br />
  31. 31. SMSandEmailCampaignforLaunch<br />
  32. 32. Press Release<br />Quarterly press releases on the EMC corporate brand – which identifies it clearly as owner of Trace TV <br />
  33. 33. New Media<br />Manage and Focus on Twitter and FacebookInfluencers<br />
  34. 34. Create #Hashtags, ask celeb guests to Tweet. <br />Facebook and Twitter Pages customisedfor brand.<br />
  35. 35. Barter for adverts<br /> Adverts-Mentionswith the ‘hottest’ magazines – Y!, FAB, Complete Fashion, WOW! <br />
  36. 36. Communicatebroadcasttimes through<br />Press releases<br />Ads<br />New media<br />
  37. 37. Best practices.Deliverables – weekly updates, press conferences etc.. ..<br />…these are a given. The Question is quality. <br />
  38. 38. ...we also love hip-hop and R ‘n B<br />

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