Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Julio Romo (Twofourseven Strategy) - My Services
1. Julio Romo
Strategic communications adviser and digital and
innovation strategist.
Phone (WhatsApp): +447812374040 | Email: julio@twofourseven.co.uk
Web: twofourseven.co.uk | LinkedIn: /in/twofourseven | Twitter: @twofourseven
2. About me
I’m an independent and international strategic
communications adviser and digital strategist with over 20
years experience working with public and private sector
organisations and governments.
My focus is on reputation management and the influence
and impact of digital, data, technology and social media on
services, products and reputations.
Communications and stakeholder engagement is critical
in helping manage how your business, services and
political position is perceived.
I offer counsel and support by working in an integrated
and agile way, considering not just communications and
messaging, but also culture, service design and customer
experience.
I also have access to a network of experts to ensure that
your reputation and digital needs are met.
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5. Strategic Communications
With my extensive industry and international
governmental experience I offer support in the design
and executing of communications strategies that are
developed to manage and protect your reputation.
I help you focus on understanding user-behaviours and
opinions and from here help you better position you and
your organisation to increase trust.
I deliver:
● Strategic communications, reputation
management and campaign planning
● Stakeholder mapping and engagement
● Development of messaging and activities
● Assessment and development of
communications teams and functions.
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6. Digital Strategy and Innovation
Your reputation and that of your services are today
shaped and influenced by online content and
communities.
To secure increase engagement and positive
reputation your services must be built around
understanding user-needs and behaviours.
I can support with the development and delivery of:
● Digital reputation management
● Digital and innovation strategy
● Service design and customer experience
strategy
● Content strategy
● Social media
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7. Training and Mentoring
Knowledge and insight gives you the ability to make
better decisions.
I have extensive experience in mentoring and
developing and delivering training workshops on a
wide range of subjects relating to communications,
research, digital innovation and service design.
My training is customised to ensure it’s as relevant to
your business, organisation, cultural situation,
political position and outcomes you want to secure.
Whether you’re a head of communications in
Government, a Founder in a start-up or a funder in a
Corporate Venture Capital organisation, I can share
with you objective insight that will help you better
understand how reputations shape your position and
service.
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8. Industries and
sectors
Experience of work in United Kingdom
and Europe, United Arab Emirates,
Oman, Qatar, Malaysia, Indonesia and
Singapore.
National and Local
Governments
Financial Services
Digital and Technology
Healthcare and Medcare
Transport
Law
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9. Case studies
Examples of issues that I have
helped resolved in three sectors
and international markets.
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10. Department for International Trade
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Issue
Lack of awareness in 2017 of the work of DITs Digital,
Data and Technology (DDaT) team in developing the
great.gov.uk platform and the digital transformation of
the Department.
Action
Create a dedicated Head of Communications and
Engagement, map out internal and external
stakeholders, create brand and messaging and train
members of the DDaT team in comms and product
perception.
Outcome
Increased positive awareness of DIT’s work to facilitate
the UK’s trade via digital channels amongst
Ministerial, members of the Civil Service and the UK’s
wider business community.
11. SingHealth
Issue
Internal concerns about the impact of negative
comments and complaints shared online on
SingHealth’s reputation and patient-experience.
Action
Developed a face-to-face workshop for Singhealth’s
communications and customer service team on matters
relating to reputation management and customer
service and experience.
(Advised changing term from customer-experience to
patient-experience)
Outcome
Refocused teams on understanding importance of
patient experience and services on reputation.
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12. Adama
Issue
Limited presence on Adama global and regional brand
on social media platforms, compared to that of key
agro-chemical competitors
Action
Create a hub-and-spoke digital strategy to ensure
content and engagement was as relevant as possible to
local audiences.
Outcome
Secured high levels of engagement of Adama content
on multiple platforms. Ensured increased brand
recognition offline.
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