evaluation question 4 media

1. Evaluation Question 4:
How did you use media technologies in the
construction and research, planning and
evaluation stages?

2. As part of our coursework brief we were instructed to submit all of our work through a site called
WordPress, I therefore set up a blog. We therefore had to use a range of technology when
produced and displaying our work on our blogs. I found the blogs very useful in order to display
my work e.g. planning and research and my evaluation. I had to import pictures using the import
tools on WordPress. An obstacle I had to overcome when uploading an audio of question 3 of my
evaluation is that WordPress you cannot upload audios unless you have premium WordPress and
so I had to convert my audio to video converter called EZ-converter. Another piece of technology
utilised in the construction process of the music video was a professional H4 recording device in
order to record to audio for the music video.
My blog: Page 2
= Drifting Love
For the construction of the
storyboard animation I used an
online site called
http://www.storyboardthat.com/.

3. For the construction of our video we used a HC-W58OK
Panasonic digital video camera, we used this camera as it
was HD quality and we thought that this would be good as in
A2 we started to experiment with filming and the way we
used the camera e.g. in AS we put the camera on manually
and used this feature as we were learning how to use this
equipment where as in A2 we started to access different
features of the camera and use the focus ring in order to
create our own unique style when filming with this video
camera. The images I used on the Digital Single Lense Reflex Canon EOS 450D to
capture the images for the Digipack and poster that I designed for the
Project/Artist. I then used Photoshop to construct Digipack cover using the
technique of double exposure to my images as I believed that this was an eye
catching and aesthetically pleasing effect that would apply to our young
target audience and also fit nicely with the theme of the song and the lyrics.
The Song is about the drifting of a man’s affections away from the artist
(Darmonelle Johnson) and the effect double exposure creates the effect that
the image is fading onto the background you place behind it, thus creating
the effect the image is fading/drifting. I used the quick selection tool in
Photoshop to cut out the image. I then used the feathering tool and created a
second layer. I then saturated the image and made a background layer. I
played with the opacity of the image and used the brush and burn tools to
level out any inadequacies in colour or lighting.

4. YouTube was used for both displaying our music video but also a lot to do
with the research as this was the main port of call when research music
videos as YouTube has a vast range of music videos and tutorials on
Photoshop, editing techniques for Premiere Pro and how to special
effects. The effects I used include the slow motion feature in which you
can slow down clips in order to create a dramatic effect, used these in the
argument sequence in order to create suspense and tension. I also used
transition effects such cross dissolve.
Another form of research I did was audience research through the process of making
the music video, I did this through producing a series of questionnaires. In order to
construct and format these questionnaires I used google forms/surveys:
https://docs.google.com/forms/d/e/1FAIpQLSfWunyO4WIafoIH-WFQ2EWijWhDhH7yA-
3fh58yCrSLbjaCug/viewform

5. Another useful website that I learnt to use whilst finding
interesting ways in which to display my research is Prezi and
another piece of software used to edit videos for the
evaluation was IMovie.
A site that was used in which to mediate our work onto
our blogs was the site SlideShare as it meant that Word
documents and PowerPoint could be easily uploaded.