Q3 – powerpoint
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The document summarizes feedback received from target audiences (TAs) about a music video project. Focus groups and questionnaires provided insights into TAs preferences like favorite colors, storylines, and music consumption habits. Feedback on image samples posted to Flickr also helped influence the creative direction. Overall, receiving input through multiple avenues helped the project team create a music video tailored to the genre and audience based on TA recommendations.
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Q3 – powerpoint
The student learned valuable insights from target audience (TA) feedback gathered through focus groups, questionnaires, and Flickr responses. Focus groups provided an understanding of what the TA was interested in and what should be included or avoided in the music video. Questionnaires on media consumption habits justified planning decisions for the music video. TA feedback through all channels influenced the student's creativity and allowed them to create a music video tailored to the genre and audience.
Q3- What have you learned from your TA feedback
The document summarizes feedback received from TAs (teaching assistants) throughout the process of creating a music video. It discusses conducting focus groups and questionnaires in October and November to understand TAs' interests, consumption habits, and preferences regarding music, videos, and storytelling. The feedback received helped inform decisions about elements to include or avoid in the music video, and validated their initial plans and ideas. Flickr was also used to gather comments on work-in-progress images, influencing their creativity. Overall, the extensive TA feedback helped them create a music video tailored to the genre and audience.
Analysing media survey
Kellie Nee and James Wright conducted a media survey to inform their planning of a pop music video. Most respondents wanted to see a storyline as the main focus of the video. Over 80% wanted to see the artist included. Over 60% preferred realistic videos. Respondents provided ideas for enjoyable elements like behind-the-scenes footage and interesting storylines. Common dislikes included unrealistic editing and long videos. Most respondents were female ages 17-20, matching the target demographic for a pop genre video.
Analysing media survey
Kellie Nee and James Wright conducted a media survey to inform their planning of a pop music video. Most respondents wanted to see a storyline as the main focus of the video. Over 80% wanted to see the artist included. Over 60% preferred realistic videos. Respondents provided ideas for enjoyable elements like behind-the-scenes footage and interesting storylines. Common dislikes included unrealistic editing and long videos. Most respondents were female ages 17-20, matching the target demographic for a pop genre video.
Survey whole analysis
The document summarizes the results of a survey about music video preferences. It discusses questions asked in the survey about respondents' gender, age, favorite music genres and artists. For favorite artists Rihanna and Beyoncé were most popular. Respondents preferred upbeat, fast-paced music videos that were not repetitive. The survey results will help the creators design an R&B music video that appeals to their target audience, mainly females ages 10-21, by including elements respondents liked and excluding dislikes such as repetition.
Evaluation 3
We received feedback from teenagers at our college on early drafts of our film trailer and halfway through production. We used questionnaires and videoed questions to get their opinions on what could be improved. Their most common feedback was that the background music was too loud and drowned out the character's voices, so we made editing the sound our top priority. Overall, the audience feedback was very useful for improving our work.
Questionnaire Analysis
This document summarizes the results of a questionnaire about music video preferences. It finds that most respondents were between 18-20 years old and listened to house and dance music. Respondents enjoyed music videos with editing to the beat, exotic cars, and modern settings. They wanted to see performances in music videos and watched them at least twice a week. Most would prefer a performance-based video but also liked narratives.
Audience Questions and Feedback
This document summarizes the responses to a questionnaire sent to students to help determine the target audience for a pop music video. It shows that the target audience is primarily female aged 16-18 who listen to music on the radio and streaming services to relax. Respondents preferred creative, catchy videos with narratives over repetitive performance videos and said bad lyrics and tunes make for poor videos. Most respondents used Netflix/Amazon and social media, indicating those should be promotion platforms for the video.
Recommended
Q3 – powerpoint
The student learned valuable insights from target audience (TA) feedback gathered through focus groups, questionnaires, and Flickr responses. Focus groups provided an understanding of what the TA was interested in and what should be included or avoided in the music video. Questionnaires on media consumption habits justified planning decisions for the music video. TA feedback through all channels influenced the student's creativity and allowed them to create a music video tailored to the genre and audience.
Q3- What have you learned from your TA feedback
The document summarizes feedback received from TAs (teaching assistants) throughout the process of creating a music video. It discusses conducting focus groups and questionnaires in October and November to understand TAs' interests, consumption habits, and preferences regarding music, videos, and storytelling. The feedback received helped inform decisions about elements to include or avoid in the music video, and validated their initial plans and ideas. Flickr was also used to gather comments on work-in-progress images, influencing their creativity. Overall, the extensive TA feedback helped them create a music video tailored to the genre and audience.
Analysing media survey
Kellie Nee and James Wright conducted a media survey to inform their planning of a pop music video. Most respondents wanted to see a storyline as the main focus of the video. Over 80% wanted to see the artist included. Over 60% preferred realistic videos. Respondents provided ideas for enjoyable elements like behind-the-scenes footage and interesting storylines. Common dislikes included unrealistic editing and long videos. Most respondents were female ages 17-20, matching the target demographic for a pop genre video.
Analysing media survey
Kellie Nee and James Wright conducted a media survey to inform their planning of a pop music video. Most respondents wanted to see a storyline as the main focus of the video. Over 80% wanted to see the artist included. Over 60% preferred realistic videos. Respondents provided ideas for enjoyable elements like behind-the-scenes footage and interesting storylines. Common dislikes included unrealistic editing and long videos. Most respondents were female ages 17-20, matching the target demographic for a pop genre video.
Survey whole analysis
The document summarizes the results of a survey about music video preferences. It discusses questions asked in the survey about respondents' gender, age, favorite music genres and artists. For favorite artists Rihanna and Beyoncé were most popular. Respondents preferred upbeat, fast-paced music videos that were not repetitive. The survey results will help the creators design an R&B music video that appeals to their target audience, mainly females ages 10-21, by including elements respondents liked and excluding dislikes such as repetition.
Evaluation 3
We received feedback from teenagers at our college on early drafts of our film trailer and halfway through production. We used questionnaires and videoed questions to get their opinions on what could be improved. Their most common feedback was that the background music was too loud and drowned out the character's voices, so we made editing the sound our top priority. Overall, the audience feedback was very useful for improving our work.
Questionnaire Analysis
This document summarizes the results of a questionnaire about music video preferences. It finds that most respondents were between 18-20 years old and listened to house and dance music. Respondents enjoyed music videos with editing to the beat, exotic cars, and modern settings. They wanted to see performances in music videos and watched them at least twice a week. Most would prefer a performance-based video but also liked narratives.
Audience Questions and Feedback
This document summarizes the responses to a questionnaire sent to students to help determine the target audience for a pop music video. It shows that the target audience is primarily female aged 16-18 who listen to music on the radio and streaming services to relax. Respondents preferred creative, catchy videos with narratives over repetitive performance videos and said bad lyrics and tunes make for poor videos. Most respondents used Netflix/Amazon and social media, indicating those should be promotion platforms for the video.
Questionnaire results
This document summarizes the results of a questionnaire aimed at understanding the demographics of the respondent audience and how to best market a new music single and video. The results showed that the target audience is younger females who enjoy Drake's music and watch music videos primarily on YouTube. Most respondents felt music videos contribute to a song's success and prefer artistic/narrative styles. Social media and streaming were identified as important platforms for finding new music releases rather than magazines or radio. Given the artist's lack of recognition, an engaging music video and consistent advertising will be key to promoting the new single.
Questionnaire results!
The questionnaire about music preferences was successful in providing information to help focus a music project. Respondents indicated that a good front cover or concept art and good music with a variety of songs would appeal to them and make them more likely to buy an album. This feedback will guide the creation of the digi-pak for the finished music product.
question3
1) The document discusses audience feedback from a questionnaire about a music video.
2) Respondents unanimously classified the genre as R&B due to the urban clothing and fancy location.
3) 90% felt the video, CD cover, and advert worked well together, while 10% disagreed. Scores of 5/5, 4/5, and 3/5 were given.
Market research - Results analysis
This document summarizes the results of a survey about music video preferences. Key findings include:
- Respondents were evenly split between male and female.
- All respondents were between ages 17-25, the target demographic.
- Most get music through iTunes and downloads rather than YouTube.
- Rock and indie fans prefer performance or conceptual videos.
- All watch music videos and can provide opinions on styles.
- Performance and conceptual videos are equally liked.
- Most prefer performance videos featuring the artist over conceptual narratives.
- Respondents believe music videos help sales of the single/album.
- Videos help audiences connect to the artist and music.
- Videos are most commonly watched on computers
2. proposal
This proposal outlines a podcast called "Podcast of Legends" about the game League of Legends. The target audience is identified as people ages 18-24 who play League of Legends. Gender and social status do not matter for the content. Research on other successful podcasts will inform the production of this podcast to make it competitive. The proposal includes a schedule for the pre-production, production, and evaluation phases across 10 weeks. Research conducted includes surveys and interviews of the target audience to identify demographic information.
Audience Questionnaire and Feedback
Each slide poses a question asked from our questionnaire that we sent out. They also depict the feedback and various responses and and summary of what it meant.
Survey whole analysis
This document summarizes the results of a survey conducted by Chantelle Walker and Emma Gannon. The survey asked 8 questions to gather information about the demographics, music preferences, and music video preferences of respondents. The majority of respondents were female aged 10-21 who enjoy watching music videos weekly and prefer R&B, pop, and hip hop music. Beyoncé and Rihanna were cited as favorite R&B artists, and respondents indicated they liked up-tempo, fast paced music videos that correspond to the song. The survey results will help the authors create a new music video targeted at this audience.
Evaluation - Question 3
The document discusses audience feedback that was gathered for a pop music project targeting teenage girls. Research included defining the target audience, creating profiles of what they liked, and conducting a questionnaire. The questionnaire asked about expectations for music videos, CD packaging, and websites. This informed the creation of a music video, digipak, and website. A post-production questionnaire found the video was widely identified as pop and enjoyed, though one felt it belonged to another genre. Most feedback was positive, and the creator learned they could have more clearly defined the genre through including a dance routine.
Survey results
The survey results provide information to help guide the production of a music video. Question 1 found an equal split between male and female participants. Question 2 found that most participants were 17 years old. Question 3 found that indie/alternative and country were the most popular genres. Question 4 found that most participants watched videos regularly. Question 5 found that concept-based videos were preferred. Question 6 found that participants preferred videos with hardly any lip syncing and a balance of narrative. Question 7 found that developed storylines and scenic shots were most desirable elements. Question 8 found that the genre should influence the video style.
Final evaluation powerpoint
The document summarizes the various research methods used to inform the creation of a music video project, including primary research like surveys and focus groups, secondary research of the target artist and genre online, and analysis of audience feedback. Focus groups and surveys provided mostly positive feedback on designs and confirmation that the narrative and style fit the song well. Online research on the band Honne and genre trends helped select the band and genre. Audience feedback lacked in some areas but overall informed the look and direction of the final video project.
Target audience results anaylsis
The survey results show that the target audience for the music video is 17-22 year olds, and their most popular music genre is indie rock. When asked about their favorite types of music videos, the target audience preferred videos featuring bands performing over solo artists or narratives. Most watch music videos frequently and would visit an artist's website. The survey responses indicate that a black and white indie rock music video featuring a band's performance and alternative concept will appeal to the target demographic.
Results of questionnaire
1) The questionnaire results showed that pop and rock music are most popular, so the pop song chosen will appeal to the audience.
2) Most respondents were aged 15-20, which was the target age range.
3) Respondents preferred music videos that tell a story through the lyrics, so the video should do this.
Audience Feedback Results
The documentary received mixed feedback from viewers. It was rated as moderately informative, with some interviews deemed irrelevant. The editing was average, though it flowed continuously with some minor jumps. Visually, the archive footage and opening titles were engaging but some sound issues occurred from music overpowering speech and background noise. The music, cutaways, and range of interviews were generally seen as fitting the theme well. Both the radio advert and print advert effectively advertised the documentary through relating to its theme, though some vox pops were overshadowed in the radio version.
Mattthew maloneys presentation
The feedback from friends on the music video was very positive. Most respondents were between 18-21 years old, which matches the target audience. Nobody rated the video lower than 5 out of 10 for enjoyment. Different parts of the video resonated with different people. 83.3% thought the video seemed professional. Responses to an open-ended question about the video made the creators very happy and proud. Most said everything was great, with some noting that text could have been better synced to the music. 72.2% said they would purchase the song/video, which was a great outcome.
Audience research
The document discusses the results of an audience research survey conducted to inform the production of a music video. The survey found that the target audience is primarily female ages 17, who enjoy pop music genres. Most respondents watch music videos on YouTube and prefer music videos that have narrative plots depicted through cinematography. While most liked the proposed narrative idea, some found it confusing. Respondents felt the chosen song "Broke Her" by Yuna would suit the narrative. They provided additional ideas to consider for the music video.
Media evaluation 3
The survey of 12 people (10 female, 2 male) about a music video provided useful feedback. Most respondents preferred pop, R&B, and rock music. 7 people said they would buy an album/single, showing interest in purchasing music. Responses were split on whether the song stood alone or needed the video. 11 people said the lip syncing and video editing were flawless. All 12 people said they liked the music video overall. The advertisement and packaging design received mostly positive reviews. The survey thus helped gauge audience reception across different aspects of the project.
Presentation3
The document summarizes feedback from a survey of a band's target audience of 13-17 year olds on several media products, including a music video. The survey found that most respondents were male, as the band is male-led. Respondents responded positively to the music video, finding it "brilliant" and "charming" overall. Some suggested making the lead singer appear more masculine to appeal to male viewers. Respondents also felt the band's image and representation across products was effective at portraying their genre. However, the album cover design was not seen as appealing for in-store purchases in the genre.
Audience research results
The document summarizes the results of a survey about music video preferences. It found that the target audience is 15-18 year olds who watch music videos mostly on YouTube via their phones. They see the artist as the most important part of a music video and prefer videos with multiple locations but without a narrative. This information allows the surveyor to tailor their music video to attract the target audience.
Ancillary products
This document discusses the conventions Joseph Shepherd followed when creating ancillary products like a digipack and advert for a band. He researched existing media products to learn conventions like including a strong image of the artist on the digipack cover and having the advert and digipack use consistent branding elements to create synergy between the products. The digipack and advert he created both feature the band "Ocean Rise" to establish a brand identity.
Magazine ad
The document discusses the elements and conventions of magazine advertisements for music albums. It analyzes the student's magazine advert for an album, which adheres to most conventions by including the artist's name, album title, and image in a consistent font across materials. However, it does not include the album's release date. The advert provides information about the album and where to purchase it, and features the record label logo. An image of the album art and a quote from another publication add intertextual references.
Q5 was the editing used enough for the
The editing in the music video was generally well-received, with most respondents saying it clearly communicated the message and narrative. However, one person felt some continuity issues confused the timeline of events. This feedback will help the editors strengthen narrative clarity in future works. Praise for the editing noted how techniques like color grading, dissolves and diegetic sound enhanced the mood and matched the song, showing the editing effectively supported the overall product. While room for improvement exists, most responses validate the editors' skills and ability to use editing to augment their creative vision.
Question 3 what have you learned from
Joseph Shepherd gathered feedback from their target audience on a music video project about relationships through various methods: a focus group, questionnaires, and social media. The focus group provided early feedback on concepts and ideas that helped ensure the video would appeal to both male and female viewers. Screenings of rough cuts allowed for feedback that led to adding more of the male character's perspective through text messages. Questionnaires on the final video provided mostly positive feedback but one response noted issues with continuity editing. Overall, the target audience research helped the creators better understand what their viewers would like and dislike.
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Questionnaire results
This document summarizes the results of a questionnaire aimed at understanding the demographics of the respondent audience and how to best market a new music single and video. The results showed that the target audience is younger females who enjoy Drake's music and watch music videos primarily on YouTube. Most respondents felt music videos contribute to a song's success and prefer artistic/narrative styles. Social media and streaming were identified as important platforms for finding new music releases rather than magazines or radio. Given the artist's lack of recognition, an engaging music video and consistent advertising will be key to promoting the new single.
Questionnaire results!
The questionnaire about music preferences was successful in providing information to help focus a music project. Respondents indicated that a good front cover or concept art and good music with a variety of songs would appeal to them and make them more likely to buy an album. This feedback will guide the creation of the digi-pak for the finished music product.
question3
1) The document discusses audience feedback from a questionnaire about a music video.
2) Respondents unanimously classified the genre as R&B due to the urban clothing and fancy location.
3) 90% felt the video, CD cover, and advert worked well together, while 10% disagreed. Scores of 5/5, 4/5, and 3/5 were given.
Market research - Results analysis
This document summarizes the results of a survey about music video preferences. Key findings include:
- Respondents were evenly split between male and female.
- All respondents were between ages 17-25, the target demographic.
- Most get music through iTunes and downloads rather than YouTube.
- Rock and indie fans prefer performance or conceptual videos.
- All watch music videos and can provide opinions on styles.
- Performance and conceptual videos are equally liked.
- Most prefer performance videos featuring the artist over conceptual narratives.
- Respondents believe music videos help sales of the single/album.
- Videos help audiences connect to the artist and music.
- Videos are most commonly watched on computers
2. proposal
This proposal outlines a podcast called "Podcast of Legends" about the game League of Legends. The target audience is identified as people ages 18-24 who play League of Legends. Gender and social status do not matter for the content. Research on other successful podcasts will inform the production of this podcast to make it competitive. The proposal includes a schedule for the pre-production, production, and evaluation phases across 10 weeks. Research conducted includes surveys and interviews of the target audience to identify demographic information.
Audience Questionnaire and Feedback
Each slide poses a question asked from our questionnaire that we sent out. They also depict the feedback and various responses and and summary of what it meant.
Survey whole analysis
This document summarizes the results of a survey conducted by Chantelle Walker and Emma Gannon. The survey asked 8 questions to gather information about the demographics, music preferences, and music video preferences of respondents. The majority of respondents were female aged 10-21 who enjoy watching music videos weekly and prefer R&B, pop, and hip hop music. Beyoncé and Rihanna were cited as favorite R&B artists, and respondents indicated they liked up-tempo, fast paced music videos that correspond to the song. The survey results will help the authors create a new music video targeted at this audience.
Evaluation - Question 3
The document discusses audience feedback that was gathered for a pop music project targeting teenage girls. Research included defining the target audience, creating profiles of what they liked, and conducting a questionnaire. The questionnaire asked about expectations for music videos, CD packaging, and websites. This informed the creation of a music video, digipak, and website. A post-production questionnaire found the video was widely identified as pop and enjoyed, though one felt it belonged to another genre. Most feedback was positive, and the creator learned they could have more clearly defined the genre through including a dance routine.
Survey results
The survey results provide information to help guide the production of a music video. Question 1 found an equal split between male and female participants. Question 2 found that most participants were 17 years old. Question 3 found that indie/alternative and country were the most popular genres. Question 4 found that most participants watched videos regularly. Question 5 found that concept-based videos were preferred. Question 6 found that participants preferred videos with hardly any lip syncing and a balance of narrative. Question 7 found that developed storylines and scenic shots were most desirable elements. Question 8 found that the genre should influence the video style.
Final evaluation powerpoint
The document summarizes the various research methods used to inform the creation of a music video project, including primary research like surveys and focus groups, secondary research of the target artist and genre online, and analysis of audience feedback. Focus groups and surveys provided mostly positive feedback on designs and confirmation that the narrative and style fit the song well. Online research on the band Honne and genre trends helped select the band and genre. Audience feedback lacked in some areas but overall informed the look and direction of the final video project.
Target audience results anaylsis
The survey results show that the target audience for the music video is 17-22 year olds, and their most popular music genre is indie rock. When asked about their favorite types of music videos, the target audience preferred videos featuring bands performing over solo artists or narratives. Most watch music videos frequently and would visit an artist's website. The survey responses indicate that a black and white indie rock music video featuring a band's performance and alternative concept will appeal to the target demographic.
Results of questionnaire
1) The questionnaire results showed that pop and rock music are most popular, so the pop song chosen will appeal to the audience.
2) Most respondents were aged 15-20, which was the target age range.
3) Respondents preferred music videos that tell a story through the lyrics, so the video should do this.
Audience Feedback Results
The documentary received mixed feedback from viewers. It was rated as moderately informative, with some interviews deemed irrelevant. The editing was average, though it flowed continuously with some minor jumps. Visually, the archive footage and opening titles were engaging but some sound issues occurred from music overpowering speech and background noise. The music, cutaways, and range of interviews were generally seen as fitting the theme well. Both the radio advert and print advert effectively advertised the documentary through relating to its theme, though some vox pops were overshadowed in the radio version.
Mattthew maloneys presentation
The feedback from friends on the music video was very positive. Most respondents were between 18-21 years old, which matches the target audience. Nobody rated the video lower than 5 out of 10 for enjoyment. Different parts of the video resonated with different people. 83.3% thought the video seemed professional. Responses to an open-ended question about the video made the creators very happy and proud. Most said everything was great, with some noting that text could have been better synced to the music. 72.2% said they would purchase the song/video, which was a great outcome.
Audience research
The document discusses the results of an audience research survey conducted to inform the production of a music video. The survey found that the target audience is primarily female ages 17, who enjoy pop music genres. Most respondents watch music videos on YouTube and prefer music videos that have narrative plots depicted through cinematography. While most liked the proposed narrative idea, some found it confusing. Respondents felt the chosen song "Broke Her" by Yuna would suit the narrative. They provided additional ideas to consider for the music video.
Media evaluation 3
The survey of 12 people (10 female, 2 male) about a music video provided useful feedback. Most respondents preferred pop, R&B, and rock music. 7 people said they would buy an album/single, showing interest in purchasing music. Responses were split on whether the song stood alone or needed the video. 11 people said the lip syncing and video editing were flawless. All 12 people said they liked the music video overall. The advertisement and packaging design received mostly positive reviews. The survey thus helped gauge audience reception across different aspects of the project.
Presentation3
The document summarizes feedback from a survey of a band's target audience of 13-17 year olds on several media products, including a music video. The survey found that most respondents were male, as the band is male-led. Respondents responded positively to the music video, finding it "brilliant" and "charming" overall. Some suggested making the lead singer appear more masculine to appeal to male viewers. Respondents also felt the band's image and representation across products was effective at portraying their genre. However, the album cover design was not seen as appealing for in-store purchases in the genre.
Audience research results
The document summarizes the results of a survey about music video preferences. It found that the target audience is 15-18 year olds who watch music videos mostly on YouTube via their phones. They see the artist as the most important part of a music video and prefer videos with multiple locations but without a narrative. This information allows the surveyor to tailor their music video to attract the target audience.
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Ancillary products
This document discusses the conventions Joseph Shepherd followed when creating ancillary products like a digipack and advert for a band. He researched existing media products to learn conventions like including a strong image of the artist on the digipack cover and having the advert and digipack use consistent branding elements to create synergy between the products. The digipack and advert he created both feature the band "Ocean Rise" to establish a brand identity.
Magazine ad
The document discusses the elements and conventions of magazine advertisements for music albums. It analyzes the student's magazine advert for an album, which adheres to most conventions by including the artist's name, album title, and image in a consistent font across materials. However, it does not include the album's release date. The advert provides information about the album and where to purchase it, and features the record label logo. An image of the album art and a quote from another publication add intertextual references.
Q5 was the editing used enough for the
The editing in the music video was generally well-received, with most respondents saying it clearly communicated the message and narrative. However, one person felt some continuity issues confused the timeline of events. This feedback will help the editors strengthen narrative clarity in future works. Praise for the editing noted how techniques like color grading, dissolves and diegetic sound enhanced the mood and matched the song, showing the editing effectively supported the overall product. While room for improvement exists, most responses validate the editors' skills and ability to use editing to augment their creative vision.
Question 3 what have you learned from
Joseph Shepherd gathered feedback from their target audience on a music video project about relationships through various methods: a focus group, questionnaires, and social media. The focus group provided early feedback on concepts and ideas that helped ensure the video would appeal to both male and female viewers. Screenings of rough cuts allowed for feedback that led to adding more of the male character's perspective through text messages. Questionnaires on the final video provided mostly positive feedback but one response noted issues with continuity editing. Overall, the target audience research helped the creators better understand what their viewers would like and dislike.
Q1 target audience evaluation
The document evaluates feedback from 10 people on performance shots used in a music video to identify the stars. Respondents said the intimate, low-angle shot of one character created a feeling of closeness. Shots of the female star were praised for her natural expressions and facial communication skills in helping with identification. Shots of the male star also helped with identification by showing his more reserved expression in comparison. The conclusion is that the opening performance shots were effective in making the audience feel intimate with the characters and able to identify the stars of the video.
Q3 evaluation finished
The document summarizes research conducted with the target audience in October and November. In October, a focus group was held with 6 people to discuss a narrative about domestic abuse and provide feedback. Their responses helped shape the video by showing both positive and negative aspects of the relationship. In November, surveys were handed out to 20 people to understand how they consume music. Most listened on YouTube and Spotify rather than buying CDs. Further research is needed to understand how to promote a CD to this audience. Flickr was also used to gather feedback on draft materials from the target group.
Evaluation question 3 finished
1. The document describes the results of several rounds of focus group research and surveys conducted with the target audience for a student's music video project.
2. Initial focus groups helped refine the narrative and style of the video, influencing choices like using more location shots over studio.
3. Additional surveys found most audience members use YouTube and Spotify to watch and listen to music.
4. Showing a rough cut to a focus group provided feedback on improving cuts and scene transitions.
5. A final online survey confirmed audience understanding of the narrative and interest in the artist, but noted room for better transitions.
Eval q3
The document discusses feedback received from target audiences on a music video project. Initial questionnaires helped establish that the target audience preferred a narrative-based video set in countryside locations, featuring varied shot types and a strong, independent female star. Further feedback on rough cuts was positive about specific shots and that the narrative was understood. A final questionnaire found that performance shots clearly identified the star, there were enough close-ups, most understood the narrative, and the editing was clear. Feedback will help strengthen future projects.
Final cut pro x evaluation
1) The document discusses using various transitions and effects in Final Cut Pro X to convey ideas and enhance a music video story. A lens flare was used to add professionalism and romance.
2) Superimposing shots and adjusting opacity helped suggest someone being watched without appearing too harsh.
3) Transitions like cross dissolve were versatile for cutting smoothly on beat. Short transitions also allowed effective layering of images.
4) Various transitions helped convey different ideas like distortion or flashbacks. Consistent transitions maintained synergy across shots. Keyboard shortcuts made editing more efficient.
Q3 Media Evaluation
The document discusses methods used to gather target audience feedback for a music video project, including focus groups and questionnaires. It analyzes the effectiveness of these methods and identifies areas for improvement. Specifically, focus groups provided useful insights but could have benefited from more participants with media knowledge. Questionnaires had mixed success due to some irrelevant questions and would have been better conducted digitally. Overall, the feedback informed changes to the narrative and representation, but conducting additional focus groups throughout the process may have further strengthened the project.
What have you learned from target audience feedback
The document summarizes feedback received from various target audiences on a music video project. Focus groups provided feedback on portrayals of gender, themes, and locations. Older audiences advised against explicit content and felt a cover song could appeal if differentiated enough. Flickr comments helped select effective photos for promotional materials. Polls on Twitter but not Poll Daddy informed music consumption habits of the target demographic. Facebook feedback validated the final logo design. A questionnaire evaluated the finished video's identification of artists, narrative clarity, representation of artists, editing quality, costumes, locations, and ability to encourage music purchases.
Q3 evaluation
The document contains feedback from focus groups and surveys that the author conducted to understand how to best advertise and market a music video. Key findings include:
- Surveys found that most of the target audience (TA) consume music videos on YouTube and download music from iTunes, so these platforms should be used for advertising.
- Feedback groups helped the author understand that the narrative and emotions in the music video were clear to viewers.
- Respondents provided positive feedback on the editing, costumes, locations and close-ups used in the video, suggesting these elements were effective in conveying the intended message.
- While most questions yielded useful information, some were redundant or could have been worded better to provide
Question 3 of eval
1) The document discusses feedback received from focus groups of 16-18 year olds on a music video and promotional materials for a new artist.
2) The focus groups provided a "negotiated reading" of the song's lyrics rather than the desired reading, suggesting the relationship shown had idealized issues that should be highlighted.
3) Additional focus groups and feedback helped improve the music video narrative and promotional materials to better match the target audience's preferences and expectations.
Evaluation technologies
The document discusses several technologies used for evaluation purposes:
- Final Cut Pro was used to record a director's commentary for a music video by adding freeze frames to explain creative choices. It was difficult to sync the audio and freeze frames.
- ThingLink allows writing about features directly on web pages without covering up content, which the author found helpful for evaluation.
- Emaze was used to evaluate media production technology. The author found it creative, fun, easy to use, and professional looking.
- Prezi was introduced in AS Media and the author likes that it makes presentations more interesting than basic slideshows. It was used for evaluations and throughout the course.
Question 4 construstion
The document discusses the use of various tools in Final Cut Pro X during the editing and construction of a music video. It highlights select tools, such as trimming clips, cutting clips, moving clips, zooming tracks, adding markers, adding effects like black and white, adding transitions, adding text, and using slow motion/overcranking. The document provides examples of how these tools were used to edit footage, synchronize audio and video, create different scenes and moods, and construct the final music video project.
Whichtheoriescaniapplytomymusic 170131122644-170203132252
The document discusses various media theories and how they apply to evaluating the author's music video "Dreams".
1. It discusses Blumler and Katz's theory that audiences make choices about when and how they consume media. It also considers the music video providing "escapism" by drawing the audience into a narrative.
2. The music video aims to create social interaction and discussion by including an enigma and relatable relationship narrative that sparks debate.
3. The author analyzes how their video uses Barthes' narrative codes, particularly the enigma code to intrigue audiences and the symbolic code through text message shots that represent modern relationships.
4. Strauss's binary opposition theory is also
Media evaluation
Blumler and Kats suggested that audiences make choices about how and when they consume media based on various reasons and ways of reading media texts. The document discusses applying several communication theories to help understand how audiences might engage with a promotional package for a band called Indya, including theories about personal identity, gaining insight into oneself, negotiated readings, polysemy, signs and symbols, and cultural ideas. Specifically, it suggests that the music video for Indya explores themes of identity and feminism that could resonate with and provide insight for its target teenage audience.
Evaluation question updated
The document summarizes feedback received from the target audience of a music video project. Questionnaires and focus groups provided largely positive feedback on the star's convincing performance, use of locations, shots, and makeup. Some negatives included background extras being visible and a lack of shots. The feedback informed additional filming locations, shots, and transitions to better meet audience expectations. Overall, the target audience feedback helped shape the music video to effectively reach its intended 13-17 year old, predominantly female and working-middle class audience.
Portafolio virtual
Este portafolio virtual resume el proceso de aprendizaje de Fredy Vanegas sobre el sistema de gestión de calidad. Describe sus logros al comprender mejor la importancia de la calidad para el crecimiento empresarial. También resume las fuentes de aprendizaje utilizadas como lecturas, videos, talleres y discusiones con compañeros. Finalmente, identifica algunas dificultades iniciales como los términos técnicos y problemas de conexión, y formas de superarlas como repasar constantemente y buscar más fuentes de información.
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Managing Construction Risks - Robert Epstein, Greenberg Traurig
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Similar to Q3 – powerpoint
Audience research
The document summarizes the results of a survey conducted by a group of students to gather audience research for a music video they are creating. The survey included questions about demographics, music preferences, and what viewers like to see in music videos. Key findings included that the majority of respondents were 16-17 years old, slightly more were female than male, and UK rap was not the most popular genre but viewers enjoyed elements of performance, creativity and realism in music videos. This information helped the group refine their ideas for incorporating the right elements into their own UK rap music video.
What have you learned from target audience feedback
The document summarizes feedback received from various target audiences on a music video and related materials:
- A focus group provided feedback on the narrative, portrayal of characters, locations, and receptiveness to cover songs.
- A questionnaire of an older audience addressed what could offend and appeal to both modern and original song audiences.
- Flickr comments evaluated photos for the digipak and helped select effective images.
- A successful Twitter poll informed music consumption habits of the target audience.
- Positive Facebook feedback confirmed the finalized music institution logo.
- A final questionnaire evaluated the music video itself, confirming a clear narrative but suggesting one additional joint performance shot.
A2 Media Audience research - Dilraj Singh
Dilraj Singh conducted audience research through a questionnaire to understand what type of music sixth formers and staff enjoyed. The questionnaire found that most of the intended audience was between 16-18 years old and consisted of equal males and females. It also revealed that the audience prefers finding new music on social media and learning about artists this way. The responses helped the filmmaker understand that the audience would prefer a concept-based music video with a storyline and creative/unique elements that have a deeper meaning. This provided guidance on the type of narrative and style that would appeal most to the intended viewers.
Audience research
The document summarizes audience research conducted to inform the production of a music video. It includes questions asked of the target audience and the main findings. The research found that the target audience is mainly 16-18 year old females who watch music videos primarily on YouTube. They prefer videos with strong narratives and performances that make them feel sad or soothed. Most would watch a love-based video and suggested depicting a couple going through relationship challenges as the theme for the music video being produced. The audience research provided guidance on the genre, platform, themes, and story to focus on to create a successful music video for this audience.
Audiance research
The document discusses research conducted to inform the creation of a music video. Questionnaires were distributed to understand audiences' music preferences and magazine interests. A focus group was also held where two music videos were shown and feedback was collected. Results showed audiences preferred rock music and magazines like Rolling Stone. They also preferred music videos that clearly portrayed lyrics and had a storyline matching the song's pace. This research provided guidance on the type of music and video style that would appeal to the target audience.
What have you learned from target audience feedback
The document summarizes feedback received from various target audiences on a music video project. Focus groups provided feedback on portrayals of gender, themes, and locations. Older audiences advised against explicit content and felt a cover song was appealing. Flickr comments helped select photos for packaging. Polls on Twitter and Facebook guided advertising strategies and logo design. A final questionnaire evaluated the video's stars, narrative, editing, costumes, and ability to encourage music purchases. Minor changes were identified to better establish themes and the artist duo. Overall, the feedback helped strengthen audience appeals.
What have you learned from target audience feedback
The document summarizes feedback received from various target audiences on a music video project. Focus groups provided feedback on portrayals of gender, themes, and locations. Older audiences advised against explicit content and felt a cover song could appeal if differentiated enough. Flickr comments helped select effective photos for promotional materials. Polls on Twitter and Facebook guided choices about advertising platforms and logo design. A final questionnaire evaluated audience understanding of narrative, stars' image, editing, costumes, locations, and interest in purchasing the artists' music. Minor revisions were identified to clarify relationships and better distinguish flashbacks. Overall, the feedback was positive and helped tailor the project to target audiences.
What have you learned from your audience
The document summarizes feedback received from various surveys and discussions on a band's music video, album cover, tour poster, and album poster. Feedback was generally positive for the music video and tour poster, but more mixed for the album cover. The band found interviews and feedback from their media class to be most useful, as they provided more detailed and qualitative feedback than surveys. Conducting audience research through interviews on what the target market wants in music videos helped inform the design of their products.
Audienceresearch
The document discusses the results of a survey conducted through Survey Monkey to research the target audience for a music video and promotional package. Some key findings were that YouTube is the most popular way to watch music videos due to accessibility on mobile devices. Respondents preferred music videos that tell a story and match the song lyrics visually over more serious or thoughtful videos. They also wanted CD packaging to include track listings, lyrics, and band information/stories. Additional DVD content such as backstage footage and messages from the band were popular. Respondents favored a mix of colors like pastels and dark tones for packaging design.
Q3 - What have you learned from your audience feedback?
The document discusses feedback received from various questionnaires and focus groups conducted to inform the creation of promotional materials, including a digipack, poster, and music video.
For the digipack questionnaire, the respondent learned that photos are the main attraction and most prefer dark colors and band images/logos. For the poster questionnaire, responses indicated making it non-gender specific and using one large image of the artist with little text. The music video questionnaire found most watch videos online, so it should be designed for online promotion in HD. Focus groups provided valuable feedback on minor flaws and suggestions to improve the music video draft.
Q3. What have you learned from your audience feedback?
The document discusses feedback received at various stages of a film marketing campaign project. It describes conducting primary research to validate the target audience, secondary research on similar films using IMDb and Pearl and Dean, and receiving feedback from rough cut screenings to improve the teaser trailer. Feedback helped clarify the plot and increased appeal. Final screening feedback on the teaser, poster, and magazine showed the marketing campaign was successful at presenting a cohesive narrative and appealing to the target audience.
Question three media
Leah Aston created a questionnaire to gather feedback on a music video and ancillary tasks from their A2 course. They found that an online questionnaire distributed via social media was an effective way to easily share the survey and collect qualitative and quantitative data. The questionnaire included nine questions about various aspects of the music video and ancillary tasks like the digipak and album advert. Based on the results, most respondents had positive impressions of the music video and felt it adhered to pop genre characteristics. They also felt the editing and ancillary tasks were successful matches for the genre. However, some noted the locations in the video were confusing and the white color of the ancillary tasks didn't catch attention as well.
Questionnaire results
The document summarizes the results of a 30 question questionnaire about music video and CD cover preferences. It finds that the sample of respondents was evenly split between male and female, mostly aged 16-18, and preferred R&B and pop music genres. Most respondents said they liked to watch MTV Base and preferred performance-based music videos that featured their favorite artist. They expected to see genres and choreography in R&B music videos and consumed music mostly online or through TV advertisements. The analysis suggests targeting 16-18 year olds for an R&B or pop music video to be promoted on MTV Base featuring genres and choreography.
Evaluation !uestion 3
The document discusses how the author conducted three audience surveys at different stages of creating a music video, website, and digipak to gather feedback. The pre-project survey established popular music genres and how audiences consume music. The mid-project survey provided advice to improve their work. The end survey evaluated their final products. They used the feedback to select dance as the genre and improve elements like their research and planning based on mid-project comments.
Ev 3
The document discusses audience research conducted to inform the creation of a music video. Surveys found that the target audience is 17-30, and that comedic videos with narrative structure and references to lyrics are popular. However, interviews provided more nuanced feedback, such as that the connection between lyrics and visuals depends on genre. Audience research helped confirm creative choices like using a narrative and humor, but also highlighted technological influences to consider, like audiences preferring to download music digitally rather than buy CDs. For future projects, broader research with a wider age range would provide more useful guidance.
Question 3
The artist conducted audience research through an online questionnaire to understand what would appeal to their target audience of people who enjoy synthpop and new wave genres. The questionnaire asked about respondents' music preferences, why they watch music videos, and their preferences for video styles. Though the response was low, it helped the artist refine their plans for the music video, packaging, and advertising. Feedback from showing an early cut to classmates also provided useful guidance on lighting, shots, and capturing the mood of the song. This additional research helped the artist further improve their work.
Q3 evaluation
- The document summarizes research conducted with a target audience in October through December to develop and gather feedback on a music video.
- In October, a focus group provided feedback on the narrative and confirmed the topic of domestic abuse was suitable but needed delicate handling.
- Research in November found that most audience members consumed music videos on YouTube and Spotify.
- In December, feedback on an early cover design helped improve the layout and add more text.
- Post-release feedback confirmed the video successfully conveyed the narrative without offending viewers.
Evaluation on research
The document summarizes the results of audience research conducted to help plan a music video project. A questionnaire was administered to 20 people to understand preferences around music genres, video conventions, and technology used for music consumption. Tally charts were used to analyze responses, which were then displayed in pie charts and bar graphs in Excel. Key findings included indie/soul and pop being most popular genres and over three-quarters of people watching music videos for entertainment. Narrative structure and multiple locations were preferred for videos. An audience profile was then created to apply the helpful research to project planning.
Evaluation - Question Three
Through audience feedback on social media platforms and interviews, the document summarizes what was learned about the promotional package created for a band. Feedback indicated that the music video's editing, storyline, and live performance elements were effective overall. The digipak and magazine ad were praised for their simple yet eye-catching designs that matched the retro punk style. Suggestions included making the storyline and genre conventions in the video clearer and redesigning one graphic element digitally for consistency.
Survey analysis
- The survey found that 73% of respondents were female and 75% were ages 14-25, so the promotional package should target younger females.
- Watching music videos daily/weekly is important for selling an artist, so the video made must encourage repeated views.
- Respondents said they most often access music videos through YouTube, so the video should be advertised online.
- A live/narrative performance was the most appealing convention for the video. Teasers and existing artist interest also encourage views.
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Q3 – powerpoint
- 1. Q3 – WHAT HAVE YOU LEARNED FROM YOUR TA FEEDBACK
- 2. OCTOBER – TA Focus Group Research My partner and I created a list of questions to ask ourTA group. Some of them being basic questions to get a general idea of what our target audience was interested in.We asked a range of questions going from what colours would suit the age and genre as well as what kind of story would they have liked to see. Some of the questions we asked we ‘Do you understand the narrative?’The results we received were extremely helpful as it gave us an insight in what we should include within the music video and what to avoid.
- 3. November –TA Consumption ■ In November, my partner and I conducted a questionnaire to hand out to a range of student throughout the Sixth Form about their general consumption of media products.This was helpful as it would have influenced our planning of how to produce and sell our music video. Here are a few questions with the results. 1, Do you buy music? Yes No 13 2 5 0 2 4 6 8 10 12 14 Download Physical Copy Other IfYes, how do you buy them? If Yes, how do you buy them?
- 4. More questions 1 4 5 7 3 0 1 2 3 4 5 6 7 8 None 1-3 Hours 4-6 Hours 7-10 Hours 11+ Hours Hours listened to a week Hours listened to a week
- 5. November –TA Consumption Results ■ The results we received from that questionnaire were better than expected due to our previous plans and ideas for the music video. Although some of the answers were obvious, we thought it was useful to get a solid answer to justify our reason for making the music video the way it was.
- 6. FlickrTA Response We used Flickr as a way of showing theTA the images we gathered and this allowed the public to view and comment their thoughts on the images.This was helpful as it influenced our creativity by having people opinions and advice for our advert and DigiPak.This was also our way of showing our progress off to the board and public.
- 7. Overall Summary ■ In the end, the summary of ourTA feedback was extremely helpful as it influenced our creativity as we had many ways for theTA to give their opinions and advice on what worked and what didn’t. I feel that this was successful as because we had so muchTA feedback, it allowed my partner and I to create a music video that suited the genre as well as the audience.