Julie Wood, Oxfam GB www.charitycomms.org.uk/events

1. Measuring and Communicating
Your Impact Conference
29 June 2011
CharityComms is the professional membership body for charity communicators. We believe charity communications
are integral to each charity’s work for a better world.
W: www.charitycomms.org.uk T: 020 7426 8877

2. Communicating openly—the good, the
bad and the ugly
Julie Wood
29 June 2010

3. Past 4 years, Oxfam has been on a journey
of greater openness and transparency
Raft of policies and reports
– Accountability report
– Complaints Policy
– Open Information Policy
– Evaluations Policy

4. Why these policies matter to
communications
We have an obligation to report anything
unless it puts our staff, partners, and
beneficiaries at risk
Embarrassment is not a reason to hide the
truth

5. Case studies of putting this into practice
2006-2007 Accountability Report

6. Case studies of putting this into practice
Fraud— tsunami and Pakistan examples

7. Top tips for communicating difficult info
Have a system in place to ensure that
those closest to you find out from your
organisation, not on the 10 o’clock news
Openness creates an increased level of
risk, but only if it isn’t managed
Changing organisational
culture will take the
longest amount of time

8. Thank you!
Questions, comments?