This document summarizes a conference on measuring and communicating impact. It provides details on the conference, including the date and host organization. The document outlines several key topics that were covered in the conference: - Defining what is meant by "impact" and how it differs from outputs - The importance of communicating impact through multiple channels to different audiences - Using digital storytelling and social media to effectively communicate and showcase impact in a real-time manner - Tips and best practices for using digital storytelling techniques to engage supporters and showcase how their contributions create positive change.

1. Measuring and Communicating
Your Impact Conference
29 June 2011
CharityComms is the professional membership body for charity communicators. We believe charity communications
are integral to each charity’s work for a better world.
W: www.charitycomms.org.uk T: 020 7426 8877
30/06/2011

2. asthma.org.uk

3. Using social media
to shout about impact
Claudine Snape
29 June 2011

4. What do we mean by impact?
Outputs – the Impact – the changes,
services you deliver benefits or other effects
Language that happen to supporters as
To provide a result of using your
To support services
To enable Language
To offer To improve
To run To increase
To deliver To reduce
To establish Greater
fewer c NCVO May 2010

5. Communicating impact
Impact should be communicated through a range of
channels to multiple audiences
Impact should be tailored for different channels and
relevant tactics employed
Social media offers benefit of showing real time
impacts
can be used not only to communicate impact but can
be fundamental to making change happen

6. Shouting about impact
using digital storytelling
Photographer: Mike Grenville http://www.flickr.com/photos/mikegrenville/373549420/in/gallery-moebius14-
72157622917108565/

7. Digital storytelling
Text, videos, photos, Tweets, Facebook posts,
online/offline – it’s all storytelling
Digital storytelling is different, because it invites the
listener to become part of the story
Gives people a real-world outcome
It has to be easy and clear
Mix engaging storytelling with direct asks

8. Friends have more impact

9. How to do it well…

10. Multimedia approach

12. Show real world impact

13. How to say thank you

14. Discussion within groups
What do you think worked well?
What aspects could you use at your organisation?

15. Ways to contribute to a story
After every action… share
Have they made a donation?
Signed a petition?
Registered for an event?
Signed up for newsletter?
Been a beneficiary?
Encourage them to tell their friends & say why…

16. Supporters will tell your story
(if you ask)

17. The ‘nudge’

18. Use supporter stories for appeals

24. Importance of recognition
Feedback is king
Make people feel part of a
community
Show how they made
a difference
Build a sense of
achievement

25. that warm fuzzy feeling
‘Long after people forget what you did for them
they will remember the way you made them
feel.’
Walt Disney

26. Use impact language
Combine channels and formats
Give supporters regular
opportunities to engage
Hype up supporters’ stories
Engage in dialogue, don’t just broadcast
Encourage staff to be social media champions
Create stories to share – externally AND internally

27. Individual task
Create a story to demonstrate the impact of your
charity
1) Quantify end outcome with statistics
2) illustrate the proposed activity/service and number
of people targeted
3) outline individual story before activity/service
4) outline change after activity/service
5) Repeat end outcome linked to individual story
c NCVO’s communications circle May 2010

28. asthma.org.uk