James Barker, NSPCC Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Social media campaigns I wish
I’d done….
#JustATampon
Plan UK
James Barker
@jamesbarker82
Digital Marketing Manager
NSPCC

2. A bit about me….

3. About me
Digital Marketing experience
– Shelter
– Concern Worldwide
– Elton John AIDS Foundation
– NSPCC
Digital fundraising focus
- Email
- Paid search/SEO
- Supporter journeys
- Social media advertising

4. What makes
a good Social
Media
Campaign?

5. What makes a good Social Media
Campaign?
Integration
Made to Stick
• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories
Sharing
Fundraising
basics

6. PLAN UK

7. Plan UK

8. #JustATampon

10. #JustATampon
Breaking taboos
Tangible donation
Celebrity driven
Media partner
Content strategy
INTEGRATION

11. Coverage
Celebrity and supporter led
Opinion pieces
Humour

12. Content Strategy
Compelling case studies Stopping the myths

13. Analysis

14. Analysis
Media hits: 36 Circulation: 31.7
million
Buzzfeed, Daily
Mail, Telegraph,
Independent, Huff
Post, Mirror,
Metro, Marie Curie,
Good Housekeeping
and Cosmopolitan.
Website traffic
doubled in the
week of the
campaign.
Jon Snow RT – 1.1k

15. Thank you
@jamesbarker82

16. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

17. Seminar
25 June 2015
London
#commscampaigns
Social media
campaigns I wish
I’d done
Turn people power into donations