Matt Collins, Platypus Digital Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Jessica’s Promise
Jessica’s Promise

2. Jessica’s Promise
The idea

3. Jessica’s Promise
Yet another social
media campaign.
What Jess actually did
“I have no idea how to use Twitter.”
- Jessica
Mastering Google Grants 13/02/2015

4. Jessica’s Promise
She got attention
Mastering Google Grants 13/02/2015

5. Jessica’s Promise
● Raffles
● Dinners
● Quizzes
● etc
● etc
● etc
She did all the usual events

6. Jessica’s Promise
Why Jessica did her video
'I did the first video because I was so bored running the
Half Marathon that I started talking to my phone.
I posted it thinking only my friends would watch it and I'd
raise £100.
I went to bed then woke up to £1,000 having been donated
on my page overnight - most from people I'd never met.
It was mad.'

7. Jessica’s Promise
The Day I Met Jessica

8. Jessica’s Promise
Why Jessica’s campaign is so great
The video is rubbish - but
it’s out there
Jessica is not incredible –
but she’s raising money
anyway
Every charity has a
Jessica - if not loads of
them

9. Jessica’s Promise
The result

10. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

11. Seminar
25 June 2015
London
#commscampaigns
Social media
campaigns I wish
I’d done
Turn people power into donations