Force field analysis is a technique used to assess the factors that influence a situation. It examines the driving forces that promote change and the restraining forces that maintain the status quo. The model depicts these forces in a tug-of-war. The procedure involves defining the current and desired situations, listing the driving and restraining forces, scoring each force, and analyzing the results to determine if change is possible and how to influence stakeholders. The document provides an overview of force field analysis, the model, procedures for conducting an analysis, and an example analysis of implementing centralized advertising software.

1. FORCE FIELD
ANALYSIS
BY,
CHANDRAK TRIVEDI
MELBIN SUNNY
ROSHAN SWAR
Team Teaching Strategy and Techniques
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2. OVERVIEW
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• What is
Force
Field
Analysis?
• Force
Field
Analysis
Model
• Procedure
s
• Analysis

3. What is Force Field Analysis?
 Force-field analysis is an influential
development in the field of social science.
It provides a framework for looking at the
factors (forces) that influence a situation.
 According to Kurt Lewin, “An issue is
held in balance by the interaction of two
opposing sets of force – those seeking to
promote change (driving forces) and those
attempting to maintain the status quo
(restraining forces)”.
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4. FORCE FIELD ANALYSIS
MODEL
 Model built on this idea
that forces – person,
habit, customs, and
attitude – both drive and
restrain change.
 Used at any level to
visualize the forces that
may work in favor and
against change issue
initiatives.
 The “tug-of-war” between
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5. FORCE FIELD ANALYSIS
MODEL
 The Force field model is a method to:
 Investigate the balance of power involved in an
issue.
 Identify the most important players (stakeholders)
and target groups for campaign on the issue.
 Identify opponents and allies.
 Identify how to influence each target group.
 Purpose
 To decide whether to go ahead with the change;
 To increase your chances of success, by
strengthening the forces supporting change and
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6. PROCEDURE
 Step 1: Describe/Define the current situation.
 Step 2: Defining the Change Objective.
 Step 3: list all the forces driving change toward
the desired situation.
 Step 4: List all the force resisting change
toward the desired situation.
 Step 5: Discuss and interrogate all of the
forces.
 Step 6: Allocate a score to each of the forces
using a numerical scale.
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7. ANALYSIS
 Advertisement available more
Quickly (+4)
 Accountability and integrity of
information (+3)
 More free time to do other
important work (+2)
 Reduced manpower in Ad
collection counter (+3)
 More participation of agency (+3)
 The Newspaper will get
published on time and increase
revenue (+3)
 More beneficial for agencies (+3)
 More participation of agencies
 Cost of Technology for company
and agencies (-5)
 Manpower need to be trained (-
3)
 Increase the attack surface (-3)
 More resources is required to
monitor and troubleshooting (-4)
 Staff and agencies dislike new
process (-3)
 Technical issues (-2)
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POSITIVE FORCES ( + ) NEGATIVE FORCES ( - )
Implementing centralized advertising web based software for ABC Times

8. TIP
 It's important to identify as many of the factors
that will influence the change as you can.
Where appropriate, involve other people, such
as team members or experts in your
organization.
 Carry out a Force Field Analysis at the very
beginning of a project with a diverse team
because it will significantly increase the
likelihood of a successful outcome.
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9. CONCLUSION
 Force Field Analysis is a useful decision-
making technique. It helps you make a
decision by analysing the forces for and
against a change, and it helps you
communicate the reasoning behind your
decision.
 It helps us to anticipate all the forces involved
whether logical, emotional and political.
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10. Thank You10