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A Case Study: Pizza Hut

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A Case Study: Pizza Hut

  1. 1. By Ignacio Gabriel P. Vargas
  2. 2. HUH? WHAT’S PIZZA HUT? • Pizza Hut is an American restaurant chain, mostly known for their pizzas and other side dishes. • Pizza Hut is an internationally recognized brand, with over restaurants in more than 65 countries in the world • They have recently joined the social media scene, only making their official Facebook page last July. Although they are not quite active on their Facebook page, they seem to be very active on other sites such as Twitter and Instagram. Click on the icons to go to the official Pizza Hut pages!
  3. 3. AS A PIZZA BRANCH • As a pizza branch, or a food branch for that matter, Pizza Hut is currently trying to appeal to the younger audiences and compete with other types of food including McDonald’s, Jollibee, or other pizza branches such as Domino’s and Papa John’s. • With the coming of the age of technology, social media has taken over the generation and it must be utilized by companies such as Pizza Hut
  4. 4. GET ON THE SOCIAL MEDIA BUS… The main approach that Pizza Hut has taken is to get on social media (they joined Twitter in 2007)
  5. 5. AND ON THE SOCIAL MEDIA PLANE! (DIFFERENT PLATFORMS!)
  6. 6. USING CLEVERNESS HELPS On Halloween, Pizza Hut tweeted this:
  7. 7. FRIENDLINESS HELPS TOO
  8. 8. SOMETIMES MORE THAN A FRIEND…
  9. 9. EVEN THE PHILIPPINES PIZZA HUT HAS CAUGHT THE SOCIAL MEDIA FEVER!
  10. 10. WHO WAS INVOLVED IN THEIR STRATEGY In this case, the social media managers of Pizza Hut and the customers or social media users play the biggest roles in their strategy. First of all, the managers have to create a Pizza Hut identity for the social media sites for the users to see. In this case, the managers have chosen to go for a goofy and funny identity, which not only gets the product name out there, but also entertains the users. The users then have to react to Pizza Hut’s social media identity in terms of retweets, shares, likes replies, favorites, etc. This then determines if social media will help their sales.
  11. 11. RESULTS? • According to Topsy, Pizza Hut has received almost 200,000 mentions on Twitter on the past 30 days, and getting at least 5,000 mentions every day for the past month.
  12. 12. THE THREE METRICS ON FACEBOOK • According to a research by TrueSocialMetri cs.com, Pizza Hut is said to be very balanced in regards to the three metrics: Conversation Rate (comments per post), Amplification Rate (shares per post), and Applause rate (likes per post).
  13. 13. RESULTS? • In short, I believe that Pizza Hut has successfully transitioned into the social media world and using it not just to market their product, but also to entertain their customers
  14. 14. INSIGHTS I learned how success in social media can play an important role in the success of a certain product or company. It was nice to see that many other companies, not just Pizza Hut, are jumping on board and using social media not just to sell and make money, but also to entertain social media users.
  15. 15. SOURCES: http://pizzahut.com http://topsy.com/analytics?q1=Pizza%20Hut&via= Topsy https://www.truesocialmetrics.com/blog/top-5- american-pizza-brands

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