Instagram for marketing: The lay of the Instagram land and how it is used by major brands and small businesses alike to attract customers.

1. INSTAGRAM MADNESS.
How to use Instagram for your business and to attract tourists.
October 15, 2014

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WHO WE ARE
@daniellalimoli @ohiofoodlovers @joevargo
@cementmarketing @columbusmuseum @experiencecolumbus

3. TELLING YOUR BRAND’S STORY WITH INSTAGRAM.
Instagram for marketing.

4. WHY SHOULD YOU CARE?
Instagram is the new Facebook.

5. IT’S GROWING FASTER THAN ANY OTHER NETWORK.
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6. IT’S GROWING FASTER THAN ANY OTHER NETWORK.
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7. REGARDLESS, ONE THING IS CERTAIN.
Photography/like-centric social networks are leading the charge.
What do Pinterest and Instagram have in common?
- Photo centric
- Everyone can like any public photo/pin (even brands)
- Conversations, likes or re-pins are all stored under photo
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8. CASE STUDIES.
The good, the bad and the ugly.

9. HOCKING HILLS TOURISM ASSOCIATION
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10. HOCKING HILLS TOURISM ASSOCIATION
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W HOTELS

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W HOTELS

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ROWE BOUTIQUE

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ROWE BOUTIQUE

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PIZZAHUT
Worst practices.

16. BEST PRACTICES.
How your brand can get started, right now.

17. HAVE NO FEAR
Your content marketing goal should be the same—to engage and
reward your audience with: information, entertainment, prizes and
discounts.
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18. BUT HOW?
Say good-bye to the middleman and find a brand ambassador within
your ranks.
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19. WHAT SHOULD MARKETERS DO TO ADAPT?
Incorporate photography and image-based storytelling into voice and
social message.
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20. CURATE A STRATEGIC COLLECTION.
Have a strategy behind your photography, including voice, mood and goals.
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BEST PRACTICES.
Keep these tips in mind as you post.
- Measure your performance to track what’s working and what isn’t.
- Invest time and immerse yourself in the community.
- Interact with followers and potential customers.
- Post regularly, but no more than 1-2x daily.
- Give your ambassador total control.

22. THANK YOU.
We have enjoyed preparing this presentation. If you have any questions, please email
daniella@cementmarketing.com or call 614-564-9216.
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