This PowerPoint outlines the process of the MSU Spring Grad Fair. This was my big project while I was a marketing and social media intern at the Bookstore. I believe this event turned out to be a huge success, due in large part to the effective social media campaign.

2. •
•
•
•
•
We decided on the first meeting to invite MSU’s
mascot, Boomer, to attend

3. Office of the registrar
•Their role was to
ensure seniors had
completed all the
academic
requirements to
walk.
Financial Services
•They made sure
students did not
have any fines or
payments due that
would block them
from graduating and
receiving their
diploma.
Financial Aid
•This department
mostly talked to
students about
post-schooling loan
payments.
Alumni Association
•Their main goal was
to set students up
with resources to
keep up with MSU
events once they
graduated. They also
encouraged people
to join the alumni
association.
Grad College
•They helped decide
if getting a masters
degree was right for
students. They also
helped students fill
out the proper
paperwork to apply
to their graduate
program.
Career Center
•The career Center’s
main purpose was
to advertise their
new app,
“Handshake.” It was
a way for Missouri
State students to
make career
connections after
graduation.

4. •
•
•
•
•
This was the frontside of the
pamphlet we passed out.

5. Top Left: Photo I took showcasing T-shirt design. Top Right: Graphic used on social media.
Bottom Left: Post on IG advertising giveaway prize. Bottom Right: Photo I took of cap and tshirt

6. •
•
•
•
•
•
•
•
•
•
•
Facebook# Reached
Responses Instagram Likes # Reached
48
298
3,200
12,600
GRAD FAIR SOCIAL MEDIA
STATISTICS

7. The Bookstore categorized the profits
into 2 sections: Caps/Gowns and Regalia.
Graduation Caps and Gowns: $19,368
Regalia: $3,188
Total profits for Spring Grad Fair: $22,558