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BLE Beacons & You: Breaking the IoT Barrier #MNSearch

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#MNSummit - Personalized hyperlocal marketing with Bluetooth powered wireless beacons has blown up in recent years. This latest evolution in the Internet of Things (IoT) allows retailers, venues and marketers to reach and target new and existing customers in ways never before possible. In this PPT with IoT and SEO expert Casey Markee learn about beacon technologies, case studies and best practices that will allow you to get off and running in 2016!

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BLE Beacons & You: Breaking the IoT Barrier #MNSearch

  1. 1. @MediaWyse #MNSummit @MnSearch
  2. 2. @MediaWyse #MNSummit @MnSearch Get this Presentation @ Slideshare:
  3. 3. @MediaWyse #MNSummit @MnSearch  Beacons as Lighthouses  Hyperlocal Marketing  The 411 on Beacons  iBeacon vs. Eddystone  Beacon Case Studies  Designing your Beacon Campaign  Session Takeaways & Resources What will we Learn Today?What will we Learn Today?
  4. 4. @MediaWyse #MNSummit @MnSearch Beacons as Lighthouses
  5. 5. @MediaWyse #MNSummit @MnSearch “One simple purpose in life. I'm a beacon. I send out my signal. That's all I do.” - The Lighthouse
  6. 6. @MediaWyse #MNSummit @MnSearch “BLE Beacons are the Lighthouses of the 21st Century.”
  7. 7. @MediaWyse #MNSummit @MnSearch “Beacons are low-cost transmitters that use Bluetooth Low Energy to provide Bluetooth smart devices a new level of proximity awareness” - Casey Markee
  8. 8. @MediaWyse #MNSummit @MnSearch Beacons are the KEY contextual component of the Internet of Things (IoT). They alone have near universal compatibility with mobile devices!
  9. 9. @MediaWyse #MNSummit @MnSearch Hyperlocal Marketing
  10. 10. @MediaWyse #MNSummit @MnSearch Remember Minority Report?
  11. 11. @MediaWyse #MNSummit @MnSearch Image Credit: MobileLeadsLocal.com Beacons = “Convenience Marketing” “Delivering a personalized marketing message for a product or service in real-time to a target consumer exactly when they need it!” - Casey Markee
  12. 12. @MediaWyse #MNSummit @MnSearch The 411 on Beacons
  13. 13. @MediaWyse #MNSummit @MnSearch Main Beacon Wireframes & Evolutions
  14. 14. @MediaWyse #MNSummit @MnSearch Beacons are Small but POWERFUL! Beacons are about the size of a quarter and cost between $5-80 each.
  15. 15. @MediaWyse #MNSummit @MnSearch Beacons are Small but POWERFUL! Beacons are about the size of a quarter and cost between $5-80 each. Visit bit.ly/beacon-hardware-guide For a Full Review of Beacon Price Points
  16. 16. @MediaWyse #MNSummit @MnSearch How do Beacons Work?
  17. 17. @MediaWyse #MNSummit @MnSearch What can you do with Beacons? Image Credit: Kinetica.mobi
  18. 18. @MediaWyse #MNSummit @MnSearch  Facebook “Places Tips” trigger when within 100 ft of beacon.  Serve a “Welcome Note” to Visitors.  Serve prompts to “Like” the page or “check-in.”  Feature posts from your page or those of your Fans. Facebook Beacons: Cool but Limited. http://bit.ly/facebook-beacons
  19. 19. @MediaWyse #MNSummit @MnSearch  Provides a “Local Tips” option for retailer but it’s App-Based.  Works to “collect” unique device IDs for remarketing purposes  Retailers can build up a database then target on Facebook, Twitter  Xone Analytics dashboards allows attribution and tracks visits from online retargeting Yext Xone Beacons: Local Retargeting Focus http://bit.ly/yext-beacons
  20. 20. @MediaWyse #MNSummit @MnSearch Apple iBeacons: App-Focused & Hot  App-Based (put can also use Apple PassBook)  Proprietary (but does work on Android)  Can send messages only through UUID (Universal Unique Identifier)  No use of EIDs (Ephemeral Identifiers)
  21. 21. @MediaWyse #MNSummit @MnSearch Google Eddystone: The New Kid on the Block!  Supports URL and App for messaging.  Open-Source (available on GitHub)  Can send messages through UUID (Universal Unique Identifier), URL or Telemetry.  Uses EIDs (Ephemeral Identifiers) for secure tracking.
  22. 22. @MediaWyse #MNSummit @MnSearch Why should you use Beacons? Image Credit: Swirl.com
  23. 23. @MediaWyse #MNSummit @MnSearch
  24. 24. @MediaWyse #MNSummit @MnSearch “By adding significantly more capacity to advertising transmissions, Bluetooth 5 will further propel the adoption and deployment of beacons to users around the world. ” - Mark Powell, Bluetooth SIG
  25. 25. @MediaWyse #MNSummit @MnSearch
  26. 26. @MediaWyse #MNSummit @MnSearch There will be 4.5 Million Beacons installed in the US by 2018!
  27. 27. @MediaWyse #MNSummit @MnSearch “400 Million Beacons Worldwide by 2020” - ABI Research
  28. 28. @MediaWyse #MNSummit @MnSearch “Eddystone forecast to become the dominant beacon standard by 2020” - ABI Research, 2015
  29. 29. @MediaWyse #MNSummit @MnSearch Why Eddystone?
  30. 30. @MediaWyse #MNSummit @MnSearch Why Eddystone? 800 million additional users ready to interact with beacons as Android makes up 80% of smartphone market
  31. 31. @MediaWyse #MNSummit @MnSearch Why Eddystone? Google I/O “Beacon Tools” Launch http://bit.ly/beacon-tools
  32. 32. @MediaWyse #MNSummit @MnSearch Why Eddystone? Google I/O “Beacon Tools” Launch Google Beacon Tools for Android and iOS can be used to provision a beacon, attach content, and serve it through your apps!
  33. 33. @MediaWyse #MNSummit @MnSearch The Future for Mobile is all about the “Digital Concierge”
  34. 34. @MediaWyse #MNSummit @MnSearch Did you know you can already use BLE beacons to “check-in” to your hotel?
  35. 35. @MediaWyse #MNSummit @MnSearch iBeacon Case Study: Starwood Hotels (SPG)
  36. 36. @MediaWyse #MNSummit @MnSearch Or use them to “navigate” your next trip to the grocery store?
  37. 37. @MediaWyse #MNSummit @MnSearch iBeacon Case Study: Marsh Supermarkets (IN) http://bit.ly/ibeacons-101
  38. 38. @MediaWyse #MNSummit @MnSearch Need to “catch” a train? There’s a beacon for that as well.
  39. 39. @MediaWyse #MNSummit @MnSearch Eddystone Case Study: TriMet PTA (OR)
  40. 40. @MediaWyse #MNSummit @MnSearch You can even FIGHT human trafficking with beacons!
  41. 41. @MediaWyse #MNSummit @MnSearch Eddystone Case Study: Beacon of Hope Project
  42. 42. @MediaWyse #MNSummit @MnSearch Eddystone Case Study: Beacon of Hope Project Equip public restrooms with Beacons & “Dash” buttons to signal for help and rescue!
  43. 43. @MediaWyse #MNSummit @MnSearch In Short: Beacons are Bad-Ass!
  44. 44. @MediaWyse #MNSummit @MnSearch So How do I get Started?
  45. 45. @MediaWyse #MNSummit @MnSearch Get a Beaconstac Starter Kit – Costs $89!  Comes with 3 enterprise-grade BLE Sensoro beacons  Supports BOTH iBeacon & Eddystone  Each beacon can cover up to 50ft and last up to 3 years.  The longer the distance, the shorter the battery life.  Full support and analytics provided up to 1 year.store.beaconstac.com
  46. 46. @MediaWyse #MNSummit @MnSearch Or…Use an Existing Beacon Network!
  47. 47. @MediaWyse #MNSummit @MnSearch Or…Use an Existing Beacon Network! Mobiquity operates a beacon network in 400+ major shopping malls in the U.S. 7500 unique retailers leverage that network!
  48. 48. @MediaWyse #MNSummit @MnSearch Designing your Beacon Campaign
  49. 49. @MediaWyse #MNSummit @MnSearch Understand your “Duty of Care”
  50. 50. @MediaWyse #MNSummit @MnSearch Does your Messaging Provide “Value?”
  51. 51. @MediaWyse #MNSummit @MnSearch What is the Optimal Context & Timing for my Beacon Messaging?
  52. 52. @MediaWyse #MNSummit @MnSearch Where can I most “Efficiently’ Deploy my Beacons?
  53. 53. @MediaWyse #MNSummit @MnSearch Are you Avoiding “Notifications” Overload?
  54. 54. @MediaWyse #MNSummit @MnSearch Are your Beacons an “Isolated” Marketing Initiative?
  55. 55. @MediaWyse #MNSummit @MnSearch Session Takeaways & Resources
  56. 56. @MediaWyse #MNSummit @MnSearch Session Takeaways  Beacons are Widespread: 85% of the top 100 US Retail Locations will be equipped with Beacons by end of 2016
  57. 57. @MediaWyse #MNSummit @MnSearch Session Takeaways  Beacons are Widespread: 85% of the top 100 US Retail Locations will be equipped with Beacons by end of 2016  Beacons are Low-Barrier: You can be up in 24 hours, for less than $99, and cover an area of several hundred meters.
  58. 58. @MediaWyse #MNSummit @MnSearch Session Takeaways  Beacons are Widespread: 85% of the top 100 US Retail Locations will be equipped with Beacons by end of 2016  Beacons are Low-Barrier: You can be up in 24 hours, for less than $99, and cover an area of several hundred meters.  Beacons Enhance Marketing: Drive traffic, retarget traffic, or use them to push new offers & experiences.
  59. 59. @MediaWyse #MNSummit @MnSearch Beacon Resources List  BLE Beacons Overview: https://developers.google.com/beacons/  Physical Web: https://google.github.io/physical-web/  Eddystone Format: https://github.com/google/eddystone  Google Beacon Demo Platform: http://bit.ly/google-beacon-demo  iBeacon Format: https://developer.apple.com/ibeacon/  Facebook Beacons: https://placetips.fb.com/beacons/  Yext Beacons: http://bit.ly/yext-beacons  Beacon Mapping SDK: http://estimote.com/indoor/  Beaconstac Resources: http://www.beaconstac.com/resources
  60. 60. @MediaWyse #MNSummit @MnSearch Thank You!
  61. 61. @MediaWyse #MNSummit @MnSearch
  62. 62. @MediaWyse #MNSummit @MnSearch Connect with me Online @ Become a Fan on Facebook: https://www.facebook.com/MediaWyse Follow Casey on Twitter: https://Twitter.com/MediaWyse Connect with Casey on Linkedin: https://www.linkedin/com/in/caseymarkee Follow Casey on SlideShare: http://www.slideshare.net/CaseyMarkeeMBA

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