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@MediaWyse #MNSearch @MnSearch
@MediaWyse #MNSearch @MnSearch
Get this Presentation @ Slideshare:
@MediaWyse #MNSearch @MnSearch
 Beacons as Lighthouses
 Hyperlocal Marketing
 The 411 on Beacons
 iBeacon vs. Eddyston...
@MediaWyse #MNSearch @MnSearch
Beacons as Lighthouses
@MediaWyse #MNSearch @MnSearch
“One simple purpose
in life. I'm a beacon.
I send out my signal.
That's all I do.”
- The Li...
@MediaWyse #MNSearch @MnSearch
“BLE Beacons are the Lighthouses of the
21st Century.”
@MediaWyse #MNSearch @MnSearch
“Beacons are low-cost transmitters that use
Bluetooth Low Energy to provide Bluetooth smart...
@MediaWyse #MNSearch @MnSearch
Beacons are the KEY contextual component of the
Internet of Things (IoT). They alone have n...
@MediaWyse #MNSearch @MnSearch
Hyperlocal Marketing
@MediaWyse #MNSearch @MnSearch
Remember Minority Report?
@MediaWyse #MNSearch @MnSearch
Image Credit: MobileLeadsLocal.com
Beacons = “Convenience Marketing”
“Delivering a personal...
@MediaWyse #MNSearch @MnSearch
The 411 on Beacons
@MediaWyse #MNSearch @MnSearch
Main Beacon Wireframes & Evolutions
@MediaWyse #MNSearch @MnSearch
Beacons are Small but POWERFUL!
Beacons are about the size of a quarter and
cost between $5...
@MediaWyse #MNSearch @MnSearch
Beacons are Small but POWERFUL!
Beacons are about the size of a quarter and
cost between $5...
@MediaWyse #MNSearch @MnSearch
How do Beacons Work?
@MediaWyse #MNSearch @MnSearch
What can you do with Beacons?
Image Credit: Kinetica.mobi
@MediaWyse #MNSearch @MnSearch
 Facebook “Places Tips” trigger
when within 100 ft of beacon.
 Serve a “Welcome Note” to
...
@MediaWyse #MNSearch @MnSearch
 Provides a “Local Tips” option for
retailer but it’s App-Based.
 Works to “collect” uniq...
@MediaWyse #MNSearch @MnSearch
Apple iBeacons: App-Focused & Hot
 App-Based (put can also use
Apple PassBook)
 Proprieta...
@MediaWyse #MNSearch @MnSearch
Google Eddystone: The New Kid on the Block!
 Supports URL and App for
messaging.
 Open-So...
@MediaWyse #MNSearch @MnSearch
Why should you use Beacons?
Image Credit: Swirl.com
@MediaWyse #MNSearch @MnSearch
@MediaWyse #MNSearch @MnSearch
“By adding significantly more capacity to
advertising transmissions, Bluetooth 5 will furth...
@MediaWyse #MNSearch @MnSearch
@MediaWyse #MNSearch @MnSearch
There will be 4.5 Million Beacons
installed in the US by 2018!
@MediaWyse #MNSearch @MnSearch
“400 Million Beacons Worldwide by 2020”
- ABI Research
@MediaWyse #MNSearch @MnSearch
“Eddystone forecast to
become the dominate
beacon standard by
2020”
- ABI Research, 2015
@MediaWyse #MNSearch @MnSearch
Why Eddystone?
@MediaWyse #MNSearch @MnSearch
Why Eddystone?
800 million additional users ready to
interact with beacons as Android makes...
@MediaWyse #MNSearch @MnSearch
Why Eddystone? Google I/O “Beacon Tools” Launch
http://bit.ly/beacon-tools
@MediaWyse #MNSearch @MnSearch
Why Eddystone? Google I/O “Beacon Tools” Launch
Google Beacon Tools for Android and iOS can...
@MediaWyse #MNSearch @MnSearch
The Future for Mobile is all about the
“Digital Concierge”
@MediaWyse #MNSearch @MnSearch
Did you know you can already use
BLE beacons to “check-in” to your
hotel?
@MediaWyse #MNSearch @MnSearch
iBeacon Case Study: Starwood Hotels (SPG)
@MediaWyse #MNSearch @MnSearch
Or use them to “navigate” your next
trip to the grocery store?
@MediaWyse #MNSearch @MnSearch
iBeacon Case Study: Marsh Supermarkets (IN)
http://bit.ly/ibeacons-101
@MediaWyse #MNSearch @MnSearch
Need to “catch” a train? There’s a
beacon for that as well.
@MediaWyse #MNSearch @MnSearch
Eddystone Case Study: TriMet PTA (OR)
@MediaWyse #MNSearch @MnSearch
You can even FIGHT human
trafficking with beacons!
@MediaWyse #MNSearch @MnSearch
Eddystone Case Study: Beacon of Hope Project
@MediaWyse #MNSearch @MnSearch
Eddystone Case Study: Beacon of Hope Project
Equip public restrooms with Beacons &
“Dash” b...
@MediaWyse #MNSearch @MnSearch
In Short: Beacons are Bad-Ass!
@MediaWyse #MNSearch @MnSearch
So How do I get Started?
@MediaWyse #MNSearch @MnSearch
Get a Beaconstac Starter Kit – Costs $89!
 Comes with 3 enterprise-grade
BLE Sensoro beaco...
@MediaWyse #MNSearch @MnSearch
Or…Use an Existing Beacon Network!
@MediaWyse #MNSearch @MnSearch
Or…Use an Existing Beacon Network!
Mobiquity operates a beacon network in
400+ major shoppi...
@MediaWyse #MNSearch @MnSearch
Designing your Beacon Campaign
@MediaWyse #MNSearch @MnSearch
Understand your “Duty of Care”
@MediaWyse #MNSearch @MnSearch
Does your Messaging Provide “Value?”
@MediaWyse #MNSearch @MnSearch
What is the Optimal Context & Timing
for my Beacon Messaging?
@MediaWyse #MNSearch @MnSearch
Where can I most “Efficiently’ Deploy
my Beacons?
@MediaWyse #MNSearch @MnSearch
Are you Avoiding “Notifications”
Overload?
@MediaWyse #MNSearch @MnSearch
Are your Beacons an “Isolated”
Marketing Initiative?
@MediaWyse #MNSearch @MnSearch
Session Takeaways & Resources
@MediaWyse #MNSearch @MnSearch
Session Takeaways
 Beacons are Widespread: 85% of the top 100 US Retail
Locations will be ...
@MediaWyse #MNSearch @MnSearch
Session Takeaways
 Beacons are Widespread: 85% of the top 100 US Retail
Locations will be ...
@MediaWyse #MNSearch @MnSearch
Session Takeaways
 Beacons are Widespread: 85% of the top 100 US Retail
Locations will be ...
@MediaWyse #MNSearch @MnSearch
Beacon Resources List
 BLE Beacons Overview: https://developers.google.com/beacons/
 Phys...
@MediaWyse #MNSearch @MnSearch
Thank You!
@MediaWyse #MNSearch @MnSearch
@MediaWyse #MNSearch @MnSearch
Connect with me Online @
Become a Fan on Facebook:
https://www.facebook.com/MediaWyse
Follo...
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BLE Beacons and You: Breaking the Internet of Things (IoT) Barrier - 2016 MnSearch Summit

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Speaker: Casey Markee, Founder of Media Wyse | @MediaWyse

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BLE Beacons and You: Breaking the Internet of Things (IoT) Barrier - 2016 MnSearch Summit

  1. 1. @MediaWyse #MNSearch @MnSearch
  2. 2. @MediaWyse #MNSearch @MnSearch Get this Presentation @ Slideshare:
  3. 3. @MediaWyse #MNSearch @MnSearch  Beacons as Lighthouses  Hyperlocal Marketing  The 411 on Beacons  iBeacon vs. Eddystone  Beacon Case Studies  Designing your Beacon Campaign  Session Takeaways & Resources What will we Learn Today?What will we Learn Today?
  4. 4. @MediaWyse #MNSearch @MnSearch Beacons as Lighthouses
  5. 5. @MediaWyse #MNSearch @MnSearch “One simple purpose in life. I'm a beacon. I send out my signal. That's all I do.” - The Lighthouse
  6. 6. @MediaWyse #MNSearch @MnSearch “BLE Beacons are the Lighthouses of the 21st Century.”
  7. 7. @MediaWyse #MNSearch @MnSearch “Beacons are low-cost transmitters that use Bluetooth Low Energy to provide Bluetooth smart devices a new level of proximity awareness” - Casey Markee
  8. 8. @MediaWyse #MNSearch @MnSearch Beacons are the KEY contextual component of the Internet of Things (IoT). They alone have near universal compatibility with mobile devices!
  9. 9. @MediaWyse #MNSearch @MnSearch Hyperlocal Marketing
  10. 10. @MediaWyse #MNSearch @MnSearch Remember Minority Report?
  11. 11. @MediaWyse #MNSearch @MnSearch Image Credit: MobileLeadsLocal.com Beacons = “Convenience Marketing” “Delivering a personalized marketing message for a product or service in real-time to a target consumer exactly when they need it!” - Casey Markee
  12. 12. @MediaWyse #MNSearch @MnSearch The 411 on Beacons
  13. 13. @MediaWyse #MNSearch @MnSearch Main Beacon Wireframes & Evolutions
  14. 14. @MediaWyse #MNSearch @MnSearch Beacons are Small but POWERFUL! Beacons are about the size of a quarter and cost between $5-80 each.
  15. 15. @MediaWyse #MNSearch @MnSearch Beacons are Small but POWERFUL! Beacons are about the size of a quarter and cost between $5-80 each. Visit bit.ly/beacon-hardware-guide For a Full Review of Beacon Price Points
  16. 16. @MediaWyse #MNSearch @MnSearch How do Beacons Work?
  17. 17. @MediaWyse #MNSearch @MnSearch What can you do with Beacons? Image Credit: Kinetica.mobi
  18. 18. @MediaWyse #MNSearch @MnSearch  Facebook “Places Tips” trigger when within 100 ft of beacon.  Serve a “Welcome Note” to Visitors.  Serve prompts to “Like” the page or “check-in.”  Feature posts from your page or those of your Fans. Facebook Beacons: Cool but Limited. http://bit.ly/facebook-beacons
  19. 19. @MediaWyse #MNSearch @MnSearch  Provides a “Local Tips” option for retailer but it’s App-Based.  Works to “collect” unique device IDs for remarketing purposes  Retailers can build up a database then target on Facebook, Twitter  Xone Analytics dashboards allows attribution and tracks visits from online retargeting Yext Xone Beacons: Local Retargeting Focus http://bit.ly/yext-beacons
  20. 20. @MediaWyse #MNSearch @MnSearch Apple iBeacons: App-Focused & Hot  App-Based (put can also use Apple PassBook)  Proprietary (but does work on Android)  Can send messages only through UUID (Universal Unique Identifier)  No use of EIDs (Ephemeral Identifiers)
  21. 21. @MediaWyse #MNSearch @MnSearch Google Eddystone: The New Kid on the Block!  Supports URL and App for messaging.  Open-Source (available on GitHub)  Can send messages through UUID (Universal Unique Identifier), URL or Telemetry.  Uses EIDs (Ephemeral Identifiers) for secure tracking.
  22. 22. @MediaWyse #MNSearch @MnSearch Why should you use Beacons? Image Credit: Swirl.com
  23. 23. @MediaWyse #MNSearch @MnSearch
  24. 24. @MediaWyse #MNSearch @MnSearch “By adding significantly more capacity to advertising transmissions, Bluetooth 5 will further propel the adoption and deployment of beacons to users around the world. ” - Mark Powell, Bluetooth SIG
  25. 25. @MediaWyse #MNSearch @MnSearch
  26. 26. @MediaWyse #MNSearch @MnSearch There will be 4.5 Million Beacons installed in the US by 2018!
  27. 27. @MediaWyse #MNSearch @MnSearch “400 Million Beacons Worldwide by 2020” - ABI Research
  28. 28. @MediaWyse #MNSearch @MnSearch “Eddystone forecast to become the dominate beacon standard by 2020” - ABI Research, 2015
  29. 29. @MediaWyse #MNSearch @MnSearch Why Eddystone?
  30. 30. @MediaWyse #MNSearch @MnSearch Why Eddystone? 800 million additional users ready to interact with beacons as Android makes up 80% of smartphone market
  31. 31. @MediaWyse #MNSearch @MnSearch Why Eddystone? Google I/O “Beacon Tools” Launch http://bit.ly/beacon-tools
  32. 32. @MediaWyse #MNSearch @MnSearch Why Eddystone? Google I/O “Beacon Tools” Launch Google Beacon Tools for Android and iOS can be used to provision a beacon, attach content, and serve it through your apps!
  33. 33. @MediaWyse #MNSearch @MnSearch The Future for Mobile is all about the “Digital Concierge”
  34. 34. @MediaWyse #MNSearch @MnSearch Did you know you can already use BLE beacons to “check-in” to your hotel?
  35. 35. @MediaWyse #MNSearch @MnSearch iBeacon Case Study: Starwood Hotels (SPG)
  36. 36. @MediaWyse #MNSearch @MnSearch Or use them to “navigate” your next trip to the grocery store?
  37. 37. @MediaWyse #MNSearch @MnSearch iBeacon Case Study: Marsh Supermarkets (IN) http://bit.ly/ibeacons-101
  38. 38. @MediaWyse #MNSearch @MnSearch Need to “catch” a train? There’s a beacon for that as well.
  39. 39. @MediaWyse #MNSearch @MnSearch Eddystone Case Study: TriMet PTA (OR)
  40. 40. @MediaWyse #MNSearch @MnSearch You can even FIGHT human trafficking with beacons!
  41. 41. @MediaWyse #MNSearch @MnSearch Eddystone Case Study: Beacon of Hope Project
  42. 42. @MediaWyse #MNSearch @MnSearch Eddystone Case Study: Beacon of Hope Project Equip public restrooms with Beacons & “Dash” buttons to signal for help and rescue!
  43. 43. @MediaWyse #MNSearch @MnSearch In Short: Beacons are Bad-Ass!
  44. 44. @MediaWyse #MNSearch @MnSearch So How do I get Started?
  45. 45. @MediaWyse #MNSearch @MnSearch Get a Beaconstac Starter Kit – Costs $89!  Comes with 3 enterprise-grade BLE Sensoro beacons  Supports BOTH iBeacon & Eddystone  Each beacon can cover up to 50ft and last up to 3 years.  The longer the distance, the shorter the battery life.  Full support and analytics provided up to 1 year.store.beaconstac.com
  46. 46. @MediaWyse #MNSearch @MnSearch Or…Use an Existing Beacon Network!
  47. 47. @MediaWyse #MNSearch @MnSearch Or…Use an Existing Beacon Network! Mobiquity operates a beacon network in 400+ major shopping malls in the U.S. 7500 unique retailers leverage that network!
  48. 48. @MediaWyse #MNSearch @MnSearch Designing your Beacon Campaign
  49. 49. @MediaWyse #MNSearch @MnSearch Understand your “Duty of Care”
  50. 50. @MediaWyse #MNSearch @MnSearch Does your Messaging Provide “Value?”
  51. 51. @MediaWyse #MNSearch @MnSearch What is the Optimal Context & Timing for my Beacon Messaging?
  52. 52. @MediaWyse #MNSearch @MnSearch Where can I most “Efficiently’ Deploy my Beacons?
  53. 53. @MediaWyse #MNSearch @MnSearch Are you Avoiding “Notifications” Overload?
  54. 54. @MediaWyse #MNSearch @MnSearch Are your Beacons an “Isolated” Marketing Initiative?
  55. 55. @MediaWyse #MNSearch @MnSearch Session Takeaways & Resources
  56. 56. @MediaWyse #MNSearch @MnSearch Session Takeaways  Beacons are Widespread: 85% of the top 100 US Retail Locations will be equipped with Beacons by end of 2016
  57. 57. @MediaWyse #MNSearch @MnSearch Session Takeaways  Beacons are Widespread: 85% of the top 100 US Retail Locations will be equipped with Beacons by end of 2016  Beacons are Low-Barrier: You can be up in 24 hours, for less than $99, and cover an area of several hundred meters.
  58. 58. @MediaWyse #MNSearch @MnSearch Session Takeaways  Beacons are Widespread: 85% of the top 100 US Retail Locations will be equipped with Beacons by end of 2016  Beacons are Low-Barrier: You can be up in 24 hours, for less than $99, and cover an area of several hundred meters.  Beacons Enhance Marketing: Drive traffic, retarget traffic, or use them to push new offers & experiences.
  59. 59. @MediaWyse #MNSearch @MnSearch Beacon Resources List  BLE Beacons Overview: https://developers.google.com/beacons/  Physical Web: https://google.github.io/physical-web/  Eddystone Format: https://github.com/google/eddystone  Google Beacon Demo Platform: http://bit.ly/google-beacon-demo  iBeacon Format: https://developer.apple.com/ibeacon/  Facebook Beacons: https://placetips.fb.com/beacons/  Yext Beacons: http://bit.ly/yext-beacons  Beacon Mapping SDK: http://estimote.com/indoor/  Beaconstac Resources: http://www.beaconstac.com/resources
  60. 60. @MediaWyse #MNSearch @MnSearch Thank You!
  61. 61. @MediaWyse #MNSearch @MnSearch
  62. 62. @MediaWyse #MNSearch @MnSearch Connect with me Online @ Become a Fan on Facebook: https://www.facebook.com/MediaWyse Follow Casey on Twitter: https://Twitter.com/MediaWyse Connect with Casey on Linkedin: https://www.linkedin/com/in/caseymarkee Follow Casey on SlideShare: http://www.slideshare.net/CaseyMarkeeMBA
  • mlwhu

    Apr. 23, 2018
  • FaisalHasan4

    Aug. 22, 2017

Speaker: Casey Markee, Founder of Media Wyse | @MediaWyse

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