SlideShare a Scribd company logo
1 of 62
@MediaWyse #MNSearch @MnSearch
@MediaWyse #MNSearch @MnSearch
Get this Presentation @ Slideshare:
@MediaWyse #MNSearch @MnSearch
 Beacons as Lighthouses
 Hyperlocal Marketing
 The 411 on Beacons
 iBeacon vs. Eddystone
 Beacon Case Studies
 Designing your Beacon Campaign
 Session Takeaways & Resources
What will we Learn Today?What will we Learn Today?
@MediaWyse #MNSearch @MnSearch
Beacons as Lighthouses
@MediaWyse #MNSearch @MnSearch
“One simple purpose
in life. I'm a beacon.
I send out my signal.
That's all I do.”
- The Lighthouse
@MediaWyse #MNSearch @MnSearch
“BLE Beacons are the Lighthouses of the
21st Century.”
@MediaWyse #MNSearch @MnSearch
“Beacons are low-cost transmitters that use
Bluetooth Low Energy to provide Bluetooth smart
devices a new level of proximity awareness”
- Casey Markee
@MediaWyse #MNSearch @MnSearch
Beacons are the KEY contextual component of the
Internet of Things (IoT). They alone have near
universal compatibility with mobile devices!
@MediaWyse #MNSearch @MnSearch
Hyperlocal Marketing
@MediaWyse #MNSearch @MnSearch
Remember Minority Report?
@MediaWyse #MNSearch @MnSearch
Image Credit: MobileLeadsLocal.com
Beacons = “Convenience Marketing”
“Delivering a personalized marketing message for a product or
service in real-time to a target consumer exactly when they
need it!”
- Casey Markee
@MediaWyse #MNSearch @MnSearch
The 411 on Beacons
@MediaWyse #MNSearch @MnSearch
Main Beacon Wireframes & Evolutions
@MediaWyse #MNSearch @MnSearch
Beacons are Small but POWERFUL!
Beacons are about the size of a quarter and
cost between $5-80 each.
@MediaWyse #MNSearch @MnSearch
Beacons are Small but POWERFUL!
Beacons are about the size of a quarter and
cost between $5-80 each.
Visit bit.ly/beacon-hardware-guide
For a Full Review of Beacon Price Points
@MediaWyse #MNSearch @MnSearch
How do Beacons Work?
@MediaWyse #MNSearch @MnSearch
What can you do with Beacons?
Image Credit: Kinetica.mobi
@MediaWyse #MNSearch @MnSearch
 Facebook “Places Tips” trigger
when within 100 ft of beacon.
 Serve a “Welcome Note” to
Visitors.
 Serve prompts to “Like” the page
or “check-in.”
 Feature posts from your page or
those of your Fans.
Facebook Beacons: Cool but Limited.
http://bit.ly/facebook-beacons
@MediaWyse #MNSearch @MnSearch
 Provides a “Local Tips” option for
retailer but it’s App-Based.
 Works to “collect” unique device
IDs for remarketing purposes
 Retailers can build up a database
then target on Facebook, Twitter
 Xone Analytics dashboards allows
attribution and tracks visits from
online retargeting
Yext Xone Beacons: Local Retargeting Focus
http://bit.ly/yext-beacons
@MediaWyse #MNSearch @MnSearch
Apple iBeacons: App-Focused & Hot
 App-Based (put can also use
Apple PassBook)
 Proprietary (but does work on
Android)
 Can send messages only through
UUID (Universal Unique
Identifier)
 No use of EIDs (Ephemeral
Identifiers)
@MediaWyse #MNSearch @MnSearch
Google Eddystone: The New Kid on the Block!
 Supports URL and App for
messaging.
 Open-Source (available on
GitHub)
 Can send messages through
UUID (Universal Unique
Identifier), URL or Telemetry.
 Uses EIDs (Ephemeral
Identifiers) for secure tracking.
@MediaWyse #MNSearch @MnSearch
Why should you use Beacons?
Image Credit: Swirl.com
@MediaWyse #MNSearch @MnSearch
@MediaWyse #MNSearch @MnSearch
“By adding significantly more capacity to
advertising transmissions, Bluetooth 5 will further
propel the adoption and deployment of beacons
to users around the world. ”
- Mark Powell, Bluetooth SIG
@MediaWyse #MNSearch @MnSearch
@MediaWyse #MNSearch @MnSearch
There will be 4.5 Million Beacons
installed in the US by 2018!
@MediaWyse #MNSearch @MnSearch
“400 Million Beacons Worldwide by 2020”
- ABI Research
@MediaWyse #MNSearch @MnSearch
“Eddystone forecast to
become the dominate
beacon standard by
2020”
- ABI Research, 2015
@MediaWyse #MNSearch @MnSearch
Why Eddystone?
@MediaWyse #MNSearch @MnSearch
Why Eddystone?
800 million additional users ready to
interact with beacons as Android makes
up 80% of smartphone market
@MediaWyse #MNSearch @MnSearch
Why Eddystone? Google I/O “Beacon Tools” Launch
http://bit.ly/beacon-tools
@MediaWyse #MNSearch @MnSearch
Why Eddystone? Google I/O “Beacon Tools” Launch
Google Beacon Tools for Android and iOS can
be used to provision a beacon, attach
content, and serve it through your apps!
@MediaWyse #MNSearch @MnSearch
The Future for Mobile is all about the
“Digital Concierge”
@MediaWyse #MNSearch @MnSearch
Did you know you can already use
BLE beacons to “check-in” to your
hotel?
@MediaWyse #MNSearch @MnSearch
iBeacon Case Study: Starwood Hotels (SPG)
@MediaWyse #MNSearch @MnSearch
Or use them to “navigate” your next
trip to the grocery store?
@MediaWyse #MNSearch @MnSearch
iBeacon Case Study: Marsh Supermarkets (IN)
http://bit.ly/ibeacons-101
@MediaWyse #MNSearch @MnSearch
Need to “catch” a train? There’s a
beacon for that as well.
@MediaWyse #MNSearch @MnSearch
Eddystone Case Study: TriMet PTA (OR)
@MediaWyse #MNSearch @MnSearch
You can even FIGHT human
trafficking with beacons!
@MediaWyse #MNSearch @MnSearch
Eddystone Case Study: Beacon of Hope Project
@MediaWyse #MNSearch @MnSearch
Eddystone Case Study: Beacon of Hope Project
Equip public restrooms with Beacons &
“Dash” buttons to signal for help and rescue!
@MediaWyse #MNSearch @MnSearch
In Short: Beacons are Bad-Ass!
@MediaWyse #MNSearch @MnSearch
So How do I get Started?
@MediaWyse #MNSearch @MnSearch
Get a Beaconstac Starter Kit – Costs $89!
 Comes with 3 enterprise-grade
BLE Sensoro beacons
 Supports BOTH iBeacon &
Eddystone
 Each beacon can cover up to
50ft and last up to 3 years.
 The longer the distance, the
shorter the battery life.
 Full support and analytics
provided up to 1 year.store.beaconstac.com
@MediaWyse #MNSearch @MnSearch
Or…Use an Existing Beacon Network!
@MediaWyse #MNSearch @MnSearch
Or…Use an Existing Beacon Network!
Mobiquity operates a beacon network in
400+ major shopping malls in the U.S.
7500 unique retailers leverage that
network!
@MediaWyse #MNSearch @MnSearch
Designing your Beacon Campaign
@MediaWyse #MNSearch @MnSearch
Understand your “Duty of Care”
@MediaWyse #MNSearch @MnSearch
Does your Messaging Provide “Value?”
@MediaWyse #MNSearch @MnSearch
What is the Optimal Context & Timing
for my Beacon Messaging?
@MediaWyse #MNSearch @MnSearch
Where can I most “Efficiently’ Deploy
my Beacons?
@MediaWyse #MNSearch @MnSearch
Are you Avoiding “Notifications”
Overload?
@MediaWyse #MNSearch @MnSearch
Are your Beacons an “Isolated”
Marketing Initiative?
@MediaWyse #MNSearch @MnSearch
Session Takeaways & Resources
@MediaWyse #MNSearch @MnSearch
Session Takeaways
 Beacons are Widespread: 85% of the top 100 US Retail
Locations will be equipped with Beacons by end of 2016
@MediaWyse #MNSearch @MnSearch
Session Takeaways
 Beacons are Widespread: 85% of the top 100 US Retail
Locations will be equipped with Beacons by end of 2016
 Beacons are Low-Barrier: You can be up in 24 hours, for
less than $99, and cover an area of several hundred meters.
@MediaWyse #MNSearch @MnSearch
Session Takeaways
 Beacons are Widespread: 85% of the top 100 US Retail
Locations will be equipped with Beacons by end of 2016
 Beacons are Low-Barrier: You can be up in 24 hours, for
less than $99, and cover an area of several hundred meters.
 Beacons Enhance Marketing: Drive traffic, retarget traffic,
or use them to push new offers & experiences.
@MediaWyse #MNSearch @MnSearch
Beacon Resources List
 BLE Beacons Overview: https://developers.google.com/beacons/
 Physical Web: https://google.github.io/physical-web/
 Eddystone Format: https://github.com/google/eddystone
 Google Beacon Demo Platform: http://bit.ly/google-beacon-demo
 iBeacon Format: https://developer.apple.com/ibeacon/
 Facebook Beacons: https://placetips.fb.com/beacons/
 Yext Beacons: http://bit.ly/yext-beacons
 Beacon Mapping SDK: http://estimote.com/indoor/
 Beaconstac Resources: http://www.beaconstac.com/resources
@MediaWyse #MNSearch @MnSearch
Thank You!
@MediaWyse #MNSearch @MnSearch
@MediaWyse #MNSearch @MnSearch
Connect with me Online @
Become a Fan on Facebook:
https://www.facebook.com/MediaWyse
Follow Casey on Twitter:
https://Twitter.com/MediaWyse
Connect with Casey on Linkedin:
https://www.linkedin/com/in/caseymarkee
Follow Casey on SlideShare:
http://www.slideshare.net/CaseyMarkeeMBA

More Related Content

What's hot

Leveraging Micro-Moments: Using PPC When It Matters Most
Leveraging Micro-Moments: Using PPC When It Matters MostLeveraging Micro-Moments: Using PPC When It Matters Most
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
 
What's Next: Moment Marketing
What's Next: Moment MarketingWhat's Next: Moment Marketing
What's Next: Moment MarketingOgilvy Consulting
 
A Conversation About Location - With Ruckus Wireless Smart Positioning Techno...
A Conversation About Location - With Ruckus Wireless Smart Positioning Techno...A Conversation About Location - With Ruckus Wireless Smart Positioning Techno...
A Conversation About Location - With Ruckus Wireless Smart Positioning Techno...Ruckus Wireless
 
Mobile Marketing in 2014
Mobile Marketing in 2014Mobile Marketing in 2014
Mobile Marketing in 2014Helen Keegan
 
Marketing with 2020 vision | VAC 2019
Marketing with 2020 vision | VAC 2019Marketing with 2020 vision | VAC 2019
Marketing with 2020 vision | VAC 2019Adido
 
Remarkable Retail
Remarkable RetailRemarkable Retail
Remarkable RetailTable19
 
Burn The Sky mobile communication presentation to CIPR
Burn The Sky mobile communication presentation to CIPRBurn The Sky mobile communication presentation to CIPR
Burn The Sky mobile communication presentation to CIPRRob Thurner
 
Marketing 2020 Presentation
Marketing 2020 PresentationMarketing 2020 Presentation
Marketing 2020 PresentationSamuel Saunders
 
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
 
Technology, creativity & data: How to tell your story, engage your audience a...
Technology, creativity & data: How to tell your story, engage your audience a...Technology, creativity & data: How to tell your story, engage your audience a...
Technology, creativity & data: How to tell your story, engage your audience a...Rapt Media
 
Ditch the Devices: The Art & Science of Connecting with the Always-On Consumer
Ditch the Devices: The Art & Science of Connecting with the Always-On ConsumerDitch the Devices: The Art & Science of Connecting with the Always-On Consumer
Ditch the Devices: The Art & Science of Connecting with the Always-On ConsumerSeattle Interactive Conference
 
What's Next: A closer look at Amazon
What's Next: A closer look at AmazonWhat's Next: A closer look at Amazon
What's Next: A closer look at AmazonOgilvy Consulting
 
The Future Of Mobile Marketing
The Future Of Mobile MarketingThe Future Of Mobile Marketing
The Future Of Mobile MarketingAndrewRayner
 
Mobile Marketing Strategies 2014
Mobile Marketing Strategies 2014Mobile Marketing Strategies 2014
Mobile Marketing Strategies 2014MultiWave Media
 
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...Ed Hewett
 
AR and VR by the Numbers: A Data First Approach to the Technology and Market
AR and VR by the Numbers: A Data First Approach to the Technology and MarketAR and VR by the Numbers: A Data First Approach to the Technology and Market
AR and VR by the Numbers: A Data First Approach to the Technology and MarketTreasure Data, Inc.
 
Implementing Mobile Application on your retail Store
Implementing Mobile Application on your retail StoreImplementing Mobile Application on your retail Store
Implementing Mobile Application on your retail StoreKoombea
 
Omni Channel Marketing Conference - Kylie Fuentes
Omni Channel Marketing Conference - Kylie FuentesOmni Channel Marketing Conference - Kylie Fuentes
Omni Channel Marketing Conference - Kylie FuentesTony Booth
 
Instant Mobile Experiences: How to Create Unique In-Store Marketing Opportuni...
Instant Mobile Experiences: How to Create Unique In-Store Marketing Opportuni...Instant Mobile Experiences: How to Create Unique In-Store Marketing Opportuni...
Instant Mobile Experiences: How to Create Unique In-Store Marketing Opportuni...Koombea
 

What's hot (20)

Leveraging Micro-Moments: Using PPC When It Matters Most
Leveraging Micro-Moments: Using PPC When It Matters MostLeveraging Micro-Moments: Using PPC When It Matters Most
Leveraging Micro-Moments: Using PPC When It Matters Most
 
What's Next: Moment Marketing
What's Next: Moment MarketingWhat's Next: Moment Marketing
What's Next: Moment Marketing
 
Reach toledo seminar
Reach toledo seminarReach toledo seminar
Reach toledo seminar
 
A Conversation About Location - With Ruckus Wireless Smart Positioning Techno...
A Conversation About Location - With Ruckus Wireless Smart Positioning Techno...A Conversation About Location - With Ruckus Wireless Smart Positioning Techno...
A Conversation About Location - With Ruckus Wireless Smart Positioning Techno...
 
Mobile Marketing in 2014
Mobile Marketing in 2014Mobile Marketing in 2014
Mobile Marketing in 2014
 
Marketing with 2020 vision | VAC 2019
Marketing with 2020 vision | VAC 2019Marketing with 2020 vision | VAC 2019
Marketing with 2020 vision | VAC 2019
 
Remarkable Retail
Remarkable RetailRemarkable Retail
Remarkable Retail
 
Burn The Sky mobile communication presentation to CIPR
Burn The Sky mobile communication presentation to CIPRBurn The Sky mobile communication presentation to CIPR
Burn The Sky mobile communication presentation to CIPR
 
Marketing 2020 Presentation
Marketing 2020 PresentationMarketing 2020 Presentation
Marketing 2020 Presentation
 
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...
 
Technology, creativity & data: How to tell your story, engage your audience a...
Technology, creativity & data: How to tell your story, engage your audience a...Technology, creativity & data: How to tell your story, engage your audience a...
Technology, creativity & data: How to tell your story, engage your audience a...
 
Ditch the Devices: The Art & Science of Connecting with the Always-On Consumer
Ditch the Devices: The Art & Science of Connecting with the Always-On ConsumerDitch the Devices: The Art & Science of Connecting with the Always-On Consumer
Ditch the Devices: The Art & Science of Connecting with the Always-On Consumer
 
What's Next: A closer look at Amazon
What's Next: A closer look at AmazonWhat's Next: A closer look at Amazon
What's Next: A closer look at Amazon
 
The Future Of Mobile Marketing
The Future Of Mobile MarketingThe Future Of Mobile Marketing
The Future Of Mobile Marketing
 
Mobile Marketing Strategies 2014
Mobile Marketing Strategies 2014Mobile Marketing Strategies 2014
Mobile Marketing Strategies 2014
 
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...
 
AR and VR by the Numbers: A Data First Approach to the Technology and Market
AR and VR by the Numbers: A Data First Approach to the Technology and MarketAR and VR by the Numbers: A Data First Approach to the Technology and Market
AR and VR by the Numbers: A Data First Approach to the Technology and Market
 
Implementing Mobile Application on your retail Store
Implementing Mobile Application on your retail StoreImplementing Mobile Application on your retail Store
Implementing Mobile Application on your retail Store
 
Omni Channel Marketing Conference - Kylie Fuentes
Omni Channel Marketing Conference - Kylie FuentesOmni Channel Marketing Conference - Kylie Fuentes
Omni Channel Marketing Conference - Kylie Fuentes
 
Instant Mobile Experiences: How to Create Unique In-Store Marketing Opportuni...
Instant Mobile Experiences: How to Create Unique In-Store Marketing Opportuni...Instant Mobile Experiences: How to Create Unique In-Store Marketing Opportuni...
Instant Mobile Experiences: How to Create Unique In-Store Marketing Opportuni...
 

Viewers also liked

Bluetooth Smart (Low Energy) for Android
Bluetooth Smart (Low Energy) for AndroidBluetooth Smart (Low Energy) for Android
Bluetooth Smart (Low Energy) for AndroidLocalz
 
Fin fest 2014 - Internet of Things and APIs
Fin fest 2014 - Internet of Things and APIsFin fest 2014 - Internet of Things and APIs
Fin fest 2014 - Internet of Things and APIsRobert Greiner
 
iBeacon and Bluetooth LE: An Introduction
iBeacon and Bluetooth LE: An Introduction iBeacon and Bluetooth LE: An Introduction
iBeacon and Bluetooth LE: An Introduction Doug Thompson
 
An introduction to Beacons
An introduction to BeaconsAn introduction to Beacons
An introduction to BeaconsDMI
 
BEACON TECHNOLOGY OVERVIEW
BEACON TECHNOLOGY OVERVIEWBEACON TECHNOLOGY OVERVIEW
BEACON TECHNOLOGY OVERVIEWDonnovan Andrews
 
Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...
Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...
Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...Localz
 

Viewers also liked (6)

Bluetooth Smart (Low Energy) for Android
Bluetooth Smart (Low Energy) for AndroidBluetooth Smart (Low Energy) for Android
Bluetooth Smart (Low Energy) for Android
 
Fin fest 2014 - Internet of Things and APIs
Fin fest 2014 - Internet of Things and APIsFin fest 2014 - Internet of Things and APIs
Fin fest 2014 - Internet of Things and APIs
 
iBeacon and Bluetooth LE: An Introduction
iBeacon and Bluetooth LE: An Introduction iBeacon and Bluetooth LE: An Introduction
iBeacon and Bluetooth LE: An Introduction
 
An introduction to Beacons
An introduction to BeaconsAn introduction to Beacons
An introduction to Beacons
 
BEACON TECHNOLOGY OVERVIEW
BEACON TECHNOLOGY OVERVIEWBEACON TECHNOLOGY OVERVIEW
BEACON TECHNOLOGY OVERVIEW
 
Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...
Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...
Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...
 

Similar to Beacons 101: An Introduction to Bluetooth Beacons and Hyperlocal Marketing

BLE Beacons & You: Breaking the IoT Barrier #MNSearch
BLE Beacons & You: Breaking the IoT Barrier #MNSearchBLE Beacons & You: Breaking the IoT Barrier #MNSearch
BLE Beacons & You: Breaking the IoT Barrier #MNSearchCasey Markee, MBA
 
Beyond SEO: Proximity Marketing With Bluetooth Beacons
Beyond SEO: Proximity Marketing With Bluetooth BeaconsBeyond SEO: Proximity Marketing With Bluetooth Beacons
Beyond SEO: Proximity Marketing With Bluetooth BeaconsGreg Gifford
 
Beyond SEO: BLE Beacons & You - SearchFest 2016
Beyond SEO: BLE Beacons & You - SearchFest 2016Beyond SEO: BLE Beacons & You - SearchFest 2016
Beyond SEO: BLE Beacons & You - SearchFest 2016Casey Markee, MBA
 
Beyond IOT: Hyperlocal Marketing w/ BLE Beacons
Beyond IOT: Hyperlocal Marketing w/ BLE BeaconsBeyond IOT: Hyperlocal Marketing w/ BLE Beacons
Beyond IOT: Hyperlocal Marketing w/ BLE BeaconsCasey Markee, MBA
 
Casey Markee: Hyperlocal Marketing
Casey Markee: Hyperlocal MarketingCasey Markee: Hyperlocal Marketing
Casey Markee: Hyperlocal MarketingDFWSEM
 
Beyond SEO: Wearables, Beacons & Hyperlocal Marketing
Beyond SEO: Wearables, Beacons & Hyperlocal MarketingBeyond SEO: Wearables, Beacons & Hyperlocal Marketing
Beyond SEO: Wearables, Beacons & Hyperlocal MarketingCasey Markee, MBA
 
Casey markee: wearables
Casey markee: wearablesCasey markee: wearables
Casey markee: wearablesDFWSEM
 
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)Casey Markee, MBA
 
Small is beautiful: #smartcontent for smartphones
Small is beautiful: #smartcontent for smartphonesSmall is beautiful: #smartcontent for smartphones
Small is beautiful: #smartcontent for smartphonesMarc Hartog
 
7 Digital Marketing trends for 2016
7 Digital Marketing trends for 20167 Digital Marketing trends for 2016
7 Digital Marketing trends for 2016Joao Rei
 
Why Mobile Social Media Matters
Why Mobile Social Media MattersWhy Mobile Social Media Matters
Why Mobile Social Media Matters360i
 
Beyond SEO: Wearables Marketing w/Beacons Pubcon Las Vegas 2015
Beyond SEO: Wearables Marketing w/Beacons Pubcon Las Vegas 2015Beyond SEO: Wearables Marketing w/Beacons Pubcon Las Vegas 2015
Beyond SEO: Wearables Marketing w/Beacons Pubcon Las Vegas 2015Casey Markee, MBA
 
Leveraging a Single View of the Customer for Stellar Marketing
Leveraging a Single View of the Customer for Stellar MarketingLeveraging a Single View of the Customer for Stellar Marketing
Leveraging a Single View of the Customer for Stellar MarketingSalesforce Marketing Cloud
 
Stellar Blitz Mixer Pres
Stellar Blitz Mixer PresStellar Blitz Mixer Pres
Stellar Blitz Mixer PresAmanda Betts
 
Digital marketing trends (workshop)
Digital marketing trends (workshop)Digital marketing trends (workshop)
Digital marketing trends (workshop)Cyber-Duck
 
SMX Summit: The 4th Wave of Content Marketing
SMX Summit: The 4th Wave of Content MarketingSMX Summit: The 4th Wave of Content Marketing
SMX Summit: The 4th Wave of Content Marketingion interactive
 
Two Heads are Better than One: How Art and Science Can Take Your Campaigns to...
Two Heads are Better than One: How Art and Science Can Take Your Campaigns to...Two Heads are Better than One: How Art and Science Can Take Your Campaigns to...
Two Heads are Better than One: How Art and Science Can Take Your Campaigns to...Marketo
 
Multifamily Social Media Summit
Multifamily Social Media SummitMultifamily Social Media Summit
Multifamily Social Media SummitDylan Sellberg
 
How to Maximize Publishing with Microcontent
How to Maximize Publishing with MicrocontentHow to Maximize Publishing with Microcontent
How to Maximize Publishing with MicrocontentVisage
 

Similar to Beacons 101: An Introduction to Bluetooth Beacons and Hyperlocal Marketing (20)

BLE Beacons & You: Breaking the IoT Barrier #MNSearch
BLE Beacons & You: Breaking the IoT Barrier #MNSearchBLE Beacons & You: Breaking the IoT Barrier #MNSearch
BLE Beacons & You: Breaking the IoT Barrier #MNSearch
 
Beyond SEO: Proximity Marketing With Bluetooth Beacons
Beyond SEO: Proximity Marketing With Bluetooth BeaconsBeyond SEO: Proximity Marketing With Bluetooth Beacons
Beyond SEO: Proximity Marketing With Bluetooth Beacons
 
Beyond SEO: BLE Beacons & You - SearchFest 2016
Beyond SEO: BLE Beacons & You - SearchFest 2016Beyond SEO: BLE Beacons & You - SearchFest 2016
Beyond SEO: BLE Beacons & You - SearchFest 2016
 
Beyond IOT: Hyperlocal Marketing w/ BLE Beacons
Beyond IOT: Hyperlocal Marketing w/ BLE BeaconsBeyond IOT: Hyperlocal Marketing w/ BLE Beacons
Beyond IOT: Hyperlocal Marketing w/ BLE Beacons
 
Casey Markee: Hyperlocal Marketing
Casey Markee: Hyperlocal MarketingCasey Markee: Hyperlocal Marketing
Casey Markee: Hyperlocal Marketing
 
Beyond SEO: Wearables, Beacons & Hyperlocal Marketing
Beyond SEO: Wearables, Beacons & Hyperlocal MarketingBeyond SEO: Wearables, Beacons & Hyperlocal Marketing
Beyond SEO: Wearables, Beacons & Hyperlocal Marketing
 
Casey markee: wearables
Casey markee: wearablesCasey markee: wearables
Casey markee: wearables
 
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)
 
Small is beautiful: #smartcontent for smartphones
Small is beautiful: #smartcontent for smartphonesSmall is beautiful: #smartcontent for smartphones
Small is beautiful: #smartcontent for smartphones
 
7 Digital Marketing trends for 2016
7 Digital Marketing trends for 20167 Digital Marketing trends for 2016
7 Digital Marketing trends for 2016
 
Why Mobile Social Media Matters
Why Mobile Social Media MattersWhy Mobile Social Media Matters
Why Mobile Social Media Matters
 
Beyond SEO: Wearables Marketing w/Beacons Pubcon Las Vegas 2015
Beyond SEO: Wearables Marketing w/Beacons Pubcon Las Vegas 2015Beyond SEO: Wearables Marketing w/Beacons Pubcon Las Vegas 2015
Beyond SEO: Wearables Marketing w/Beacons Pubcon Las Vegas 2015
 
Leveraging a Single View of the Customer for Stellar Marketing
Leveraging a Single View of the Customer for Stellar MarketingLeveraging a Single View of the Customer for Stellar Marketing
Leveraging a Single View of the Customer for Stellar Marketing
 
Stellar Blitz Mixer Pres
Stellar Blitz Mixer PresStellar Blitz Mixer Pres
Stellar Blitz Mixer Pres
 
Social Advertising 101
Social Advertising 101Social Advertising 101
Social Advertising 101
 
Digital marketing trends (workshop)
Digital marketing trends (workshop)Digital marketing trends (workshop)
Digital marketing trends (workshop)
 
SMX Summit: The 4th Wave of Content Marketing
SMX Summit: The 4th Wave of Content MarketingSMX Summit: The 4th Wave of Content Marketing
SMX Summit: The 4th Wave of Content Marketing
 
Two Heads are Better than One: How Art and Science Can Take Your Campaigns to...
Two Heads are Better than One: How Art and Science Can Take Your Campaigns to...Two Heads are Better than One: How Art and Science Can Take Your Campaigns to...
Two Heads are Better than One: How Art and Science Can Take Your Campaigns to...
 
Multifamily Social Media Summit
Multifamily Social Media SummitMultifamily Social Media Summit
Multifamily Social Media Summit
 
How to Maximize Publishing with Microcontent
How to Maximize Publishing with MicrocontentHow to Maximize Publishing with Microcontent
How to Maximize Publishing with Microcontent
 

More from MnSearch, The Minnesota Search Engine Marketing Association

More from MnSearch, The Minnesota Search Engine Marketing Association (20)

How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019
How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019
How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019
 
Tidying Up Your Web Content - Alli Berry | July 2019
Tidying Up Your Web Content - Alli Berry | July 2019Tidying Up Your Web Content - Alli Berry | July 2019
Tidying Up Your Web Content - Alli Berry | July 2019
 
The Next Frontier of SEO and Measurement - Jenny Halasz (MnSummit 2019)
The Next Frontier of SEO and Measurement - Jenny Halasz (MnSummit 2019)The Next Frontier of SEO and Measurement - Jenny Halasz (MnSummit 2019)
The Next Frontier of SEO and Measurement - Jenny Halasz (MnSummit 2019)
 
Brands Win Online: PR + Social + Local Search = Boom! - Will Scott (MnSummit ...
Brands Win Online: PR + Social + Local Search = Boom! - Will Scott (MnSummit ...Brands Win Online: PR + Social + Local Search = Boom! - Will Scott (MnSummit ...
Brands Win Online: PR + Social + Local Search = Boom! - Will Scott (MnSummit ...
 
Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)
Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)
Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)
 
Forget About Blogs: Drive Organic Traffic With Microsites - Kevin Indig (MnSu...
Forget About Blogs: Drive Organic Traffic With Microsites - Kevin Indig (MnSu...Forget About Blogs: Drive Organic Traffic With Microsites - Kevin Indig (MnSu...
Forget About Blogs: Drive Organic Traffic With Microsites - Kevin Indig (MnSu...
 
Technical Content Optimization - Mike King (MnSummit 2019)
Technical Content Optimization - Mike King (MnSummit 2019)Technical Content Optimization - Mike King (MnSummit 2019)
Technical Content Optimization - Mike King (MnSummit 2019)
 
Reporting: The Best & Worst Part of Your Job - Dana DiTomaso (MnSummit 2019)
Reporting: The Best & Worst Part of Your Job - Dana DiTomaso (MnSummit 2019)Reporting: The Best & Worst Part of Your Job - Dana DiTomaso (MnSummit 2019)
Reporting: The Best & Worst Part of Your Job - Dana DiTomaso (MnSummit 2019)
 
The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing - Cindy...
The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing - Cindy...The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing - Cindy...
The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing - Cindy...
 
Reaching Qualified Searchers With Google Ads Audience Targeting: A Layered Ap...
Reaching Qualified Searchers With Google Ads Audience Targeting: A Layered Ap...Reaching Qualified Searchers With Google Ads Audience Targeting: A Layered Ap...
Reaching Qualified Searchers With Google Ads Audience Targeting: A Layered Ap...
 
Enter the Remix: Paid Search Edition - Elizabeth Marsten (MnSummit 2019)
Enter the Remix: Paid Search Edition - Elizabeth Marsten (MnSummit 2019)Enter the Remix: Paid Search Edition - Elizabeth Marsten (MnSummit 2019)
Enter the Remix: Paid Search Edition - Elizabeth Marsten (MnSummit 2019)
 
LinkedIn Ads: The Silver Bullet for B2B Lead Gen - AJ Wilcox (MnSummit 2019)
LinkedIn Ads: The Silver Bullet for B2B Lead Gen - AJ Wilcox (MnSummit 2019)LinkedIn Ads: The Silver Bullet for B2B Lead Gen - AJ Wilcox (MnSummit 2019)
LinkedIn Ads: The Silver Bullet for B2B Lead Gen - AJ Wilcox (MnSummit 2019)
 
How to Get Better PPC Results in Less Time With Automation - Frederick Vallae...
How to Get Better PPC Results in Less Time With Automation - Frederick Vallae...How to Get Better PPC Results in Less Time With Automation - Frederick Vallae...
How to Get Better PPC Results in Less Time With Automation - Frederick Vallae...
 
MnSearch Snippets April 2019: Google Data Studio - Steve Slater
MnSearch Snippets April 2019: Google Data Studio - Steve SlaterMnSearch Snippets April 2019: Google Data Studio - Steve Slater
MnSearch Snippets April 2019: Google Data Studio - Steve Slater
 
MnSearch Snippets April 2019: Keyword Research Tools of the Trade - Theresa K...
MnSearch Snippets April 2019: Keyword Research Tools of the Trade - Theresa K...MnSearch Snippets April 2019: Keyword Research Tools of the Trade - Theresa K...
MnSearch Snippets April 2019: Keyword Research Tools of the Trade - Theresa K...
 
MnSearch Snippets April 2019: Screaming Frog Custom Extraction - Griffin Roer
MnSearch Snippets April 2019: Screaming Frog Custom Extraction - Griffin RoerMnSearch Snippets April 2019: Screaming Frog Custom Extraction - Griffin Roer
MnSearch Snippets April 2019: Screaming Frog Custom Extraction - Griffin Roer
 
Influencer Marketing: How to Build an Influencer Network – Michelle Stinson Ross
Influencer Marketing: How to Build an Influencer Network – Michelle Stinson RossInfluencer Marketing: How to Build an Influencer Network – Michelle Stinson Ross
Influencer Marketing: How to Build an Influencer Network – Michelle Stinson Ross
 
How to Find the Story That Sells
How to Find the Story That SellsHow to Find the Story That Sells
How to Find the Story That Sells
 
MnSearch Summit 2018 - Susan Wenogard – Meat and Potatoes to Replace Pies In ...
MnSearch Summit 2018 - Susan Wenogard – Meat and Potatoes to Replace Pies In ...MnSearch Summit 2018 - Susan Wenogard – Meat and Potatoes to Replace Pies In ...
MnSearch Summit 2018 - Susan Wenogard – Meat and Potatoes to Replace Pies In ...
 
MnSearch Summit 2018 - Joy Hawkins and Darren Shaw – Succeeding in Local SEO ...
MnSearch Summit 2018 - Joy Hawkins and Darren Shaw – Succeeding in Local SEO ...MnSearch Summit 2018 - Joy Hawkins and Darren Shaw – Succeeding in Local SEO ...
MnSearch Summit 2018 - Joy Hawkins and Darren Shaw – Succeeding in Local SEO ...
 

Recently uploaded

TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketingpshirsat
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)Blessings Ngalande
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Marketing BRANDING
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...shrutimishraqt
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfgopzzzin
 

Recently uploaded (20)

TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet Marketing
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdf
 

Beacons 101: An Introduction to Bluetooth Beacons and Hyperlocal Marketing

Editor's Notes

  1. "BLE Beacons and You: Breaking the Internet of Things (IoT) Barrier" Personalized hyperlocal marketing with Bluetooth powered wireless beacons has blown up in recent years. This latest evolution in the Internet of Things allows retailers, venues and marketers to reach and target new and existing customers in ways never before possible. In this session with IoT and SEO expert Casey Markee learn about beacon technologies, case studies and best practices that will allow you to get off and running in 2016!
  2. Change Graphic Add more references to IoT
  3. -Business can set up multiple Bluetooth Beacons within and around their store to broadcast its signal -Beacons can pinpoint if customers are in range of its signal and their app/Passbook pass determines what to do when they inside that range -For example, the app can be programmed to deliver a personalized message or coupon.
  4. -Business can set up multiple Bluetooth Beacons within and around their store to broadcast its signal -Beacons can pinpoint if customers are in range of its signal and their app/Passbook pass determines what to do when they inside that range -For example, the app can be programmed to deliver a personalized message or coupon.
  5. - There will be 26 billion connected devices around the world by 2020. This is a conservative estimate made by Gartner Research. That is a 30-fold increase over 2009 numbers.
  6. Remember 2002’s “Minority Report” when Tom Cruise is running through the mall and getting virtually targeted by all those ads? That’s set in 2054 but similar targeting is already possible now. This hyperlocal targeting is just the next evolution into what is called….
  7. …convenience marketing! What is that? How do we practice “convenience marketing?”
  8. Apple iBeacon = released 6/13 Facebook Beacons = released 6/15 Google Eddystone = released 7/15 – named after the Lighthouse in UK of the coast of Devon. Yext Xone Beacons = released 9/15 BLE Beacons (Dedicated Beacons used to mark zones or areas for personalized targeting) Apple iBeacon is the more popular choice…for now. And it does work with Android, however, since Eddystone is open source and offers cross-platform support for both iOS and Android, it has an edge over iBeacon, which works only with select compatible iDevices.
  9. Check-out http://beaconstac.com/beacon-hardware-guide for a full review of individual beacons and price points. Sensoro, etc. Gimbal Series run $5 and have a 3-month battery and up to 50m range or you can go up to the Kontakt level and pay $79 for what is a six-year battery and a 200m range.
  10. Check-out http://beaconstac.com/beacon-hardware-guide for a full review of individual beacons and price points. Sensoro, etc. Gimbal Series run $5 and have a 3-month battery and up to 50m range or you can go up to the Kontakt level and pay $79 for what is a six-year battery and a 200m range.
  11. Beacons operate using Bluetooth 4.0 or Bluetooth Smart which is the latest iteration of the classic Bluetooth functionality that has been around since 1994. Bluetooth and WIFI can both be used to power beacons but Bluetooth tends to have a pretty good stranglehold right now based on the low energy needed to operate. It also tends to go through walls, around corners and is just more “agile” than WIFI. But the most important reason that Bluetooth seems to be the standard is this: “Unlike WIFI which never asks for permission to connect, consumers must turn on BLE on their phones, allow location detection, and, if an app is used by the retailer, opt-in for notifications.” That’s more customer-friendly.
  12. Once a customer comes within about 100 feet of the device, they'll have access to place tips on Facebook. This "place tips on Facebook" pops up inside the Facebook app automatically. Place Tips are only available on iOS devices. Place Tips may still appear via GPS on Android devices with Location Services on. Place Tips appear at the top of your customer's News Feed while they're at your store, providing a valuable entry point to information about your business at highly relevant times. Limited in that you can’t really push “custom offers.” It’s more to drive general awareness. Big “Order Beacon” button available now and leads you to this page: https://www.facebook.com/business/a/facebook-bluetooth-beacons-imbed There are some clear benefits thought: -More reach: increase engagement and drive “likes.” -More reviews: beacons will increase your reviews, especially if you “ask” for them. -More influence: you can target and direct your fans/customers while in your locations. This can and will drive more sales.
  13. Runs on the iBeacon Wireframe the Yext Xone beacons require an app to use, you DO NOT just need to download the Yext app. Yext is setting up App Partnerships so that if you have any of these other apps installed, they will be able to "read" the Xone beacons and serve specific tailored notifications. Yext has partnered with app developers to listen for the Xone beacon. If a consumer has the Xone-enabled app open and Bluetooth® enabled, an on-screen message will be triggered within the app. Says they have 40+ apps that reach 30 million users currently – includes Mapquest, myTuner, QuakeFeed and some others.
  14. - iBeacon transmits a UUID (16 digit string of numbers), Major (4 digits) and Minor (4 digits). That’s it. Nothing else. They aren’t mini-servers or tracking devices. Beacons themselves do not track anything. Apps do the tracking if that’s what they are programmed to do. with the launch of iOS 7.1 Apple announced a game-changing improvement to iBeacon. Now, once an app is installed, it will “look” for beacons even if the app is shut down or a user has rebooted his/her phone You can also use “Apple Passbook” to send push notifications - PassBook is a utility application on iOS devices which has the ability to tie-in with iBeacon technology - iBeacon still very popular but losing ground daily to Eddystone
  15. does not need a mobile app to send messages to smartphone users Uses three different wireframes to send information, substantially more functionality. - Google Now can provide increased contextual information (showing menu items when users sit down in restaurants) - restaurants can push discount codes, and happy hour specials through URLs, these can be more personalized. - integration with Google Maps provide real-time transit information and fast-access to real-time schedules - museums and tourist attractions won't need docents or tour guides, information can be sent directly to the user via URL. - asset tracking will be increased, you can attach beacons to your bags and track them at the airport - never lose a bag again! NOTE: The only way Eddystone can work with a device that does not have a compatible app installed, is to transmit using the URL packet How do you protect against hacking or someone putting up a beacon at the entrance to a sports arena and trying to inject malware? That’s where the EIDs come into play. Google created these to allow beacons to broadcast a signal that is only identifiable to ‘authorized clients’. To prevent such hacking/malware attacks.
  16. Swirl platform is currently deployed at leading retailers throughout the U.S. and Canada, including Lord & Taylor, Marriot, Hudson’s Bay, Urban Outfitters, Alex & Ani, Kenneth Cole and Timberland stores. Surveyed thousands of shoppers over a period of 3-months
  17. It will double the range and quadruple the speed of low energy Bluetooth transmissions. But there’s more. Bluetooth 5 will also provide significant new functionality for connectionless services like location-relevant information and navigation. The range of Bluetooth Smart will increase by up to four times, going up from current 50 metres limit to up to 200 metres. Furthermore, the organisation said that data speeds will double to 2Mbps from 1Mbps without making any compromise on energy consumption.
  18. Right now beacons are in their infancy. There are less than 500,000 installed US-wide.
  19. 85% of the top 100 US Retail Locations will be equipped with Beacons by end of 2016 that’s about 3.5 million unique locations Estimates for total beacon deployment continue to skyrocket. ProxBook says that worldwide there will be 400 million beacons by 2020.
  20. 85% of the top 100 US Retail Locations will be equipped with Beacons by end of 2016 that’s about 3.5 million unique locations Estimates for total beacon deployment continue to skyrocket. ProxBook says that worldwide there will be 400 million beacons by 2020.
  21. Google's recent announcement of Eddystone support for Chrome browser on Android was hailed by business leaders as a game changer for the proximity marketing industry The release of Android Chrome support for Eddystone enables 800 million additional users seamlessly to be able to interact with the Physical Web aka Eddystone-URL.
  22. This is important because of the Physical Web. The Physical Web is a discovery service powered by bluetooth low energy beacons. Smart objects broadcast relevant URLs that any nearby device can receive. It is now standard with Chrome and available on most of your smartphones. This uses the Eddystone URL wireframe to push out content. - The Physical Web acts like a universal app that allows users to walk up to any device - a vending machine, a poster, a toy, a bus stop, a rental car - and get useful content via URLs.
  23. App-powered developer SDI to register and deploy Eddystone beacons. Quietly launched on 4/16 but rolled out fully at Google I/O in May. http://newsvideo.su/tech/video/64496
  24. The growth of this “Physical Web” is what is going to make things like the Digital Concierge a reality and make all of you in the audience MASTERS and meeting the needs of your customers.
  25. This is currently happening.
  26. Starwood Preffered Guest is known for their Westin, W, Sheraton and other brands. SPG Keyless is the first truly keyless solution for a global hotel brand. In some regions, SPG members are able to check in from their device and go straight to their room. An iBeacon picks up the guest’s phone when in close proximity and unlocks the room door, giving the guest a keyless entry to his room. This is such an engaging and efficient experience for a guest. Benefits for hotels: Virtual check-in Finding the room and indoor navigation Keyless entry into rooms In-room controls Room service Offers and loyalty programs And of course, check-out
  27. This is currently happening.
  28. The apple watch specifically features Bluetooth 4.0 which is going to allow retailers to actually track you with hyperlocalized offers as well. Marsh Supermarkets in IN – the first grocery store chain (75 stores) to launch an iBeacon-Apple Watch integration. The technology allows for shoppers with an Apple Watch and applications with inMarket’s application technologies to be notified of their shopping lists when they enter any Marsh store.
  29. This is currently happening.
  30. First big Eddystone case study by Google was in Portland for the PTA 87 light rail stations beam notifications to commuters Uses Bluevision beacons to connect with cell phones (no app required) Instead they use the “alert” screen to pop up notifications to those in range from the cloud Users can then use browse these notifications to see arrival and departure information
  31. This is currently happening.
  32. This is a map of known human trafficking activity occurring, right now, here in the United States. You’ll notice that MN is represented there. It’s a systemic problem nationwide! America and Penelope Lopez, pilot program coming to LA and other cities.
  33. The only time victims are away from their captors and alone is when they enter a public bathroom. In there, the victims would potentially have access to two types of devices: one a Bluetooth device prototyped with the Intel Curie IoT board and the other based on the Amazon Dash Button. America and Penelope Lopez, pilot program coming to LA and other cities.
  34. For shorter range, 15ft or less, the beacons last 3+ years. For longer range, 50ft+, the beacons last 6-12 months. Beacons powered by replaceable AA batteries. In order to interact with the beacon, Bluetooth needs to be turned on and the customer needs to have the app downloaded on their phone. A beacon by itself does nothing. However, you can trigger a notification reminder to “turn on the bluetooth” with our Geofence feature.
  35. NY-based Mobiquity Networks owns and operates the largest shopping mall‐based beacon advertising network in the U.S. This network is installed in mall entrances and common areas. It allows retailers to target customers without having to install and operate their own beacons. It allows anyone to target over 50,000+ storefronts. More beacon networks can be researched at ProxBook.com.
  36. Key areas that you should take note while using a beacon network are the popularity (and adoption) of the app and the terms and conditions with regards to the data ownership (specific to your business). It is always advisable to agree on mutual data ownership with the third party app, as the data mined can be used for strengthening your customer knowledge, online marketing and omni-channel strategy. More beacon networks can be researched at ProxBook.com.
  37. - If you are going to be using beacons you need to give your audience a “heads up.” Provide your target audience with full information and a review of the benefits so they can make an informed choice.
  38. Are you providing a discount? A free product? Is the messaging worthwhile or just a “hey, we are cool and have beacons” message?
  39. Black Friday as people are rushing through the store…probably not the “best” time. But as they are all lining up outside? Maybe.
  40. Think through an in-depth scenario map of how you want your beacon to perform. When and where do you want that beacon to perform? Check-out estimote.com/indoor/ for a free Beacon Mapping SDK (Software Development Kit)
  41. The average reaction rate to these notifications was just six percent across iOS and Android devices. Quora is a great example of notification fatigue. Their apps used to send dozens of notifications a day in 2014. And if you had something go viral, you would receive a notification for each upvote which could be in the 100’s it was insane. Fortunately, they revamped this in late 2014…these are issues you must be aware.
  42. Make sure to link your beacon marketing strategy to print, digital, and email initiatives. Just like anything else, it should be coordinated and publicized.