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Connect with me Online @
Today’s Presenter is…
Become a Fan on Facebook:
http://www.facebook.com/Planet.Ocean
Follow Casey...
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
Google Link Building Targets & Victims:
Directory Submissions
Blog Comments
Mass Guest PostingAr...
@MediaWyse + Casey Markee
Google Link Building Targets & Victims:
Directory Submissions
Blog Comments
Mass Guest PostingAr...
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
The 4 Tenants of Google-Friendly Links:
1. Does the link provide clear value to
the user?
2. Is ...
@MediaWyse + Casey Markee
The 4 Tenants of Google-Friendly Links:
And most importantly….
4. Was the link given or “earned”...
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
1. Public Relations Link Building
“Thanks for making us the WORST on Yelp!”
Case Study: BottoBistro.com
@MediaWyse + Casey Markee
Started a “Hate us on Yelp” Campaign!
@MediaWyse + Casey Markee
Started a “Hate us on Yelp” Campaign!
@MediaWyse + Casey Markee
They Generated a TON of Press!
@MediaWyse + Casey Markee
That Press Resulted in a TON of Editorial Links!
@MediaWyse + Casey Markee
Just how many Links? Glad you Asked!
@MediaWyse + Casey Markee
Majestic Link Profile
of BottoBistro.com
before first News ...
Just how many Links? Glad you Asked!
@MediaWyse + Casey Markee
Majestic Link Profile
of BottoBistro.com
as of October 1st!
Just how many Links? Glad you Asked!
@MediaWyse + Casey Markee
Majestic Link Profile
of BottoBistro.com
as of October 1st!
@MediaWyse + Casey Markee
2. Local Link “Earning”!
“Sure, I’ll link to your yoga studio.”
Local Links can be Pulled or Pushed.
@MediaWyse + Casey Markee
“Push” for local links by finding opportunities & requestin...
Local Links can be Pulled or Pushed.
@MediaWyse + Casey Markee
You can “Pull” in Local Links by Publishing Local Resources:
Local Links can take a lot of Different Forms
@MediaWyse + Casey Markee
1. Local Meetups
2. Local Directories
3. Local Rev...
Local Links can take a lot of Different Forms
@MediaWyse + Casey Markee
Find Local Link Opportunities with Google
Search O...
@MediaWyse + Casey Markee
3. Scholarship Link “Earning”
“Are you disabled and live in Canada, I’ve got
a scholarship for y...
Scholarship Pages in Action
@MediaWyse + Casey Markee
Case Study: www.SilverCross.com
Sells recycled Healthcare equipment ...
Scholarship Pages in Action
@MediaWyse + Casey Markee
The new page generated 2500+ visitors in 2014 and generated an
avera...
Scholarship Pages in Action
@MediaWyse + Casey Markee
But remember…you actually have to GIVE AWAY the scholarship!!!
Scholarship Pages in Action
@MediaWyse + Casey Markee
Case Study: www.SilverCross.com – So how do you promote these?
1. Su...
@MediaWyse + Casey Markee
4. Beneficial Link “Earning”
“Provide value and links will follow!”
Position yourself as an Expert in your Space
@MediaWyse + Casey Markee
When you Interact Online – Links Happen!
@MediaWyse + Casey Markee
That’s a dofollow backlink from a
50+ Domain Authority ...
Position yourself as an Expert in your Space
@MediaWyse + Casey Markee
1. Participate in online forums, SEO groups, and Q&...
@MediaWyse + Casey Markee
5. Sponsorship/Partner Building
“Thanks for your sponsorship. Here’s a link!”
Sponsorship Opportunities are Everywhere
@MediaWyse + Casey Markee
Sponsorship Opportunities are Everywhere
@MediaWyse + Casey Markee
Sponsorship Opportunities are Everywhere
@MediaWyse + Casey Markee
Sponsorship Link Building BEST Practices:
@MediaWyse + Casey Markee
Find Opportunities with Google Search Operator Searche...
@MediaWyse + Casey Markee
6. Brand Mentions
“Turn regular mentions into live links!”
So what’s a Brand Mention?
@MediaWyse + Casey Markee
A brand mention is a repetition of your name or website, usually
unli...
So what’s a Brand Mention?
@MediaWyse + Casey Markee
We want to turn Brand Mentions into LIVE links!
Into this!
How do I find these Brand Mentions?
@MediaWyse + Casey Markee
Strategy #1 – the MOZ Fresh Mentions Tool (Paid)
http://fres...
How do I find these Brand Mentions?
@MediaWyse + Casey Markee
Strategy #1 – the MOZ Fresh Mentions Tool (Paid)
http://fres...
How do I find these Brand Mentions?
@MediaWyse + Casey Markee
Strategy #2 – Google Alerts (Free) – www.google.com/alerts
How do I find these Brand Mentions?
@MediaWyse + Casey Markee
Strategy #3 – Google Operator Searches (Free)
“my name” –sit...
How do I find these Brand Mentions?
@MediaWyse + Casey Markee
Strategy #3 – Google Operator Searches (Free)
“my name” –sit...
Some Final Thoughts
 Links as a signal are NOT going away.
 Natural Links have an Editorial Component
 Freely given, Ni...
And remember this about link building…
@MediaWyse + Casey Markee
$1 gives you 30 days unlimited access to…
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014
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The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014

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Link building is hard. Make it easier by learning and implementing the link earning classes that Google still likes and position your site effectively in a post-Penguin world!

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The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014

  1. 1. Connect with me Online @ Today’s Presenter is… Become a Fan on Facebook: http://www.facebook.com/Planet.Ocean Follow Casey on Twitter: http://Twitter.com/MediaWyse Connect with Casey on Linkedin: http://www.linkedin/com/in/caseymarkee Circle Casey on Google+: https://plus.google.com/+CaseyMarkee Follow Casey on SlideShare: http://www.slideshare.net/CaseyMarkeeMBA Remember this?
  2. 2. @MediaWyse + Casey Markee
  3. 3. @MediaWyse + Casey Markee
  4. 4. @MediaWyse + Casey Markee Google Link Building Targets & Victims: Directory Submissions Blog Comments Mass Guest PostingArticle Directories Advertorials Reciprocal Links Social Bookmarking Widget Links Spun Content Paid Links Anchor Text Rich Links Design by Links Press Releases Web 2.0 Links Forums
  5. 5. @MediaWyse + Casey Markee Google Link Building Targets & Victims: Directory Submissions Blog Comments Mass Guest PostingArticle Directories Advertorials Reciprocal Links Social Bookmarking Widget Links Spun Content Paid Links Anchor Text Rich Links Design by Links Press Releases Web 2.0 Links Forums
  6. 6. @MediaWyse + Casey Markee
  7. 7. @MediaWyse + Casey Markee The 4 Tenants of Google-Friendly Links: 1. Does the link provide clear value to the user? 2. Is the link niche-relevant and worthy of Google consideration? 3. Does the link actually get clicked and send some measureable form of trackable analytics traffic?
  8. 8. @MediaWyse + Casey Markee The 4 Tenants of Google-Friendly Links: And most importantly…. 4. Was the link given or “earned” freely?
  9. 9. @MediaWyse + Casey Markee
  10. 10. @MediaWyse + Casey Markee
  11. 11. @MediaWyse + Casey Markee 1. Public Relations Link Building “Thanks for making us the WORST on Yelp!”
  12. 12. Case Study: BottoBistro.com @MediaWyse + Casey Markee
  13. 13. Started a “Hate us on Yelp” Campaign! @MediaWyse + Casey Markee
  14. 14. Started a “Hate us on Yelp” Campaign! @MediaWyse + Casey Markee
  15. 15. They Generated a TON of Press! @MediaWyse + Casey Markee
  16. 16. That Press Resulted in a TON of Editorial Links! @MediaWyse + Casey Markee
  17. 17. Just how many Links? Glad you Asked! @MediaWyse + Casey Markee Majestic Link Profile of BottoBistro.com before first News Story on 9/12
  18. 18. Just how many Links? Glad you Asked! @MediaWyse + Casey Markee Majestic Link Profile of BottoBistro.com as of October 1st!
  19. 19. Just how many Links? Glad you Asked! @MediaWyse + Casey Markee Majestic Link Profile of BottoBistro.com as of October 1st!
  20. 20. @MediaWyse + Casey Markee 2. Local Link “Earning”! “Sure, I’ll link to your yoga studio.”
  21. 21. Local Links can be Pulled or Pushed. @MediaWyse + Casey Markee “Push” for local links by finding opportunities & requesting a link:
  22. 22. Local Links can be Pulled or Pushed. @MediaWyse + Casey Markee You can “Pull” in Local Links by Publishing Local Resources:
  23. 23. Local Links can take a lot of Different Forms @MediaWyse + Casey Markee 1. Local Meetups 2. Local Directories 3. Local Review Sites 4. Chambers of Commerce 5. Event Sponsorships 6. Local Resource Pages 7. Local Blogs 8. Local Newspapers 9. Local Charities & Sponsorships 10. Award Listings 11. Club & Organization Pages 12. Calendar Pages 13. Local Expert Interviews 14. Embedded Custom Google Maps 15. Embedded Videos w/Local Attribution Links
  24. 24. Local Links can take a lot of Different Forms @MediaWyse + Casey Markee Find Local Link Opportunities with Google Search Operator searches: <city name> + “recommended resources”/”suggested resources” <city name> + “useful resources”/”interesting resources” <city name> + “favorite resources” <city name> + “recommended sites”/”suggested sites” <city name> + “useful sites”/”interesting sites” <city name> + “favorite sites” <city name> + “recommended websites”/”suggested websites” <city name> + “useful websites”/”interesting websites” <city name> + “favorite websites” <city name> + inurl:links/resources <city name> + inanchor:links/resources Browse 10,000 URL Operator Strings: http://bit.ly/pubcon-operators
  25. 25. @MediaWyse + Casey Markee 3. Scholarship Link “Earning” “Are you disabled and live in Canada, I’ve got a scholarship for you!”
  26. 26. Scholarship Pages in Action @MediaWyse + Casey Markee Case Study: www.SilverCross.com Sells recycled Healthcare equipment in Canada and the United States. They had very few “linkable” resources. We added an Ability Achievement Scholarship that is now given yearly to one student in the US and Canada. It’s a healthy $3000 scholarship. Prospective students fill-out an Essay and meet other on-site requirements.
  27. 27. Scholarship Pages in Action @MediaWyse + Casey Markee The new page generated 2500+ visitors in 2014 and generated an average site visit of 04:07 seconds. This was 150% above the site average! Total Backlinks = 970+ Linking Domains = 100+ Page PageRank = 4 Page Authority = 42 Total Social Signals = 500+ Case Study: www.SilverCross.com
  28. 28. Scholarship Pages in Action @MediaWyse + Casey Markee But remember…you actually have to GIVE AWAY the scholarship!!!
  29. 29. Scholarship Pages in Action @MediaWyse + Casey Markee Case Study: www.SilverCross.com – So how do you promote these? 1. Submit a press release announcing the scholarship through PRWeb.com 2. Send out an email to any in-house email lists. 3. Submit to scholarship pages – use Google Operator searches inurl:scholarships site:edu and inurl:edu + art + intitle:“outside scholarship” or inurl:edu + intitle:“outside scholarship” (replace “art” with whatever you are targeting) 4. Blog about the scholarship – provide a link both to your recent press release and the Scholarship page itself. 5. PPC Branding: Spend $100 on a quick Facebook and Google PPC campaign to drive initial awareness 6. Perform Backlink Research on existing Scholarship pages then submit your scholarship directly via email outreach!
  30. 30. @MediaWyse + Casey Markee 4. Beneficial Link “Earning” “Provide value and links will follow!”
  31. 31. Position yourself as an Expert in your Space @MediaWyse + Casey Markee
  32. 32. When you Interact Online – Links Happen! @MediaWyse + Casey Markee That’s a dofollow backlink from a 50+ Domain Authority site. That’s never a bad thing.
  33. 33. Position yourself as an Expert in your Space @MediaWyse + Casey Markee 1. Participate in online forums, SEO groups, and Q&A services. Quora specifically is still valid. 2. Speak at local Toastmaster and Civil Group meetings on common problems experienced by your target audience. 3. Sign-up for Disqus.com and comment regularly on popular SEO news services . (SEN, SearchEngineLand, SERoundtable, etc.) 4. Interact regularly on Twitter & Facebook. Ask and answer questions of your followers. 5. Submit pitches regularly and SPEAK at conferences. Pubcon specifically is a kick- ass gig. Great audiences and super-awesome connections!
  34. 34. @MediaWyse + Casey Markee 5. Sponsorship/Partner Building “Thanks for your sponsorship. Here’s a link!”
  35. 35. Sponsorship Opportunities are Everywhere @MediaWyse + Casey Markee
  36. 36. Sponsorship Opportunities are Everywhere @MediaWyse + Casey Markee
  37. 37. Sponsorship Opportunities are Everywhere @MediaWyse + Casey Markee
  38. 38. Sponsorship Link Building BEST Practices: @MediaWyse + Casey Markee Find Opportunities with Google Search Operator Searches: <city name> + “thank you to our sponsors” <city name> + “become a sponsor” <city name> + “sponsorship” <city name> + “partners” <city name> + inurl:donations <city name> + inurl:sponsorship <city name> + inurl:partners <city name> + inurl:thank you sponsors <city name> allintitle:sponsor <city name>allinanchor:sponsor <city name>allinurl:sponsor <city name>allintext:sponsor “thank you sponsors” “sponsor links” “partner links” “donation links”
  39. 39. @MediaWyse + Casey Markee 6. Brand Mentions “Turn regular mentions into live links!”
  40. 40. So what’s a Brand Mention? @MediaWyse + Casey Markee A brand mention is a repetition of your name or website, usually unlinked, that appears regularly on the Internet. Turn this..
  41. 41. So what’s a Brand Mention? @MediaWyse + Casey Markee We want to turn Brand Mentions into LIVE links! Into this!
  42. 42. How do I find these Brand Mentions? @MediaWyse + Casey Markee Strategy #1 – the MOZ Fresh Mentions Tool (Paid) http://freshwebexplorer.moz.com/
  43. 43. How do I find these Brand Mentions? @MediaWyse + Casey Markee Strategy #1 – the MOZ Fresh Mentions Tool (Paid) http://freshwebexplorer.moz.com/ Use this search to find brand mentions without triggering your own domain!
  44. 44. How do I find these Brand Mentions? @MediaWyse + Casey Markee Strategy #2 – Google Alerts (Free) – www.google.com/alerts
  45. 45. How do I find these Brand Mentions? @MediaWyse + Casey Markee Strategy #3 – Google Operator Searches (Free) “my name” –site:mysite.com “my brand” –site:mysite.com “my brand” –site:mysite.com blog OR post site:org "my brand" OR "my name" site:com "my brand OR "my name" site:edu "my brand OR "my name" site.gov "my brand OR "my name" “my name” “my brand” –site:mysite.com – press –release “employee name” “my brand” –site:mysite.com –press –release “promotion” “my brand” –site:mysite.com –press –release specials” “my brand” –site:mysite.com –press –release “announced” “my brand” –site:mysite.com –press –release “infographic” “title of infographic” –site:mysite.com “quoted” “my brand” –site:mysite.com –press –release “quoted” “my name” –site:mysite.com –press –release
  46. 46. How do I find these Brand Mentions? @MediaWyse + Casey Markee Strategy #3 – Google Operator Searches (Free) “my name” –site:mysite.com “my brand” –site:mysite.com “my brand” –site:mysite.com blog OR post site:org "my brand" OR "my name" site:com "my brand OR "my name" site:edu "my brand OR "my name" site.gov "my brand OR "my name" “my name” “my brand” –site:mysite.com – press –release “employee name” “my brand” –site:mysite.com –press –release “promotion” “my brand” –site:mysite.com –press –release specials” “my brand” –site:mysite.com –press –release “announced” “my brand” –site:mysite.com –press –release “infographic” “title of infographic” –site:mysite.com “quoted” “my brand” –site:mysite.com –press –release “quoted” “my name” –site:mysite.com –press –release
  47. 47. Some Final Thoughts  Links as a signal are NOT going away.  Natural Links have an Editorial Component  Freely given, Niche-related links, that get clicked, are the most valuable!  Be viewed as an expert and links follow!  Unlinked Brand Mentions provide a HUGE link opportunity! Link “Earning” is a Marathon not a Sprint!  There are still plenty of quality link classes you can target!
  48. 48. And remember this about link building… @MediaWyse + Casey Markee
  49. 49. $1 gives you 30 days unlimited access to…

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