1. Pat Peyton
512-496-8024
ppeyton2012@att.net
Director of Advertising and Marketing
Communications Leader, achieving strategic company goals and delivering success through advertising and
marketing campaign planning and implementation. Developed and executed media strategies resulting in
improved efficiency, profitability and sales growth of 15% in a flat growth industry. Controlled advertising
budgets in excess of $4 Million dollars annually. Developed a cooperative advertising plan resulting in
$450,000 annually in advertising supported funds. Negotiated annual advertising contracts with
Newspaper, Magazine, Television, Radio, and Internet Companies in Austin, San Antonio and Houston.
Professional Skills
Strategic Planning & Implementation Media Relationship Cultivation Sales & Marketing Campaigns
Qualitative & Quantitative Research Digital Campaign Planning Forecasting & Budgets
Corporate Publications Media Planning & Buying Corporate Identity
Community Affairs Contract & Negotiations Sales Promotions
Mass Media Creative Development Press Releases
Career History
Firecracker Advertising, Austin, TX. May 2014-Present
Delivering powerful media & marketing solutions to get results.
firecrackeradvertising.com
Life’s Next Step, Austin, TX. May 2013-Present
Senior Mover Management Company specializing in downsizing and transitional moves for older adults.
Louis Shanks of Texas, Austin, TX. 1991-2011
Marketing Director
Led and supervised creative and administrative staff and all vendor relationships for Louis Shanks with a
$4M advertising budget for Austin, San Antonio and Houston. Led development and implementation of
annual marketing plans resulting in sales and market share growth in a flat growth industry. Developed
and implemented media strategies improving efficiency, sales growth and profitability.
• Analyzed marketing trends, forecast/develop strategies, budgets, and administer advertising for
three markets.
• Planned, scheduled, coordinated and distributed production of newspaper, magazines, outdoor, and
Internet as well as television and radio commercials in Austin, San Antonio and Houston.
• Developed interactive, direct marketing, media, creative, sales promotion and PR strategies.
• Directed creative development and production of all advertising & in store signage.
• Hired and directed outside online advertising agency and other necessary outside resources.
• Designed and implemented community cause marketing campaigns.
• Founded an in house advertising agency within Louis Shanks of Texas resulting in agency commissions
received from TV and radios stations of approximately $100,000 annually.
• Developed and implemented a Co-Op advertising program with manufacturers increasing annual
corporate funding by approximately $450,000.
• Streamlined TV, radio, newspaper, direct mail, and online creative in three markets resulting in a
more cohesive and clear message significantly reducing time spent on individual campaigns. Every
campaign was within or under budget and on time or completed ahead of deadlines.

2. Pat Peyton
512-496-8024
ppeyton2012@att.net
• Developed media planning and buying systems and strategies; established goals and objectives
resulting in purchasing media at the lowest cost.
• Successfully launched three Houston stores currently producing over 50% of the overall company’s
revenue.
• Coordinated communications for closing one store resulting in tripling sales over the same time the
year before.
• Developed solid business relationships with all level of vendors and their management resulting in
added value such as complimentary newspaper, radio and television commercials.
• Directed creative development and the total rebuild of company website. Administered search
engine marketing campaigns driving customers to take action. Doubled traffic to the site as measured
by Goggle Analytics.
Louis Shanks’ Cause Marketing
• Designed and implemented community cause marketing campaigns resulting in raising thousands of
dollars, medical services, toys, backpacks, for those most in need. Recipients included:
≈ Texas Children’s Hospital ≈ Fan Fare Benefiting Family Eldercare
≈ Make A Wish Foundation ≈ Dell Children’s Hospital
≈ Toys for Tots
Community Leadership
• Produced award-winning video for Scottish Rite Learning Center in Austin serving children with
dyslexia.
• Mission Video Ministry Director, Tarrytown United Methodist Church
• HAAM (Hammbassador Volunteer)
• Austin Dog Alliance Volunteer
• Austin Veterinarian Emergency & Specialty Volunteer
• Meals on Wheels Meal Delivery Volunteer
• Love of Christi Volunteer (Non-denominational Grief Support Organization)
• Mission Committee Past Chairman, Tarrytown United Methodist Church
• Production Consultant, Television Series on Family Violence
• Austin Jazz Society President
• Mission trips to Harlem, Honduras, Africa, Guyana, Mexico, New Mexico, and a variety of outreach
missions in Austin and surrounding communities, which included Pathway’s 3H Youth Ranch, a
juvenile correctional home in Mountain Home, Texas
Education & Training
Elkin Institute, Radio and Television Broadcast operations, Dallas Texas
Lamar Tech, Bachelor of Business Administration studies, Beaumont, Texas
Tyler Junior College, Bachelor of Business Administration studies, Tyler, Texas