1. 520 W 12th St, Kansas City, MO
jaclyncarver@yahoo.com
816.726.1594
Experience
Marketing Coordinator
Pinnacle Entertainment - Ameristar Casino Hotel Kansas City, MO August 2014-Present
• Coordinate development of marketing campaigns from conception to completion.
• Sole advertising copywriter for marketing campaigns including; direct mail, print ads, email, digital, signage and
collateral, billboards, internal and external communications.
• Responsible for creating project requests, trafficking jobs, organizing marketing database, providing creative
direction, maintaining deadlines, routing approvals through company officials and submitting jobs to vendors.
• Corporate liaison tasked with coordinating and facilitating department relations with company officials, executive
directors, vendors and interdepartmental employees.
• Allocate and track monthly media budgets for TV, Print, Radio and Digital platforms.
• Responsible for building brand recognition and maintaining brand standards.
• Creative director for advertising photo shoots including seven restaurant venues and a 140,000 square-foot casino.
• Coordinate property events including; marketing analysis, operations, signage and set up, creating innovative
design and décor, supervising event staff and providing high-level customer service.
Marketing and Special Events Intern
Big Brothers Big Sisters of the Ozarks, Springfield, MO January 2014 - May 2014
• Planned 29th annual Bowl for Kids’ Sake, raising over $132,000 for the Springfield Community.
• Secured business-to-business partnerships and donations, coordinated marketing and advertising, organized event
planning and execution with senior executives and completed administrative tasks.
• Created social media campaigns, fundraising proposals, press releases and community outreach program
initiatives.
Marketing and Special Events Intern
Bass Pro Shops Outdoor Fitness Festival, Springfield, MO May 2013 - August 2013
• Planned; Dogwood Canyon 5k, Go Girl 5k, Bass Pro Marathon Weekend, Bass Pro Half-Marathon.
• Assisted event staff with marketing and advertising, event planning and execution, competitive research,
community sponsorships, promotional campaigns, creative design, event décor and administrative tasks.
Education
Missouri State University, Springfield, MO Graduated May 2014
College of Business, Bachelors of Science in Entertainment Management GPA: 3.5/4.0
Alpha Chi Omega Sorority
• Active Member 2010-2014
• Vice President of Facility Operations 2012-2013
• Planned events and activities for chapter members including: Parents Weekend, Alumni Weekend, Academic
Achievement Ceremonies, Greek Week, Homecoming and Senior Week.
• Scheduled activities and meetings for in-house residents, supervised household staff, held weekly staff meetings
and assisted in implementing chapter bi-laws.
Entertainment Management Association
• Active Member 2011-2014
Jaclyn Carver