4. “Why Do I Need to Blog?”
•Establish yourself as the expert
• Customer loyalty/retention and upselling
• Build Google authority through SEO/keywords
• Bring in new customers ... maybe
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5. Question #2:
“How do I use SEO terms
in my blogs?”
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6. WHY Optimize Your Blog
• Google likes to know what you’re about
• Google likes to see fresh, new content
• Google likes when people visit your website and stay for awhile
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7. HOW Do I Optimize My Blog?
• Blog title
• Headlines (H2)
• First sentence
• 2 or 3 times
• Change up your phrasing
• Add links to keywords
• Use keyword in URL
• Use keyword in Alt text
• Rewrite metadescription
• Use Yoast (or similar plugin)
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8. Question #3:
“How do I come up
with topics?”
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9. “How Do I Come up with Topics?”
• What do you have going on? (sales, etc.)
• What do you have to teach? (tips, how-tos, alternate product uses)
• What do you have to share? (behind-the-scenes, customer success)
• What questions from customers, strangers and friends?
• What is your competition blogging about?
• What are you already producing? (newsletters, pamphlets,
onboarding packages)
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10. Calendar: Organize Your Topics
• Determine frequency and choose posting days
• Add important company dates and info
• Search for additional dates from: city functions, major holidays, silly
holidays
• Schedule content due a week ahead of time
• Feel free to upset calendar for newsworthy topics
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12. Question #4:
“Who should write
my blog?”
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13. “Who Should Write My Blog?”
• You?
• An intern?
• All employees?
• Select employees
• A ghost
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14. Question #5:
“How do I share my blog
on social media?”
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15. Share Blogs on Social Media
• Be succinct
• Inform and entertain
• Use photos
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16. Share on Facebook
• Don’t expect a return from organic search
• Don’t use salesy words like “sale” or “free”
• Stay away from “blog” and “post”
• Share from your personal page if applicable
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17. Share on Twitter
• Think about using a scheduler like Hootsuite
• Search for common hashtags that reflect your content
• With or without a picture is okay
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18. Share on Instagram
• Caption doesn’t link to outside content on basic account
• Add “link in profile” to caption and link your profile to your blog
• Business accounts get more privileges
• More background and brand building than actual link
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19. Share on Snapchat
Hahaha, just kidding
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20. Like what you
learned?
Let us know! We’d love a
review on Google+
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