Are you a small business trying to wade through all the jargon to find the right eCommerce solution to unlock the potential of ecommerce either for B2B or B2C? As customers expectations become increasingly demanding, outdated and substandard websites will quickly frustrate users and ward off potential business. How can a small business live up to these high expectations on a budget? We will share some of the potential pitfalls as well as key considerations and processes we undertook in making this critical business decision less daunting.

1. The challenges of choosing an
eCommerce vendor from a small
business perspective
Growing Pains

2. Who are Alvin
Key Clamp?
• Small, online only ecommerce business
• Supplying a building material used for:
• industrial handrails (including disability
handrails)
• Roof edge protection
• Industrial furniture & shop fitting

3. Here is what you can
build with our products

4. Todays Focus
Writing your Brief
1
Research Platforms
2
The Final Decision
3

5. Writing your Brief
Identifying Customers
Needs
• Surveying – Quick, direct but
limited
• Questionnaires
• Sales team conversations
• Customer Profiling – Helps
prioritise features
• Common Demands
• Website Behaviour
• % of customer base they represent
• AOV
1

6. Writing your Brief
Backend and Integrations
• Beyond vanilla ecommerce
• Explore opportunity to develop
beyond just a new ecommerce
website
• Does the Vendor offer other systems –
order management, CRM, marketing
tools, analytics.
• Streamline Business Processes
• Break down business processes.
• Define priorities and evaluate where
you can/need to evolve.
• Clarity in the Brief
• Ensure all processes including the
basics are clear in your brief.
• Don’t focus only on exciting new
features
1

7. Research Platforms
Learn their capabilities and
map to your brief
• Research, Research, Research
• Go beyond sales talk
• Speak to technical people & direct
to platforms not just sales people
• Don't trust blanket “yes” to all
complications in brief
• Research 3rd party plug-ins
thoroughly
• Shortlist 3 platforms
2

8. The Final Decision
Main Factors
• Sacrifices & Suitability of
alternatives.
• Price & ROI
• Future of the Platform & Your
company
• Trust
3

9. Why we didn’t
choose Magento
• Magento 1 customers
troubles when Magento 2
came out.
• Over-reliance on 3rd party
plug ins & custom
development.

10. Why we chose
• Comprehensive platform providing
– order fulfilment, analytics,
marketing, customer 360.
• Flexible, extensible and fully
customized to our needs.
• They fit our budget and provided
flexible billing model.
• Above all, they understood our
needs and did not give a blanket
Yes to everything we requested.
• GDPR Compliance

11. Visit us at G-33
United Kingdom
OmniCX Digital Ltd.,
2 Eastbourne Terrace,
London, W2 6LG
Our Phone
+44 203 129 2722
+44 776 993 1823
+44 757 716 4443
Email / Website
hello@omnicx.com
www.omnicx.com