3. FOCUS- STRATEGY TO:
To ensure effective and efficient promotion
To increase and sustain the growth in sales
Action Plans
4. Broad Strategy & Actions
Quickly do a SWOT and marketing and sales audit to identity the real issues and get first hand
information about client journey mapping, competitor analysis, market trends etc.
Leadership– Vision and Strategy (Empower sales teams to take control of their mindset & master
a set sales cycle
Develop a comprehensive and strategic marketing plan for (online and offline strategies)
Improve and diversify operational methods
6. Product Concept
SELL MORE THINGS
Research the market and add new products for different markets and same markets.
Research and contribute to new product development.
Train staff to master the products and services features on offer
7. SELLING CONCEPT
SELL MORE TO MORE PEOPLE
o Increase the sales activities of the sales team and introduce incentives and reward systems
o Lead scoring to priorities customers and potential customers
o Form partnerships with dealers and distributers of related businesses
o Introduce loyalty schemes and inculcate testimonials into the selling concept. Get users of the company’s products to
evangelize for the products. This will be linked to our promotional approaches
8. People Concept
Get every staff (team member) prepared and focused on the bottom line.
Every staff will be motivated to give a referrals or sell directly to client.
Staff will be psyched to own the business development concept.
Those doing well will be rewarded and those lacking behind will be retrained or sanctioned
10. PRICING
Train sales team to offer value preposition
Review pricing strategy to reflect market demands if need be.
11. SUMMARY ACTION PLAN
Train sales and marketing teams to take control of their mind-set
Increase individual transactions
Make a larger sales to each customer
Have a set of sales cycles
Up sell
Cross sell
Frequency of sales
Master the products and services
Master of our industry
12. END QUOTE
Selling is a rejection job, the more you get rejected, the more sales you make.