Admissions Differentiation, tool-kit for admissions

1. ADMISSIONS
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2. Who we are:
Cubicstone
What we do:
Cloud software and services
Why it matters:
Advanced technology at your reach
Who we do it for:
Private and public schools
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Admissions Page Basics
Admissions Page Design
Admissions Page Management

4. Admissions Page Basics
1. How to use the right type of experience
Good for: understanding the most common types of admissions page
experiences, and considerations for the best user experience and results.
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5. TYPES OF ADMISSIONS PAGE EXPERIENCES
Type Characteristics Considerations When to Use Example of Traffic
Landing
Page
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The simplest type. It is
usually one page. It
includes a submit
button at the end.
Because they are single
pages, reporting is
limited to pass/fail. Little
can be learned about
families.
Use when you are
certain of family self-sufficiency,
and that
they are highly
motivated to finish.
Recurring pages. Email
based surveys. Email
campaigns to gather
additional data.
Option Path
Initial page contains 2-5
choices to select from
(typically choices based
on grade, interests,
campus, etc.). Further
segmentation is possible.
Well suited for large
schools, with multiple
campuses. Also, to display
varied admissions
requirements based on
grade.
Use an option path
when the family
admissions need is
vague or not fully
determined.
First time admissions,
electronic or print
advertising, social
campaigns.
Wizard
Similar to an option
path, but gives the
impression of an app
rather than a page.
Families make a series of
selections to “configure”
the admissions page, or
drill down to a specific
version.
When families are likely
to appreciate the utility
of building their own
form or answering
specific questions to
receive a tailored form.
First time admissions,
electronic or print
targeted admissions
advertising, social
campaigns.
Assessment
Based
Feedback-driven
interactive experience
that provide feedback,
like estimated tuition
fees, etc.
Families answer
questions in order to
receive customized
responses and gather
admissions data.
Use assessment based
pages to gain loyalty
and create high-impact
first time experiences.
Recurring and first time
admissions, targeted
admissions and social
media.

6. Admissions Page Basics
2. How to determine your admissions page benchmarks
Good for: Admissions newbies who aren’t yet tracking the basic metrics
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7. Unique and Returning Visitors
There are two reasons to measure your visitors
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8. Form Completion Rate
Every admissions workflow has a primary objective
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Traffic Sources
Where your visitors come from

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Support Channel Usage
The number of visitors that require help
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11. Admissions Page Design
3. How to assess the quality of your admissions pages
Good for: evaluating what improvements can be made to a page to
decrease incomplete forms and increase on target conversion rates.
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Is there a visual match?
Do you use directional cues?
Is the page focused and simple?
Is the important stuff above the fold?
Is the call to action positive?
Is the text scannable?
Is the experience device specific?
Is the page trustworthy?
Is the value clear?
Is the barrier to conversion low?
Does the page make the user
feel good?

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Admissions Page Design
Assessment Not so good So-so Great!
Is there a visual match?
Do you use directional cues?
Is the page focused and simple?
Is the important stuff above the fold?
Is the call to action positive?
Is the text scannable?
Is the experience device specific?
Is the page trustworthy?
Is the value clear?
Is the barrier to conversion low?
Does the page make the user feel good?

14. Admissions Page Design
4. How to use conversion paths to improve results
Good for: Understanding audience segments, motivation & need and
providing a more relevant experience.
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16. Admissions Page Management
5. How to evaluate your admissions page maturity
Good for: identifying your schools admissions page strengths and areas of
improvement.
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17. Assessment 1 2 3
Admissions or outsourced Admissions manages
How are turnaround times for new pages and
edits to existing pages? Unsatisfactory Satisfactory At or exceeds expectations
Where are admissions pages managed? Completely ad-hoc,
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How are pages created, launched and managed IT Manages Combination of IT and
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varies
In several systems (CMS,
local, etc.)
In a single environment that
meets most or all of our needs
What’s the overall process like to make a new
page? Unsatisfactory Satisfactory At or exceeds expectations
How varied are your admissions workflows? Single layout Several layouts, many
page options
Full creative flexibility for single
and multi-page forms
How many admissions flows do you use? Only first time
admissions
First time and yearly
returning families
Self-service demographic
pages, first time and returning
How personalized are your pages? Not at all Somewhat Very
Do your pages use responsive design or mobile-specific
versions? No Somewhat Yes
How satisfied are you with your admissions
conversion rate? Unsatisfactory Satisfactory At or exceeds expectations
How satisfied are you with the available data on
your admissions pages? Unsatisfactory Satisfactory At or exceeds expectations
How frequently do you access your admissions
page data/reporting? Rarely Monthly Weekly or Daily
Total Score:

18. Admissions Page Management
6. How to go beyond admissions pages
Good for: making amazing, highly targeted user experiences that lift positive
experiences and conversions.
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Personalization
Targeted and personalized content

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Behavioral Personalization
Appeal to interests
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Online support channels
Ensure positive experiences

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Segmentation
Allow visitors to segment themselves
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Interactive Content
Bring your admissions page alive

24. The smartest way to keep your community engaged and your
Web Apps Secure Services
Community
Portal and
School Site
Wide range of
Apps to meet
your school’s
needs
Advanced
encryption and
security
Managed and
advanced
services for
your Apps
technology working efficiently
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