Choosing an e-commerce platform?
What does it takes to be successful online?
Through this presentation, I hope to cover the technology essentials required for your online success.
15. INCREASED REVENUES
10% increase in revenue
(for every 1s of improvement)
12% increase in revenue
(by improving page load speed
from 6s to 1.2s)
5% increase in revenue
(for every 2s of improvement)
50% more page views for
fastest visitors
(relative to slowest)
9% more traffic
(for every 400 ms of
improvement)
INCREASED PRODUCTIVITY
2% increase in productivity
100% increase in productivity
(when application sped up by
2.7s)
Fewer errors, a faster
engineering cycle & enhanced
data integrity
25% increase in productivity
16. You may think if it’s that important,
It’s taken care of!
17. Study done by WebPerformanceToday.com age speed and
composition of 400 top European retailers, as ranked by Internet
Retailer magazine, to see how these sites would load for visitors
using Chrome 23
Source: http://www.webperformancetoday.com, March 2013
26. Integrations, Social elements create dependencies on how
fast your site loads
So… if Facebook resources load slow one day, it slows down
our site
Then addTwitter, Pinterest, Buffer, etc. to that and your
site’s chances of loading fast are reduced to virtually nothing
That’s known as synchronous loading
27. Elements loading one after other
Download Link: http://friendlybit.com/js/lazy-loading-asyncronous-javascript/
Elements loading asynchronously
Vs.
29. Amazon found that a 0.1 second slower search results in
1% loss in Revenue
Source: http://www.marketingtechblog.com/infographic-why-webspeed-matters/
30. Users want to combine text searches, taxonomy term
filtering, and other search criteria
You want to hint users at related content they might not
have thought of looking for, but that could be of interest to
them
Your site has too much content for it to be displayed through
fixed navigational structures, but you still want it to be
navigable
You think that "advanced" search forms are not fun to use
31. Features
Faceted Search
Show similar product blocks… can be used for cross selling
Customized search results, layout
32. Do you know where you customer is from?
Use localization
4.
33. Localization:Translate your website to the language of the
user
GeoIP: Give personalized website experience to people from
different locations
34. Do you offer personalized experience ?
User Segmentation
5.
35.
36. UserTracking
Advanced user scoring of events
User segmentation based on website behavior
Product personalization based on segment
Product recommendations based on segment