"5 Reason Why You Need a Responsive Website" Presented at TheCOPAshow 2015, 10th & 11th June 2015

1. 5 reasons why you need a
responsive website

2. Overview
1. Presentation
2. Live website reviews
3. Q & A

3. Can I test my website to see if it is
responsive?
Why do I need a responsive
website?
How will a responsive website get
me more conversions?
How can I get more patients?
What is a responsive website?
The presentation:

4. Executive summary
Problem:
Google has changed their algorithm
Goal:
You want your website to
rank highly
Solution:
A responsive website

5. What is a responsive
website?
Optimal viewing experience
A website which responds to its environment
Works across a wide range of devices
Easy reading and navigation

6. What is not a responsive
website?
A website which does not respond to any device
A website which is only optimised for mobile

7. How to test if your website
is responsive

8. My website is not responsive,
what will happen?
Not responsive = Less visitors
Less visitors = Less patients

9. What is conversion rate?
Definition:
Conversion rate is the
percentage of users
who take a desired
action.

10. What is a conversion?
A phone call An Email An online form
submission

11. 5 reasons why you need
a responsive website

12. 1. Your website’s
rankings will increase

13. 2. Your website will
become more accessible

14. 3. You will increase the
number of visitors

15. 4. You will gain a higher
conversion rate

16. 5. You will rise above
your competition

17. Summary
1. Your website's rankings will increase
2. Your website will become more accessible
3. You will increase the number of visitors
4. You will gain a higher conversion rate
5. You will rise above your competition

18. The maths

19. Examples
Example #1 100 x 1 1% 1
Increase visitors 200 x 1 1% 2
Visitors Conversion rate New patientsAccessibility
Example #2 100 x 1 1% 1
Increase accessibility 100 x 2 1% 2
Example #3 100 x 1 1% 1
Increase conversion 100 x 1 2% 2
Example #4 100 x 1 1% 1
Increase everything 200 x 2 2% 8

20. Final thought…
A responsive website will result in:
More website traffic
Better website accessibility
Higher website conversion rate
Lots more patients!
x
=
x

21. Live website reviews!
Find out more:
Visit: www.physio123.co.uk
Email: office@physio123.co.uk
Phone: 0800 5200 709

22. Any questions?

23. Thanks for listening!
Find out more:
Visit: www.physio123.co.uk
Email: office@physio123.co.uk
Phone: 0800 5200 709