Presentation on how to leverage your LinkedIn

1. Leveraging Linked
Kathleen Piper, B.A.’06/M.Ed.‘15

2. Agenda
 Personal Brand – What is it? Why does it matter?
 Online Identity – Why is it important?
 Online Etiquette
 LinkedIn – What is it? Why use it?
 Establishing a 100% Complete Profile
 Explore Job Opportunities
 Resources

3. Personal Brand

4. Personal Brand
 In defining your personal brand, think about…
 Who you are
 Your unique approach or manner to things
 What you bring to the table
 How other individuals would describe you
 It’s no longer a question of IF you have a personal brand, but WHO is
defining your brand?

5. Online Identity
 We all have a digital footprint
 Before you were probably even using the Internet someone
(family, friends, etc.) was posting about you online
 Freedom of speech
 Often people use the Internet to express themselves
without regard to what other people think
 You never know who is reading about you online
 60% of employers are using social networking sites to
research job candidates
 53% want to see if you have a professional online persona
 30% want to see what others post about you online
 49% found information that caused them not to hire
http://advice.careerbuilder.com/posts/60-of-employers-are-peeking-into-candidates-social-media-profiles

6. Online Identity
 Do you know what your online identity
says about you?
 Do you have profiles on these
networks?
 How long has it been since you’ve
used them?
 Do you know the information you have
posted on these social networks?
 Do others have information about you
on these networks?

7. Online Etiquette
Do
 Be authentic, consistent, and
visible
 Use and display professional email
address
 Use good communication skills
 Show off your creativity and
passion
 Remove negative search results
 Clean up your photographs/videos
 Reread what you wrote
 Check your associations
 Update your security settings
Don’t
o Post or tag inappropriate pictures,
status updates, negative comments
o Complain about your current job
o Post conflicting information to your
resume
o Over use or over share posts,
games, apps
o Post irrelevant/unverified content
that hold no values to your
audience
o Use TXT language
o Cyber stalk

8. Linked - What is it?
 Social Media Platform
 Online Resume and Portfolio
 Referral Generator
 Contact Manager
 Business Development Tool
 Company Directory
 Event Manager
 Industry Q&A Platform
 Job Search and Recruiting Tool
 And much more

9. Linked - Why use it?
 It’s Big!
 200 countries and territories
 133+ million users just in the
United States
 40 million students and recent
graduates use it
 Builds credibility
 Focused on professionals and
careers
 Increases online visibility
 Usually shows up first in a Google
search
 Expands your network
 Attracts recruiters
Source: https://press.linkedin.com/about-linkedin

10. Linked - 100% Complete Profile
 Industry and location
 Experience
 Current position with
description
 2 past positions
 Education
 3+ skills
 Professional photo
 50+ connections
 Bonus:
 Robust headline
 Keyword-rich summary
 Custom URL
 Strong recommendations
 Projects
 Groups
Source: https://www.linkedin.com/static?key=pop%2Fpop_more_profile_completeness

11. Linked - 100% Complete Profile
Professional Photo
Robust Headline
Location & Industry
Professional Email & Custom URL

12. Linked - 100% Complete Profile
 Headline
 By default your headline is your job title
 You have 120 characters to describe who you are
 Location and Industry
 By default your zip code determines the location listed
 Your location and industry should represent where you want to go with
your career not necessarily where you currently are
 URL
 By default your URL will be random numbers and letters
 Customize it to represent you
 Tie custom URL into your other efforts
Good Headline Examples:
Recent CSU graduate seeking
marketing position. Experienced in
promotions, writing press releases,
and social media.
Team Leader / Customer Focused /
Manager

13. Linked - 100% Complete Profile
Summary should
be concise,
specific, keyword-
rich, typo-free, and
updated with your
current goals

14. Linked - 100% Complete Profile
 Summary
 Elevator speech or cover letter for your profile
 What do you do? What do you hope to do?
 How does your work add values to your current and previous
organizations?
 What makes you stand out from other 467 million LinkedIn users?
 What are your specialty skills?
 Use words from job descriptions and/or that you want to be found by
 Showcase a document, photo, link, video, or presentation

15. Highlight Achievements
Ask for Recommendations
Experience with Date
Include Notable Projects

16. Linked - 100% Complete Profile
 Experience Description
 Summary
 Detailed List
 Highlight achievements such as awards, sales records, etc.
 Must align with your resume
 Projects
 Describe in detail what you accomplished at a company, organization, or
school
 Include links – acts as a portfolio
 Don’t exclude team members or others who contributed
 Recommendations
 Ask professors, internship/job supervisors, organization advisors, etc.
 Personalize your requests
 Ask only those who can truly speak of your work

17. Highlight GPA
Organization
Involvement
Relevant Coursework
Updated List of
Activities
Awards
Received

18. Linked - 100% Complete Profile
 Organizations
 National or local memberships
 Note accomplishments, officer positions held, awards received, etc.
 Activities and Societies
 Clubs, intermural sports teams, etc.
 Volunteer Experience
 Highlight skills you’ve gained through unpaid work
 Indicates things you’re interested in and passionate about
 Skills
 Specific keywords related to your expertise
 Endorsements help your search ranking

19. Volunteering Counts
Arrange
Endorsements to
Highlight Top Skills
Showcase Your Abilities

20. Participate in
Groups
Linked - 100% Complete Profile
Join the official
CSU Group

21. Linked - 100% Complete Profile
Import Current
Contacts
Build Your Network

22. Linked - 100% Complete Profile
 Connections
 Be selective in who you add as a connection
 Import your current email contacts
 People You May Know
 Search
 Personalize your invitations instead of using the default message
 Utilize the relationship tool
 How you met
 Notes
 Reminders

23. Linked - 100% Complete Profile
Personalized
Invitation
Default
Invitation

24. Linked - 100% Complete Profile
Keep Track of Your
Interactions

25. Linked - Job Search
Save a
Search and
Alerts
Search For
Jobs
Recommended
Job Posts

26. Linked - Job Search
Who is the
recruiter?
Who do you
know at the
company?

27. Linked - Job Search
Find Alumni: Career Planning Tool
 Narrow your search by
 Date range
 What they studied
 What they’re skilled at
 How you’re connected
 Use to
 Find a graduate program
 Plan your academic path
 Start your job search
 Find a mentor
72,000 CSU
Alumni

28. Linked - Job Search
Other Useful Tools
 Follow: news, companies, influencers, channels,
and publishers
 Share: an update, photo, publish a post,
participate in a discussion, and ask questions

29. Resources
 LinkedIn Tip Sheets
 Building Your Brand:
https://university.linkedin.com/content/dam/university/global/en_US/si
te/pdf/TipSheet_BuildingYourBrand.pdf
 Profile Checklist:
https://university.linkedin.com/content/dam/university/global/en_US/si
te/pdf/LinkedIn%20Profile%20Checklist%20-%20College%20Students.pdf
 LinkedIn Webinars:
 https://help.linkedin.com/app/answers/detail/a_id/530/~/linkedin-
learning-webinars
 https://www.linkedin.com/learning?trk=nav_int_subnav_learning
 LinkedIn You Tube:
 www.youtube.com/user/LinkedIn

30. Questions?

31. Kathleen Piper, B.A.’06/M.Ed.’15
k.a.piper16@csuohio.edu
www.linkedin.com/in/kpiper15